Adobe Connect Blog

Marketing webinars are an important tool to help organizations create a dialog with prospects and customers and conveniently showcase their products and services.

 Successful webinars bring many potential benefits, among them:

• Reach broader, geographically dispersed audiences more conveniently and at greatly reduced expense

• Interact with prospects and customers to more effectively understand their needs

• Develop leads for your sales force to follow up on

• Increase sales

With the above in mind, we’ve created a video that illustrates how Adobe Connect can help deliver what we consider the most powerful webinars on the market today.

The video also highlights how one of our customers, MedPoint Communications, leverages Adobe Connect to support its business. 

Check out the video below. And, as always, we’re interested in your thoughts, so let us know in comments or via Twitter @AdobeConnect.

Brian Garnett, Adobe Connect senior product marketing manager

There are a number of different reasons we’re seeing more marketing organizations choose webinars for their lead generation activities.  Certainly cost is one of the biggest factors when compared to in-person events, but customers also tell us that they are able to reach a larger, more geographically diverse audience with an online event.  It also makes it easier to secure speakers when activities like travel aren’t necessary.

Moving an event online though makes it more difficult for a speaker to really engage with his or her audience.  You lose the two-way eye contact and you can’t read the body language of the participants.  For these reasons, it becomes absolutely critical to leverage rich media and provide interaction during the event to ensure everyone stays connected and engaged.

In the video below, I walk through some of product features that make Adobe Connect the best technology platform for delivering marketing webinars and measuring your success.