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Posts tagged "Webinar Best Practices"

June 10, 2014

Content Marketing Webinars: Beyond lead generation

Tweet A WEBINAR RECAP Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: Webinars for every stage: Lower rung webinars […]

7:46 AM Permalink
May 29, 2014

The Content Marketer’s Guide to Webinars

Tweet Hot off the press…new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read. In this book, I cover how to get […]

8:11 AM Permalink
May 20, 2014

3 Steps to map webinar content to your customers’ buying journey

Tweet While some marketers insist that webinars belong in only one stage of the customer buying journey, this belief is quickly becoming outdated.   As my team at Adobe discovered in a recent study conducted with the Content Marketing Institute (CMI), more and more marketers are gaining value from webinars produced at several stages of the […]

7:13 AM Permalink
April 9, 2014

Webinars: They’re Not Just for Leads Anymore

Tweet A new study and report released today finds that successful marketers are using webinars for thought leadership and 50% of marketers report plans to incorporate more webinars into their content marketing mix. When the Content Marketing Institute (CMI) came out with the 2014 B2B Content Marketing Benchmarks, Budgets and Trends research report, it reported […]

7:39 AM Permalink
April 3, 2014

Eight webinar registration dos and don’ts

Tweet Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your life. Following the below best practices will elevate your webinar registration and attendance conversion rates – helping to preserve your promotion and campaign investments.   So, without further ado, here are eight considerations when setting up […]

9:31 AM Permalink
March 24, 2014

5 ways webinar recordings result in 100%+ content consumption

Tweet I have stressed this before and today I will double-click on why recording your webinar is so important. To begin, 55% of webinar registrants on average view the recording. If you are a regular reader of my blog series, you saw this statistic a few weeks ago in a post regarding the analytics of […]

10:48 AM Permalink
March 12, 2014

The anatomy of a highly engaging webinar (and the least)

Tweet I love data and if that makes me nerdy, so be it. Hopefully you find my geeky alter ego as helpful as I do.  I have spent the last several weeks digging into data to uncover proof that interactivity actually leads to engagement and attention, and therefore higher content consumption rates.  Last week I […]

9:36 AM Permalink
March 5, 2014

Webinar engagement by numbers

Tweet Engagement is the most important aspect of any webinar and is what makes them so effective.  Therefore, marketers need to find ways to quantify engagement throughout their program in order to gauge effectiveness and quality of content (which includes delivery). I studied 20 thought leadership webinars in our own program that were conducted over […]

10:03 AM Permalink
February 26, 2014

Webinars, Attention and Memory: What marketers can learn from teachers

Tweet We marketers can learn a lot from teachers. Our goals are very much the same:  we want our audience to remember our message.  What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory. If marketers can also encourage active participation […]

9:19 AM Permalink
February 18, 2014

New to webinars? Seven steps for getting started.

Tweet Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the […]

10:39 AM Permalink

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