During a recent webinar hosted by Adobe Connect in partnership with Dr. Carmen Simon, Ph.D and author of ‘Impossible to Ignore: Creating Memorable Content to Influence Decisions’, strategies to create memorable and actionable virtual sessions were discussed.
Webinar Best Practices
Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey?
A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix.
Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their new virtual presentation environment.
While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful.
Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: