Posts tagged "Adobe MAX"

September 17, 2014

Adobe Illustrator and touch computing

When Illustrator was first launched in 1987, it was a revolution. For the first time, designers had the freedom to create complex art on screen, thanks to Illustrator and the Macintosh computer. The traditional tools wielded by designers and illustrators — pencils, inking pens, French curves, and rulers — could now by replaced by keyboard, mouse and Illustrator!


The Adobe Illustrator story

With the move from traditional to digital tools, design became less of a struggle: Production is less of a barrier. Making changes doesn’t mean starting from scratch and redoing it all. Sending designs to a client only takes the click of a button. The same design that’s used for a magazine ad can be scaled up to billboard size without loss of quality.

But design is also less tactile now. You cannot wield a brush or touch your canvas. You cannot immerse yourself in the design process in the same way as before the computer. The computer has become both the design and the production tool. Mice and keyboards are now the primary interface; you cannot use your hands and fingers in a direct way.

Adobe believes that design, while a professional art which needs rigor and practice, should also be an exhilarating experience. One should be able to dive into it whenever inspiration strikes. It shouldn’t matter if you are in your design studio in front of your desktop computer or in a park under the sun with a portable device in your hand.


Microsoft Surface Pro 3: a powerful, portable device


We are excited about the touch-based 2-in-1 computer revolution gaining momentum around us. And we thought, what could be a better use of touch screens than letting designers push through the boundaries of mouse and keyboard and indulge physically in their creative work. Illustrator has been experimenting with touch for some time now; the Touch Type and Free Transform tools, along with support for the touch gestures that surfaced in Illustrator CC, were the result of a long-term vision to make Illustrator touch friendly.


Touch tools in Illustrator


However, Illustrator is not just a set of tools, but a complete design environment. To make Illustrator “touch friendly” meant more than enabling its tools for touch. It requires a complete touch-friendly design experience. Our customers must be able to complete their designs on touch devices without having to rely on a mouse or a touchpad. This also means packaging the overwhelmingly rich user interface of Illustrator into a simple and contextual workspace so it fits onto a screen portable enough to be carried around. And all of this without losing the richness and power that Illustrator offers today.

We wanted Illustrator to be simple yet powerful, touch friendly yet precise, and to fit on a portable device without losing any of its richness. This problem statement has formed the basis of all our touch efforts in Illustrator.


The solution is a touch workspace.


The Illustrator team has been working on a Touch Workspace, or TWS. It’s a special workspace in Illustrator that provides touch friendliness on a touch-enabled device, whether it’s stylus support, pressure sensitivity or cool gestures to manipulate art and canvas. It will also have simplified UI which must fit beautifully on a portable device.

TWS is a workspace within Illustrator itself, so we are sure that we are not compromising on the power or richness of Illustrator. Beneath a simple and playful touch-friendly interface, it’s the same Illustrator that we all trust. And, since it is a workspace, our customers are able to switch to and from it without having to close or save their documents.


See more at Adobe MAX

Adobe MAX 2014


The Illustrator team will be at Adobe MAX in a few weeks with a special session: Beyond Mouse and Keyboard: The Future of Touch and Adobe Illustrator. If you’re heading to MAX this year, be sure to sign up for this session and get an inside look into plans for the future.

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August 11, 2011

Illustrator at Adobe MAX 2011

It’s Adobe MAX time again, and if you’re heading down to LA for the fun in October, be sure to check out these Illustrator-focused sessions and hands-on labs.



Adobe Illustrator: Creating Compelling User Interface Designs

Learn how to create compelling UI designs using Adobe Illustrator CS5 in this hands-on lab. See how UI design principles, along with tips and techniques, can be used to deliver a purposeful, engaging interface. Discover how the latest features in Illustrator CS5 can be used to create visually compelling websites and interfaces for your customers. Chevon Hicks, president/creative director at Heavenspot, a digital creative agency in Los Angeles, will share insights from designing for clients such as Disney, Warner Bros., and Motorola, and will share his knowledge as a UI design instructor at the USC School of Cinematic Arts.

Monday, October 3, 5:00 p.m. – 6:30 p.m.
Tuesday, October 4, 3:00 p.m. – 4:30 p.m.

Adobe Illustrator: Rethinking the Essentials

Master core features and build art more efficiently with Adobe Illustrator CS5. Designed for experienced Illustrator users, this course takes a fresh approach to core concepts, such as paths, attributes, object hierarchy, groups, and layers. Mordy Golding shares advanced techniques such as combining multiple effects and customizing textures.

Tuesday, October 4, 8:00 a.m. – 9:30 a.m. (Note: this lab instance is full and closed for registration)
Tuesday, October 4, 12:30 p.m. – 2:00 p.m.
Wednesday, October 5, 1:30 p.m. – 3:00 p.m. (Note: this lab instance is nearly full as of 8/12/11)


Adobe Illustrator: Secrets to Working Faster, Smarter, and More Creatively

Learn expert tips and techniques to get the most out of Adobe Illustrator. Reduce the time you spend on mundane tasks and gain more time to focus on the activities that matter: the creative ones. Brenda Sutherland, Illustrator product manager, will show you how to work faster, smarter, and much more smoothly. Once you’ve tricked out Illustrator and made it the custom vehicle you’ve always wanted, you’ll experience life in the fast lane by shaving valuable time off tasks you perform every day.

Tuesday, October 4, 8:30 a.m. – 9:30 a.m.

From Pixar to Ramayana: The Art of Graphic Storytelling with Sanjay Patel

See how illustrator and animator Sanjay Patel uses images to craft compelling stories. From over 14 years of work at Pixar to his visually rich illustrations of the Hindu mythology of Ramayana, Patel will share his artistic methods, including how he goes from paper, pen, and pencil to highly detailed work in Adobe Illustrator.

Tuesday October 4, 1:00 p.m. – 2:00 p.m. (note: new session time just added!)
Wednesday, October 5, 11:00 a.m. – 12:00 p.m.

The Art of Sesame Street

Learn how the artists at Sesame Workshop create the digital assets for their world-famous Sesame Street Muppets using Adobe Illustrator as their primary tool. In this inspiring session, you’ll get an inside view into how these amazing character artists bring the magic that is Sesame Street to life through illustration. You’ll also gain an understanding of how Sesame Workshop’s outreach to children around the world helps them learn and grow.

Tuesday, October 4, 4:00 p.m. – 5:00 p.m.

Web and Interactive Design with Illustrator

Join Mordy Golding as he demonstrates an eye-opening approach to using this powerful, vector-based software to create wireframes and pixel-perfect graphics for web and mobile projects. Learn how to integrate with other web applications and to generate HTML5 and CSS3 content right from Adobe Illustrator. Think Illustrator isn’t used for web and interactive design? Think again!

Monday, October 3, 3:30 p.m. – 4:30 p.m.

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