MAXimum Innovation
Adobe MAX 2008 is taking place in San Francisco this week. Each year, hundreds of designers, developers and other self-professed geeks gather to hear about the latest in Adobe innovations and how their peers in the industry are creating engaging experiences with Adobe technologies.
This year’s MAX Awards - which saw over 700 entries were received from 30 different countries – included a number of leading edge applications for the financial services industry which were part of the Enterprise award category. Here is a quick look at three of those applications.
StateStreet.com – Honorable Mention
State Street clients are constantly looking to maximize investment returns and mitigate risk across a complex, changing investment landscape. To better enable clients to meet their investment goals, State Street introduce Mystatestreet.com. which is currently available to more thanks 30,000 users worldwide. With the help of Adobe solutions – including Adobe LiveCycle ES, Adobe Flex3, and Creative Suite 2 Web Premium – customer gain faster, more comprehensive insight into portfolio performance and investment options. Check it out for yourself: http://my.statestreet.com
AIG Personal Lines – Honorable Mention
Highlighting its commitment to outstanding customer service, AIG Personal Lines built a dynamic system to automatically generate claims correspondence using Adobe LiveCycle ES solutions.
NASDAQ Market Replay – Enterprise Category Winner!
The powerful NASDAQ Market Replay application enables investment professionals to replay the market by slowing it down to the millisecond lever for moment-in-time insight into trade histories. Sign up for your own free trial today: https://data.nasdaq.com/MR.aspx
Adobe MAX is a unique industry event the that brings together the extended Adobe community for everything innovative and inspirational. It’s a great opportunity to meet your peers face to face and to meet the top experts on Adobe technologies. At this point it’s probably too late to join the excitement in San Francisco, but I’m sure we’ll be announcing the 2009 venue and dates soon. Or, you can always join us for MAX Europe in Milan, December 1-4, 2008, or MAX Japan in Tokyo, January 29-30, 2008.
“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard
- Nicole Kealey