Adobe is well known for our PDF forms capabilities and the LiveCycle platform that has made it possible to deliver and integrate enterprise document solutions with our customers’ back-end systems. While PDF form capabilities and LiveCycle have matured, many organizations find themselves facing new challenges, serving an increasingly mobile and Web-centric world. Consumers, citizens, and patients expect the same engaging experience in their business transactions that they enjoy in their day-to-day e-commerce Web interactions.
1) How do you enable citizens, employees, and other stakeholders to intuitively interact and collaborate with your organization across a growing array of devices in the market today?
2) How do you personalize the digital experiences that span every channel, from forms to websites and mobile apps, then automate related backend processes?
3) How do you gather and analyze data on the effectiveness of your website and forms to identify ways to continuously optimize experiences and minimize costs?
As a market leader in Web Experience Management and Digital Marketing, Adobe provides the best tools to address these new challenges. Earlier this year, we launched Adobe Experience Manager (AEM) Forms. The AEM Forms solution leverages AEM Web Content Management capabilities, along with the analytics from the Adobe Marketing Cloud, to help organizations easily develop, publish, and manage enterprise forms and documents for desktops and the mobile Web. This is especially beneficial in heavily regulated environments, such government or healthcare, where security and workflow transparency are crucial.
We have seen an overwhelmingly positive response from customers about these new capabilities—but also a bit of confusion on how they can leverage them in their existing Adobe LiveCycle infrastructure. Do our customers have to do an expensive and time-consuming technical migration from LiveCycle to AEM Forms? Not at all; a lengthy migration isn’t required to take advantage of the new rich features in AEM Forms.
AEM Forms encompasses all of the capabilities of the LiveCycle platform and more. Existing LiveCycle customers can seamlessly upgrade their existing applications and can start developing customized forms for the Web and mobile devices. All of the powerful and mature capabilities of the LiveCycle platform are available to AEM Forms customers. So if you are excited about the possibilities of AEM Forms but worried about what it will take to get there—don’t be.