Agencies are recognizing the benefits of encouraging mobile production of content. Forrester found that 62 percent of leaders in organizations that value creativity said they use technology to help their staffs find creative solutions to problems.
85% or more of government processes start with a form and almost 100% of these forms were optimized to be filled out with a pen on a piece of paper. Over the years, we have moved electronic copies of these forms online, but now it is time now to re-imagine what the form should be. Stop making paper forms electronic. Instead re-think how you would deliver a brand new user experience.
Public sector CXOs are now in a position to see what happened in the commercial world with the rise of the Chief Marketing Officer (CMO) – often a private sector counterpart of the public sector CXO – and learn from the experiences in the private sector.
Today, we’re seeing a move away from dense text documents and lengthy spreadsheets. We’re seeking ways to communicate with people that take advantage of the technologies everyone has at their disposal, like responsive websites, faster browsers, and broader bandwidth. At the same time, we want to produce stories that engage people with images and turn dry statistics into memorable messages.
Creative teams in government agencies are under the same pressure as those in the private space to produce quality content efficiently. And that pressure is significant; creative professionals’ greatest concern is the need to produce more content faster. Timeliness and accuracy are even more important for government teams; a production delay or content error in the private sector can cost money, but a delay or error in the government sector can impact the lives of the public at large.
‘Creative’ isn’t often the first word that comes to mind when people consider government services. Yet with private sector organizations implementing the best of modern digital communications tools, public sector organizations have had to adapt to keep pace with citizens’ expectations.