August 18, 2014

Building a Creative Framework for the U.S. Navy

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Government organizations such as the U.S. Navy know that they need to keep pace with the private sector when it comes to technology. So, when the U.S. Navy needed a new creative framework for digital media, digital agency Left of Creative guided the military branch toward Adobe Creative Cloud.

First, Left of Creative recommended the U.S. Navy establish a collaborative creative workflow that would enable individuals across the country and around the world to work together. With server and storage requirements from technology partner Splice Media, the U.S. Navy brought Creative Cloud into its highly secure environment. With Left of Creative, the U.S. Navy is now elevating its standards for media quality, delivery, and security across platforms and devices.

“I’ve been a big advocate of making sure the government strives to innovate like other media producers,” says David Bellino, founder and CEO, Left of Creative. “Investing in technology such as Adobe Creative Cloud makes connecting teams inside and outside the government a very easy process. Plus, it meets the Navy’s IT and creative needs.”

For more information, please see the detailed Customer Success Story (PDF) and a video profile of this story on Adobe’s Government Customer Showcase.

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July 16, 2014

The Reinvention of Healthcare Marketing (part 2)

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With expectations conditioned by immersive retail experiences, consumers today are making better-informed decisions in almost every aspect of their lives. And in healthcare, where regulatory and competitive pressures have never been greater, the demand persists for secure omnichannel access to personalized content.

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(Meredith Daul, UnitedHealthcare;  Mike Jackson, Adobe) 

 

In the last post, I began sharing my “High 5” factors for agile healthcare marketers to consider as they strive to nurture meaningful connections and deliver measurable results in this dynamic environment.

Now let’s pick up where we left off…

 

4. Tap the Power of Community

The mainstream assimilation of mobile devices and related expectations of immediacy have more consumers turning to social media for validation. Social is the most convenient channel for consumers to connect with their peers and confirm the personal applicability of any messaging.

In fact, a recent PWC study revealed that nearly 90% of young adults (18-24) would engage in health activities or trust information found via social media, and more than 80% are likely to share that information with others.

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That may explain why many commercial marketers, in attempt to get in on the action, make the mistake of reactively chasing the latest buzz-word, trend, or social network.  Meanwhile in the public sector, program managers and communicators have traditionally erred in the opposite direction, making minimal investments in social media and missing out on cost-effective opportunities to connect with citizens.  That trend in government has been improving in recent years, however, particularly among public health agencies in the US.

For starters, healthcare marketers must demand strict adherence to privacy policies and a clear means of measuring ROI (more on that later). Additionally, innovators will leverage the multiple layers of social media to capitalize on its most valuable byproduct: access to unfiltered conversations occurring naturally between their customers.  By actively listening, marketers can go beyond “followers” and “likes” to develop more effective social strategies and even set organizational priorities that better align with the needs of the people they serve.

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July 14, 2014

Creative Cloud in Government: Summer 2014

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Adobe recently announced a number of major new updates across its Creative Cloud applications, including several significant new capabilities that Government agencies will find immediately beneficial:

  • Since 2007, Adobe InDesign has supported the export of ePub documents, which has become the defacto standard for digital books. In the 2014 release of InDesign CC, Government agencies can publish fixed-layout ePub 3.0 documents that preserve a pixel-perfect representation of a designer’s page geometry, support rich HTML5-based animations and interactivity, as well as video, audio and multi-language layouts (e.g. right-to-left text). Fixed-layout ePub will allow Government publishers the flexibility to distribute rich, interactive, searchable HTML-based documents without reliance on an external/cloud content hosting solution.
  • Since 2011, Adobe Muse has intrigued and delighted graphic designers who desired a simple, intuitive website creation tool that removed the burden of manually writing HTML code. Adobe Muse CC has matured into a well-integrated, full-featured member of the Creative tools family, to include mobile design, parallax scrolling, and more bleeding-edge HTML technology. In the Adobe Muse CC 2014 release, it has been completely re-architected as a native 64-bit application that can be deployed securely behind an Government firewall or on an offline computer. This will open many doors for secure agencies wanting to give their knowledge workers, administrators and designers easy, powerful and flexible communications tools.
  • Adobe Premiere Pro has become the industry standard tool for professional video editors, broadcasters and digital cinema. In its latest iteration, Adobe included exciting new capabilities for automatically Masking and Tracking moving objects inside video footage, which will save hours of manual labor for visual information analysts working in law enforcement, intelligence and forensics.
  • Creative Cloud Enterprise licensees may now deploy and manage their entitlements in several different ways; they can deploy their software anonymously using serial numbers (for offline environments), or they can now use a brand new Enterprise Dashboard to assign licenses to individuals across their teams.

As always, Adobe is hosting a Create Now 2014 World Tour, with a stop on Tues July 22, 2014 at the Ronald Reagan Building in Washington, D.C. If you are in the area, make sure to register here now to learn about all these features, and many more!

And of course – for the latest, up-to-date info on deploying Adobe CC applications on your Secure/Offline environment, look no further than the comprehensive PDF presentation and video guide for Summer 2014 below:

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May 20, 2014

The Reinvention of Healthcare Marketing

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Opportunity in Disruption

With multiple transformational shifts occurring all at once, a perfect storm is brewing that will likely change the ways most Americans access their healthcare providers, services, and even information. It is ironic, however, that navigating through many of these major changes will seem increasingly familiar as innovative healthcare enterprises start to deliver experiences that resonate uniquely with each of their newly empowered customers.

That’s partly because the business of healthcare is gradually coming of age as individuals and families are making purchasing decisions, alongside brokers and large employer groups, more than ever before. So, in order to better serve their members and patients, health payers and providers are rethinking strategies to attract and retain them for long term relationships. And the key to any successful relationship is to understand as much as possible about your partner.

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The shift is also a result of several economic factors expected to impact healthcare even more, including an increasingly competitive landscape, a heightened focus on value-based reimbursement (rather than fee-for-service), and an aging baby boomer population.

 

Step-by-step

Previously, I wrote about the benefits of customer journey mapping as healthcare organizations strive to be relevant. Each step in a customer’s journey provides a critical opportunity for providers to better understand and serve her unique needs and motivators.

Similarly, from the enterprise perspective, there are incremental steps for agile healthcare marketers to consider in order to drive results in this new market and emerge as leaders of the pack.

Here, I’ll share my “High 5” or five of the top trends I identified while working with healthcare leaders in both private and public sectors:

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May 5, 2014

Adobe Customer Success 2014: U.S. Navy & Creative Cloud

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Today at Adobe Systems Federal, we are proud to unveil a brand new Customer Success Video focusing on agencies of the Naval Undersea Warfare Center (NUWC), part of U.S. Naval Sea Systems Command (NAVSEA), and their creation of a high-end professional collaborative media production pipeline.  NAVSEA engineers, builds, buys and maintains ships, submarines and combat systems for the U.S. Navy, and employs over 60,000 civilian, military and contract support personnel. NUWC is a Navy shore command for submarine warfare systems and other systems associated with the undersea battlespace.

David Bellino, a Digital Media Producer, provides the vision and roadmap on digital media and emerging technologies for a variety of Navy and government organizations including NAVSEA, Chief of Naval Operations Strategic Studies Group (CNO SSG), OPNAV N45 (CNO Energy and Environmental Readiness Division), U.S. Fleet Forces/NAVFAC, ONR (Office of Naval Research), NRL (Naval Research Lab) and others. Along with the 40+ films and multimedia projects he has directed and produced at NUWC, he has also developed a state-of-the-art Media Lab including a 4K Display Center, as well a Virtual Studio for real-time collaborative media production.

Adobe’s Creative Cloud tools play an integral part in David’s media production pipeline, in which he collaborates with Virtual Studio nodes across the world, involving designers, web developers, video editors and post-production personnel from Government and contractor agencies.  This cutting edge workflow and pipeline has resulted in significant cost savings in the area of digital media, along with providing improved efficiencies and increased collaboration.

One example project that emerged from this highly innovative and collaborative process is a web and mobile application that delivers videos and documentation on the Navy Acoustic Effects Model (NAEMO), which is a modeling and simulation tool used by the U.S. Navy to simulate the propagation of underwater sound resulting from Navy at-sea training and testing activities and the potential effects on marine species.

In our Success Story, David and his extended team discuss some common challenges and obstacles Government agencies face when trying to procure, deploy and stay current with the latest innovations emerging from the technology sector.  They also discuss the digital asset management needs of modern creative teams, and the many benefits of standardizing on a set of core creative and collaborative technologies.

For a more in-depth discussion of these topics, including a Q&A with David, check out this webinar.

For more information on Creative Cloud options for the Government enterprise, check out this video.

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April 9, 2014

DCO Unified Capabilities: Collaboration without Boundaries

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DCO Innovation Environment Now Available

Defense Connect Online (DCO), powered by industry leading Adobe Connect and Adobe Experience Manager, has proven itself as an invaluable collaboration service to over one million registered users, across both classified and unclassified DoD networks, since its launch in 2007.

Now, with the availability of our DCO Innovation Environment, the possibilities are endless.

To provide the US military with the next generation of DCO services featuring even more flexibility for expanding use cases, including virtual training and telemedicine, the DCO Innovation Environment was developed. It enables users to leverage a powerful set of seamlessly integrated modules that greatly enhance the DCO experience.

Referred to as DCO ‘Unified Capabilities’ (UC), this innovative offering provides DoD personnel with immediate access to a configuration environment with solutions that redefine the “art of the possible.”

Based on the past decade of experience and user interactions, the DCO team has deployed this innovative toolset to help users worldwide conduct their missions more effectively and efficiently.  More details are available in this comprehensive whitepaper: https://connect.dcocloud.org/dcoucoverview/

New DCO UC capabilities include:

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March 10, 2014

United We Stand: Adobe & DOD enter a Joint Enterprise License Agreement (JELA) across branches

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Today, Adobe and the US Department of Defense announced the award of a Joint Enterprise License Agreement (JELA), providing unparalleled access to Adobe software throughout the Army, Air Force, and Defense Information Systems Agency (DISA).

The agreement, valued at over $40.5 million, symbolizes an historic milestone for a strategic partnership that spans decades.  Moreover, it highlights groundbreaking cooperation across DOD branches and departments in order to drive overall organizational value.

By consolidating procurement and diversifying delivery options of Adobe solutions, DOD is effectively shortening implementation cycles for a wide range of mission-critical use cases that require digital content creation or data capture, processing, approvals, and dissemination from any device.

And while DOD realizes significant economies of scale as it invests in the Adobe Experience Manager (AEM) platform and Creative Cloud with this JELA, such standardization on these technologies that inherently improve productivity and workflow efficiencies shall deliver measurable operational savings as well, today and long-term.

This JELA significantly boosts Adobe’s efforts to help cost-effectively optimize countless DOD programs, from logistical support to military health. And we proudly look forward to supporting DOD and its global missions for many years to come.

For more details, see the press release.

 

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February 21, 2014

Defense Connect Online (DCO): over 1 MILLION served

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Yesterday, Defense Connect Online (DCO) reached 1 million self-registered users who have participated in the mission-critical online collaboration environment, powered by Adobe digital government solutions.


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DCO supports the Joint Information Environment as a popular enterprise-wide DOD managed service for communicating information in real time while increasing efficiency and security. DCO leverages Adobe digital government solutions including Adobe Connect web conferencing and Adobe Experience Manager, as well as Jabber XMPP services, to provide advanced web conferencing, presence & awareness, and chat capabilities to the Department of Defense. These same technologies, based on Adobe Experience Manager and HIPAA-compliant Adobe Connect, are leveraged across other government agencies, as well as  top Fortune 500 companies and healthcare enterprises worldwide, for their mission-critical collaboration, content management, eLearning, and telemedicine needs.

 

DCO has experienced incredible growth since its inception in October 2007 among users from both, DoD classified and unclassified networks. Accessing the service via their computer desktops, laptops and mobile devices, users have consumed over one billion meeting minutes in 2012 and 2013 combined (with over 670 million minutes in 2013 alone) for use cases ranging from public health management to secure real-time multimedia communication in combat zones worldwide.

 

Additionally, DCO has surpassed over:

·         50 million minutes of web conferencing per month

·         315,000 web conferencing sessions per month

·         1+ million chat messages per week

 

DCO services, including the DCO Connect mobile app, are free of charge to all DoD personnel and contractors who have Common Access Cards (CAC). To sign up for a DCO account, visit https://www.dco.dod.mil.

For over 30 years, Adobe has been proudly committed to empowering agencies throughout the US and around the world to transform the way they interact with citizens, commercial organizations, and even each other.

 

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January 24, 2014

LiveCycle update: Forms, documents, and the Adobe Marketing Cloud

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Research shows that 85% of all business processes begin with a form… but what happens next is up to you.

The following post by Arun Anantharaman, Sr. Vice President of Products at Adobe, was published in the LiveCycle blog this week, and provides details about Adobe’s continued commitment to innovate in this space.

Stay tuned; more to come…

2013 was an exciting year for LiveCycle. I want to take a moment to update you on how we are continuing to invest and innovate in forms and documents, and provide an overview of our 2014 plans.

In 2013, we introduced LiveCycle ES4, a major release that extends rich form and document experiences to mobile users. Shortly afterwards, we began integrating these capabilities into Adobe Experience Manager, enabling  organizations to easily create, manage, and publish forms and documents in conjunction with a market leading web content management solution. To date, we’ve released three form and document capabilities:

The feedback from customers has been overwhelmingly positive. Over the last three quarters, many customers have migrated to Adobe Experience Manager forms and documents while preserving their investments in LiveCycle forms.  By integrating form transactions and document confirmations into their web and mobile engagement strategies, they can extend their reach and maintain brand consistency while managing all assets from a single platform.

We will continue to provide updates to LiveCycle customers, while deepening our integration with Adobe Experience Manager to help government, financial institutions and other regulated industries easily engage with citizens and customers through secure, compliant, yet easy-to-use forms and documents. Stay tuned as we announce new features and releases in 2014.

Arun Anantharaman
Senior Vice President Products
Digital Marketing

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October 28, 2013

Creative Cloud for Government: Winter 2014

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If you haven’t been following the buzz around the Adobe Creative Cloud, we recently announced our 1.4 million paid subscriber mark, with Enterprise adoption accelerating rapidly. Our customers are overwhelmingly choosing subscriptions instead of perpetual model licenses, and we’ve seen very strong adoption across Government segments.

Defense, Civilian, State and Local IT procurement specialists are looking to Adobe’s ETLA (Enterprise Term License Agreement) model to keep initial costs down, shift licensing costs into the Operations/Management budget, and realize the value of Adobe’s ongoing innovations in multiscreen design and development.

One such innovation involves a new technology called “Perspective Warp” wrapped into Photoshop CC. With this integration, digital imaging professionals can easily change the perspective of images, whether they are manipulating perspective of one image or compositing multiple images together. Here’s a video tutorial on this long-awaited breakthrough feature.

If you’re looking for Government success stories around rapid adoption of new creative technologies, be sure to register for our free Adobe Digital Government Assembly on February 6th, 2014 at The Ritz-Carlton in Pentagon City. Come hear from technology leaders, senior agency officials and industry pioneers as they discuss three core themes that will serve as the foundation for government agencies moving forward: engage, transform and drive results.

One of the technical challenges many agencies face involve the rapidity of CC updates currently shipping, and keeping desktops up-to-date. Also, in many government IT environments, end users of Adobe desktop software are constrained to a thin layer of bandwidth, and users are not administrators. Many clients are completely disconnected from external networks, and if they do have connectivity, their internet access outside the firewall will be closely monitored, constrained or proxied.

For Government IT and procurement personnel seeking a comprehensive overview of Creative Cloud offerings for Government, including technical deployment tips,  we offer this new video and its associated slides. In the video, we discuss the specific policies around deployment that IT Directors will need to address from behind their network constraints. We also address how the rolling updates to our desktop products will help support your mission of keeping your networks secure, stable and uniform, and how to deploy those updates securely and efficiently behind your firewall.

 

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