September 30, 2014

Does Creativity Drive Success In Government?

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Across Government IT leadership these days, the high-level focus has definitively shifted to address the three new basic commodities of the Information Age: Mobile, Social and Cloud. The explosive growth of connected citizens, social networking, mobile web browsing and cloud storage availability has challenged Government agencies to fundamentally redefine and re-architect services that were previously unimaginable or even nonexistent.

The Federal Government, once belabored and disrupted by this past decade’s major innovations, is now making concerted efforts to establish standards for bringing its digital services in line with the best private sector services, with its establishment of the U.S. Digital Service. In their excellent Playbook for building successful digital services in Government, the USDS stringently emphasizes the need for agencies to consider the End User as the central element of any service, and to understand that “the needs of people — not constraints of government structures or silos — should drive technical and design decisions.”

In other words: since the major innovations of the last decade — Mobile, Social and Cloud — will be the commodities of the next decade, the new frontier for Government agencies is Experience.

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In the private sector, we see disruptive technologies succeeding via a design-led experience. Startups like Über, Nest, AirBnB and Pinterest provide just a few examples of how a well-designed, user-centric experience not only add value to services — it becomes the *primary* value.

Graphic designers, imaging specialists, layout artists and multimedia personnel — once considered ancillary to the process of architecting services — have increasingly gained value as strategic decision makers, facing the front lines where user expectations and business requirements meet to determine the ultimate citizen experience.

Accordingly, Government leadership can foster successful citizen experience by adhering to another best practice from the private sector: fostering employee creativity.

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For years, business leaders have focused on things like employee productivity, process efficiency and workforce planning as the key success drivers for their companies. But over the past few years, the mindset has shifted. Leading companies recognize the importance of another key success driver – the need to infuse creativity into all aspects of business – from strategy and culture, to innovation and customer engagement.

Adobe and Forrester recently conducted a study that found that creative companies – those that encourage creative perspective, practices, and culture – outperform in both revenue growth and market share. 58% of respondents from creative companies said their revenues have strong growth (10%+ year-over-year), vs. only 20% of less-creative firms. And creative companies are 50% more likely to report a commanding market leadership position over competitors.

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For more information on the results of this study, and its impact for creating exceptional citizen experiences, check out this blog post from David Wadhwani, Adobe’s Senior Vice President of Digital Media, as well as this infographic.

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Adobe will also be highlighting this study at the Adobe MAX Conference this coming October 6-8 in Los Angeles, CA. If you’re a Government employee or contractor, and you’re attending Adobe MAX this year, please join us for the Digital Government Reception on Sunday October 5th! See you there!

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September 29, 2014

Moving to AEM Forms: It’s Easier Than You Think

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Adobe is well known for our PDF forms capabilities and the LiveCycle platform that has made it possible to deliver and integrate enterprise document solutions with our customers’ back-end systems. While PDF form capabilities and LiveCycle have matured, many organizations find themselves facing new challenges, serving an increasingly mobile and Web-centric world. Consumers,  citizens, and patients expect the same engaging experience in their business transactions that they enjoy in their day-to-day e-commerce Web interactions.

 

 

1) How do you enable citizens, employees, and other stakeholders to intuitively interact and collaborate with your organization across a growing array of devices in the market today?

2) How do you personalize the digital experiences that span every channel, from forms to websites and mobile apps, then automate related backend processes?

3) How do you gather and analyze data on the effectiveness of your website and forms to identify ways to continuously optimize experiences and minimize costs?

As a market leader in Web Experience Management and Digital Marketing, Adobe provides the best tools to address these new challenges. Earlier this year, we launched Adobe Experience Manager (AEM) Forms. The AEM Forms solution leverages AEM Web Content Management capabilities, along with analytics from the Adobe Marketing Cloud, to help organizations easily develop, publish, and manage enterprise forms and documents for desktops and the mobile Web. This is especially beneficial in heavily regulated environments, such as government or healthcare, where security and workflow transparency are crucial.

We have seen an overwhelmingly positive response from customers about these new capabilities—but also a bit of confusion on how they can leverage them in their existing Adobe LiveCycle infrastructure. Do our customers have to do an expensive and time-consuming technical migration from LiveCycle to AEM Forms? Not at all; a lengthy migration isn’t required to take advantage of the new rich features in AEM Forms.

AEM Forms encompasses all of the capabilities of the LiveCycle platform and more. Existing LiveCycle customers can seamlessly upgrade their existing applications and can start developing customized forms for the Web and mobile devices. All of the powerful and mature capabilities of the LiveCycle platform are available to AEM Forms customers. So if you are excited about the possibilities of AEM Forms but worried about what it will take to get there—don’t be.

Check out the benefits of AEM Forms and contact us to learn how to upgrade today!

 

 

10:48 AM Permalink
August 18, 2014

Building a Creative Framework for the U.S. Navy

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Government organizations such as the U.S. Navy know that they need to keep pace with the private sector when it comes to technology. So, when the U.S. Navy needed a new creative framework for digital media, digital agency Left of Creative guided the military branch toward Adobe Creative Cloud.

First, Left of Creative recommended the U.S. Navy establish a collaborative creative workflow that would enable individuals across the country and around the world to work together. With server and storage requirements from technology partner Splice Media, the U.S. Navy brought Creative Cloud into its highly secure environment. With Left of Creative, the U.S. Navy is now elevating its standards for media quality, delivery, and security across platforms and devices.

“I’ve been a big advocate of making sure the government strives to innovate like other media producers,” says David Bellino, founder and CEO, Left of Creative. “Investing in technology such as Adobe Creative Cloud makes connecting teams inside and outside the government a very easy process. Plus, it meets the Navy’s IT and creative needs.”

For more information, please see the detailed Customer Success Story (PDF) and a video profile of this story on Adobe’s Government Customer Showcase.

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July 16, 2014

The Reinvention of Healthcare Experiences (part 2)

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With expectations conditioned by immersive retail experiences, consumers today are making better-informed decisions in almost every aspect of their lives. And in healthcare, where regulatory and competitive pressures have never been greater, the demand persists for secure omnichannel access to personalized content.

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(Meredith Daul, UnitedHealthcare;  Mike Jackson, Adobe) 

 

In the last post, I began sharing my “High 5” factors for agile healthcare marketers to consider as they strive to nurture meaningful connections and deliver measurable results in this dynamic environment.

Now let’s pick up where we left off…

 

4. Tap the Power of Community

The mainstream assimilation of mobile devices and related expectations of immediacy have more consumers turning to social media for validation. Social is the most convenient channel for consumers to connect with their peers and confirm the personal applicability of any messaging.

In fact, a recent PWC study revealed that nearly 90% of young adults (18-24) would engage in health activities or trust information found via social media, and more than 80% are likely to share that information with others.

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That may explain why many commercial marketers, in attempt to get in on the action, make the mistake of reactively chasing the latest buzz-word, trend, or social network.  Meanwhile in the public sector, program managers and communicators have traditionally erred in the opposite direction, making minimal investments in social media and missing out on cost-effective opportunities to connect with citizens.  That trend in government has been improving in recent years, however, particularly among public health agencies in the US.

For starters, healthcare marketers must demand strict adherence to privacy policies and a clear means of measuring ROI (more on that later). Additionally, innovators will leverage the multiple layers of social media to capitalize on its most valuable byproduct: access to unfiltered conversations occurring naturally between their customers.  By actively listening, marketers can go beyond “followers” and “likes” to develop more effective social strategies and even set organizational priorities that better align with the needs of the people they serve.

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July 14, 2014

Creative Cloud in Government: Summer 2014

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Adobe recently announced a number of major new updates across its Creative Cloud applications, including several significant new capabilities that Government agencies will find immediately beneficial:

  • Since 2007, Adobe InDesign has supported the export of ePub documents, which has become the defacto standard for digital books. In the 2014 release of InDesign CC, Government agencies can publish fixed-layout ePub 3.0 documents that preserve a pixel-perfect representation of a designer’s page geometry, support rich HTML5-based animations and interactivity, as well as video, audio and multi-language layouts (e.g. right-to-left text). Fixed-layout ePub will allow Government publishers the flexibility to distribute rich, interactive, searchable HTML-based documents without reliance on an external/cloud content hosting solution.
  • Since 2011, Adobe Muse has intrigued and delighted graphic designers who desired a simple, intuitive website creation tool that removed the burden of manually writing HTML code. Adobe Muse CC has matured into a well-integrated, full-featured member of the Creative tools family, to include mobile design, parallax scrolling, and more bleeding-edge HTML technology. In the Adobe Muse CC 2014 release, it has been completely re-architected as a native 64-bit application that can be deployed securely behind an Government firewall or on an offline computer. This will open many doors for secure agencies wanting to give their knowledge workers, administrators and designers easy, powerful and flexible communications tools.
  • Adobe Premiere Pro has become the industry standard tool for professional video editors, broadcasters and digital cinema. In its latest iteration, Adobe included exciting new capabilities for automatically Masking and Tracking moving objects inside video footage, which will save hours of manual labor for visual information analysts working in law enforcement, intelligence and forensics.
  • Creative Cloud Enterprise licensees may now deploy and manage their entitlements in several different ways; they can deploy their software anonymously using serial numbers (for offline environments), or they can now use a brand new Enterprise Dashboard to assign licenses to individuals across their teams.

As always, Adobe is hosting a Create Now 2014 World Tour, with a stop on Tues July 22, 2014 at the Ronald Reagan Building in Washington, D.C. If you are in the area, make sure to register here now to learn about all these features, and many more!

And of course — for the latest, up-to-date info on deploying Adobe CC applications on your Secure/Offline environment, look no further than the comprehensive PDF presentation and video guide for Summer 2014 below:

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May 20, 2014

The Reinvention of Healthcare Experiences

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Opportunity in Disruption

With multiple transformational shifts occurring all at once, a perfect storm is brewing that will likely change the ways most Americans access their healthcare providers, services, and even information. It is ironic, however, that navigating through many of these major changes will seem increasingly familiar as innovative healthcare enterprises start to deliver experiences that resonate uniquely with each of their newly empowered customers.

That’s partly because the business of healthcare is gradually coming of age as individuals and families are making purchasing decisions, alongside brokers and large employer groups, more than ever before. So, in order to better serve their members and patients, health payers and providers are rethinking strategies to attract and retain them for long term relationships. And the key to any successful relationship is to understand as much as possible about your partner.

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The shift is also a result of several economic factors expected to impact healthcare even more, including an increasingly competitive landscape, a heightened focus on value-based reimbursement (rather than fee-for-service), and an aging baby boomer population.

 

Step-by-step

Previously, I wrote about the benefits of customer journey mapping as healthcare organizations strive to be relevant. Each step in a customer’s journey provides a critical opportunity for providers to better understand and serve her unique needs and motivators.

Similarly, from the enterprise perspective, there are incremental steps for agile healthcare marketers to consider in order to drive results in this new market and emerge as leaders of the pack.

Here, I’ll share the “High 5” –  top trends I identified while working with healthcare leaders worldwide, in both private and public sectors, to modernize experiences that produce results:

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May 5, 2014

Adobe Customer Success 2014: U.S. Navy & Creative Cloud

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Today at Adobe Systems Federal, we are proud to unveil a brand new Customer Success Video focusing on agencies of the Naval Undersea Warfare Center (NUWC), part of U.S. Naval Sea Systems Command (NAVSEA), and their creation of a high-end professional collaborative media production pipeline.  NAVSEA engineers, builds, buys and maintains ships, submarines and combat systems for the U.S. Navy, and employs over 60,000 civilian, military and contract support personnel. NUWC is a Navy shore command for submarine warfare systems and other systems associated with the undersea battlespace.

David Bellino, a Digital Media Producer, provides the vision and roadmap on digital media and emerging technologies for a variety of Navy and government organizations including NAVSEA, Chief of Naval Operations Strategic Studies Group (CNO SSG), OPNAV N45 (CNO Energy and Environmental Readiness Division), U.S. Fleet Forces/NAVFAC, ONR (Office of Naval Research), NRL (Naval Research Lab) and others. Along with the 40+ films and multimedia projects he has directed and produced at NUWC, he has also developed a state-of-the-art Media Lab including a 4K Display Center, as well a Virtual Studio for real-time collaborative media production.

Adobe’s Creative Cloud tools play an integral part in David’s media production pipeline, in which he collaborates with Virtual Studio nodes across the world, involving designers, web developers, video editors and post-production personnel from Government and contractor agencies.  This cutting edge workflow and pipeline has resulted in significant cost savings in the area of digital media, along with providing improved efficiencies and increased collaboration.

One example project that emerged from this highly innovative and collaborative process is a web and mobile application that delivers videos and documentation on the Navy Acoustic Effects Model (NAEMO), which is a modeling and simulation tool used by the U.S. Navy to simulate the propagation of underwater sound resulting from Navy at-sea training and testing activities and the potential effects on marine species.

In our Success Story, David and his extended team discuss some common challenges and obstacles Government agencies face when trying to procure, deploy and stay current with the latest innovations emerging from the technology sector.  They also discuss the digital asset management needs of modern creative teams, and the many benefits of standardizing on a set of core creative and collaborative technologies.

For a more in-depth discussion of these topics, including a Q&A with David, check out this webinar.

For more information on Creative Cloud options for the Government enterprise, check out this video.

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April 9, 2014

DCO Unified Capabilities: Collaboration without Boundaries

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DCO Innovation Environment Now Available

Defense Connect Online (DCO), powered by industry leading Adobe Connect and Adobe Experience Manager, has proven itself as an invaluable collaboration service to over one million registered users, across both classified and unclassified DoD networks, since its launch in 2007.

Now, with the availability of our DCO Innovation Environment, the possibilities are endless.

To provide the US military with the next generation of DCO services featuring even more flexibility for expanding use cases, including virtual training and telemedicine, the DCO Innovation Environment was developed. It enables users to leverage a powerful set of seamlessly integrated modules that greatly enhance the DCO experience.

Referred to as DCO ‘Unified Capabilities’ (UC), this innovative offering provides DoD personnel with immediate access to a configuration environment with solutions that redefine the “art of the possible.”

Based on the past decade of experience and user interactions, the DCO team has deployed this innovative toolset to help users worldwide conduct their missions more effectively and efficiently.  More details are available in this comprehensive whitepaper: https://connect.dcocloud.org/dcoucoverview/

New DCO UC capabilities include:

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March 10, 2014

United We Stand: Adobe & DOD enter a Joint Enterprise License Agreement (JELA) across branches

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Today, Adobe and the US Department of Defense announced the award of a Joint Enterprise License Agreement (JELA), providing unparalleled access to Adobe software throughout the Army, Air Force, and Defense Information Systems Agency (DISA).

The agreement, valued at over $40.5 million, symbolizes an historic milestone for a strategic partnership that spans decades.  Moreover, it highlights groundbreaking cooperation across DOD branches and departments in order to drive overall organizational value.

By consolidating procurement and diversifying delivery options of Adobe solutions, DOD is effectively shortening implementation cycles for a wide range of mission-critical use cases that require digital content creation or data capture, processing, approvals, and dissemination from any device.

And while DOD realizes significant economies of scale as it invests in the Adobe Experience Manager (AEM) platform and Creative Cloud with this JELA, such standardization on these technologies that inherently improve productivity and workflow efficiencies shall deliver measurable operational savings as well, today and long-term.

This JELA significantly boosts Adobe’s efforts to help cost-effectively optimize countless DOD programs, from logistical support to military health. And we proudly look forward to supporting DOD and its global missions for many years to come.

For more details, see the press release.

 

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February 21, 2014

Defense Connect Online (DCO): over 1 MILLION served

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Yesterday, Defense Connect Online (DCO) reached 1 million self-registered users who have participated in the mission-critical online collaboration environment, powered by Adobe digital government solutions.


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DCO supports the Joint Information Environment as a popular enterprise-wide DOD managed service for communicating information in real time while increasing efficiency and security. DCO leverages Adobe digital government solutions including Adobe Connect web conferencing and Adobe Experience Manager, as well as Jabber XMPP services, to provide advanced web conferencing, presence & awareness, and chat capabilities to the Department of Defense. These same technologies, based on Adobe Experience Manager and HIPAA-compliant Adobe Connect, are leveraged across other government agencies, as well as  top Fortune 500 companies and healthcare enterprises worldwide, for their mission-critical collaboration, content management, eLearning, and telemedicine needs.

 

DCO has experienced incredible growth since its inception in October 2007 among users from both, DoD classified and unclassified networks. Accessing the service via their computer desktops, laptops and mobile devices, users have consumed over one billion meeting minutes in 2012 and 2013 combined (with over 670 million minutes in 2013 alone) for use cases ranging from public health management to secure real-time multimedia communication in combat zones worldwide.

 

Additionally, DCO has surpassed over:

·         50 million minutes of web conferencing per month

·         315,000 web conferencing sessions per month

·         1+ million chat messages per week

 

DCO services, including the DCO Connect mobile app, are free of charge to all DoD personnel and contractors who have Common Access Cards (CAC). To sign up for a DCO account, visit https://www.dco.dod.mil.

For over 30 years, Adobe has been proudly committed to empowering agencies throughout the US and around the world to transform the way they interact with citizens, commercial organizations, and even each other.

 

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