Adobe & HIMSS 2011
For as long as I can remember, I have been a closet techie-geek. Although I have never camped outside at the neighborhood electronics store to buy some new gadget gizmo (yet), I have always nurtured a keen interest in the ways technology may be leveraged to change behaviors or solve real problems. I may be a little biased, but in my opinion there is no better use of technology than for the modernization of healthcare. And since healthcare has been a hot topic lately, with robust incentives in place to help drive adoption of technology, lots of people are paying attention.
Perhaps that’s why the HIMSS 2011 conference broke all previous attendance records in February when 31,000 attendees from around the world assembled in Orlando to learn about the latest healthcare IT innovations.
In alignment with the theme of this year’s conference “Linking people, potential, and progress,” Adobe satisfied a twofold objective for exhibiting at HIMSS. First, we demonstrated our commitment to an evolving healthcare ecosystem by highlighting Adobe solutions that have impacted major segments, including payers, providers, and government agencies, with powerful digital experiences.
Next, we celebrated our engagement with the extensive network of developers and integrators throughout the Adobe partner community. Our exhibit theater provided a forum for select partners to deliver compelling presentations on relevant topics including:
- “Collaborative Healthcare: Improving the Patient Experience and Reducing Cost” by InteSolv
- “Tomorrow’s Health Record: Mobile, Intuitive and Secure” by Ensemble
- “Medicaid Provider Management & Member Eligibility Solutions” by eServices
Partner engagement, a major contributor to Adobe’s far-reaching success in healthcare, remains in focus as we leave HIMSS and prepare for our Enterprise Partner Community Conference in New Orleans. Emphasizing the power of intuitive and effective Customer Experience Management (CEM) solutions, Adobe will bring new meaning to this vibrant city’s alias “Big Easy.”