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Created

January 11, 2012

May Old Acquaintance Be Forgot?! Not so fast.

 

With each New Year, there is a propensity to want to leave the past behind us. Resolutions to start anew are often key drivers behind seasonal surges in new gym memberships and other short lived self-improvement initiatives.

Enterprises typically seize the beginning of a new cycle to re-invent themselves as well. However, regardless of the reason for the fresh start, forward-thinking leaders find ways to harvest lessons learned and relationships established in the past, and leverage them as they plan for the future.

With the emergence of a robust digital ecosystem, including social networking, mobile devices, and cloud computing, that’s now easier than ever to achieve. But sustainable results still require an innovative enterprise platform and an adaptive strategy.

Before the holidays, I was invited to participate as a panelist at the 2011 Government Mobility Forum in Washington DC. The theme was “Revolutionizing Agency Communications and Citizen Service” and the keynote was delivered by Phil Simon, best-selling author of “The Age of the Platform.” Afterward, we explored ways that technology may be deployed to extend the reach of personalized interactions, thereby providing incremental value with every touch point for the customer, citizen, or patient.

See full encore video here.

Digital communications strategy is at the heart of efforts to modernize user experiences throughout the public sector in North America and worldwide.

From mass transit agencies that deploy mobile apps for keeping commuters updated in real-time, to healthcare agencies that facilitate provider collaboration with online access to health records, Adobe Digital Government Solutions are driving the transformation in many cases.

In fact, last week from Washington DC, President Obama remotely addressed over 25,000 constituents at multiple caucus sites in Iowa by using Adobe Connect and Connect Mobile, our best-in-class web conferencing solutions that are also trusted globally by the US Department of Defense.

So for 2012, consider a resolution of improved engagement, efficiency, and effectiveness. You’ll be in great company, and no spandex is required.

What’s your digital resolution?

Let us know on Twitter @AdobeGov and @AdobeCEM, or on Facebook.