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March 19, 2012

Adobe @ SXSW 2012

South By Southwest Interactive (SXSW) began nearly 20 years ago as an annual music festival in Austin, Texas. The event has since evolved into an incubator for all things digital, now featuring five days of compelling presentations from the brightest minds in emerging technology, exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new web technologies, video advancements and startup ideas the “interactive” community has to offer.

From hands-on training to a big-picture analysis of the future, SXSW has become the place for thousands of attendees to experience a preview of what is unfolding throughout the world of technology. In fact, Twitter and Foursquare both gained initial traction at SXSW in years past.

As public sector enterprises aggressively strive to offer citizens and inter-agency customers a digital experience that rivals that of their private sector counterparts, events like SXSW are becoming more relevant to them as well.


We recently hosted the daylong Adobe Creative Camp onsite at SXSW 2012 to delve into a long list of trending hot topics from web-to-mobile development, to providing sneak peeks at the next generation of Adobe creative solutions.

If you were unable to join us, check out the following links for a sample of what you missed…

The Future of HTML5 Motion Design

HTML5 and CSS3 are hot, driven by an explosion of new, Internet connected devices. While they offer many new features that should allow you to do the types of things that you previously did in Flash, actually making it happen is really hard. Until now.

The Page Is Dead: Responding to the Responsive Web

Responsive Web design is changing the definition of a “page,” as it aims to address the growing variety of device form factors and locations where content is consumed. Additionally, as the Web evolves, rules and limitations must be better understood in order to create truly unique content. This session focused on design philosophy and development techniques to create and adapt your content for maximum impact, regardless of where and how it is consumed.

Boost Your Mobile Workflow with Adobe's Newest Product

Provided a Sneak Peek at Adobe Shadow, a new inspection and preview tool allowing front-end web developers and designers to work faster by streamlining the preview process, making it easier to customize websites for mobile devices.


We'd like to thank everyone who joined us in Austin, and ask how you will apply any of the technologies you learned about at SXSW. Let us know on Twitter at @AdobeGov and @AdobeCEM, or on Facebook.