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Created

October 7, 2012

Digital Marketing helps satisfy growing demand for qualified healthcare professionals

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As baby boomers in the US reach retirement age and Health Reform extends affordable coverage to many newly insured citizens, healthcare facilities are staying competitive by optimizing workflow efficiencies and hiring the best medical professionals.

This also places significant pressure on healthcare staffing leader CHG Healthcare Services. With a goal of engaging the best-qualified recruits and matching them with corresponding needs, the agency turned to Adobe Digital Marketing Suite to optimize its online presence and convert site traffic into business results.

“Adobe Digital Marketing Suite offered solutions that helped us look closely at our online interactions, create quality experiences, and drive conversion,” says Kyle Power, director of online marketing at CHG.

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Using Adobe Digital Marketing Suite, CHG tested targeting approaches to optimize the performance and conversion rates on webpages. By optimizing the way options were presented, for example, CHA achieved a 13% boost in visitors completing a registration form. By offering more personalized landing pages based on how the visitor navigates through the website, CHG increased conversion rates by 55% to 137% across CHG brand pages. The same Adobe solutions are being leveraged in the public sector for health insurance exchanges and integrated benefits eligibility portals to make them more effective.

“Integration within Adobe Digital Marketing Suite allowed us to quickly target the most statistically significant opportunities, launch strategic tests, and deliver actionable insights to stakeholders to build momentum for creating a data-driven culture within our organization,” says Power.

To learn more about how CHG Healthcare Services is using Adobe Digital Marketing Suite, read the full story here: http://adobe.ly/SAi3K8.