Beating the Sequester With a “Mobile First” Strategy
I can’t pretend to understand the many twisting, churning governmental machinations behind Sequestration, or even Snowquestration, but my imagination paints a number of closed-door, deeply-partisan and highly unpleasant confrontations between legislators who pride themselves on one-upmanship, not unlike how Congressman Francis Underwood deviously masterminds passage of Education Reform in Netflix’s House of Cards. In this case, I believe life likely imitates art, not the other way around.
Regardless of the opaque political process behind cutting $1.2 Trillion from Government agencies over 10 years, uncertainty and discomfort have reverberated across all sectors of Government since Monday. One notable example has resulted in the cancellation of the Defense Intelligence Worldwide conference, which has been a critical hub for industry interaction with the US Intelligence Community for years. Adobe looked very much forward to hosting many of our meetings at our 20×20 booth with bleeding-edge demonstrations, try-it-yourself kiosks and (of course) swag giveaways, so we share the frustration and disappointment that the conference organizers, technology vendors and Gov IT personnel must be feeling right now.
One “upside” of sequestration is that Government must prioritize worker productivity, rethink inefficient workflows, and enable agencies to “do more with less” now more than ever before. In a recent study called Gov on the Go, Deloitte University Press examines how the Public Sector has traditionally lagged behind the private sector in leveraging information technology to reinvent and improve its work processes. They provide evidence from a MeriTalk study suggesting that if the addition of smartphones enables public sector workers to be just 10 percent more productive, the federal government could achieve a $2.6 billion productivity gain this year. They also indicate that if 70,000 nationwide government caseworkers were to leverage mobile devices in their work, they could provide 57 million more hours of additional social services annually. Finally, they indicate that mobile data access can help law enforcement officers save 30 minutes every day, and that a 50% adoption rate across 600,000 officers nationally could save more than 50 million hours or $1.3 billion annually.
Over the past few weeks, Adobe has released a number of new technology announcements of interest to Government agencies who want to start re-evaluating their IT business processes, adopting a “Mobile First” philosophy and focusing on User Experience:
The LiveCycle product team announced the release of LiveCycle ES4, an enterprise form and document platform for capturing data, protecting sensitive information and delivering personalized communications. New capabilities in LiveCycle ES4 enable organizations to extend forms processes on mobile devices, and through integration with Adobe Experience Manager, connect forms and document processes to mobile-accessible websites. See a video walkthrough of all the new features on YouTube here!
The Edge Tools and Services product team introduced Adobe Edge Reflow, the world’s first web design tool focused on solving the problems of Responsive Design for websites. Reflow allows visual designers and layout artists to create standards-compliant HTML5 elements and styles intuitively, while providing guidelines to responsively adapt website layouts for common differences in mobile platforms, screen sizes, resolutions, and device orientations.
Finally, Adobe announced yesterday at its yearly Summit the launch of the Adobe Experience Manager 5.6, which is an easy-to-use, unified experience management suite for digital knowledge workers to create, manage, and deliver personalized online experiences to foster collaboration and drive citizen engagement across web, social and mobile channels. In version 5.6, AEM’s core control surface is optimized for managing experiences using an intuitive, touch-based interface, and it includes several core capabilities for authoring, managing and optimizing mobile web properties, including Device Capability Detection, Responsive Layouts, Mobile App publishing, and integration with the Adobe Digital Publishing Suite.
By the way, if you’re a member of the Defense Department, Intelligence Community or a Contractor/Integrator and the Sequester has impacted (or likely will impact) your team’s travel/expense budget for training and enablement, not to worry — Adobe is “mobilizing” to your base this year with a versatile series of half-day training sessions! While the full calendar is forthcoming, check out the agendas for our upcoming trips to Tampa and Eglin AFB. See you on the road!