Adobe Public Sector Blog

August 2017

Government Websites Can Better Serve Citizens with These 3 Marketing Tools in 2018

2018 will be the year of personalization and connection. Citizens are paying more attention to their government. They crave direct communication and a feeling of understanding from the organizations that serve them.

Build More Trust with Citizens Through Personalized Messaging

Government agencies have the unique challenge of serving what can seem like countless citizens. These citizens are incredibly diverse, and come to government websites for various reasons. That’s why personalization will be the foundation for effectively communicating with each individual citizen.

What’s Next for Your Government Website? Let A/B Testing Tell You.

Click here to read this article.

Government Website Analytics: One Place to Manage All Your Data and Learn Citizens’ Real Needs

Click here to read this article.