Adobe @ the 2011 Print and ePublishing Conference
The 2011 Print and ePublishing Conference in Alexandria, VA brought together 400+ graphic artists, visual information specialists, design and creative production managers from around the world for 3 days of learning, networking and swapping valuable industry tricks and tips. This year, a large number of US Government agencies were in attendance, including personnel from the National Science Foundation, the Department of Veteran Affairs, Internal Revenue Service, Department of State, NASA, the Defense Media Activity, the Social Security Administration, the Department of Energy, the US Office of Personnel Management, and many others.
Adobe presented multiple sessions during this conference, including an introduction to What’s New in Creative Suite 5.5 as well as a focused, day-long seminar entitled Designing for the Multiscreen Revolution: HTML5, CSS3 and the Flash Platform (.pdf). Over 300 customers attended these sessions, proving the industry hunger for best practices and tools to move them forward into the new territory of multiscreen design.
One of the hottest topics at this conference included best practices in designing for the ePub format, which is rapidly emerging as the industry standard for distribution of electronic books. As we’ve seen recently in the press, Amazon.com announced that their digital book sales have now exceeded sales of all print titles, both hardcover and paperback combined. As of April 1st, for every 100 print books that Amazon has sold (of any kind) the company moved 105 Kindle books, not including downloads of free titles. As we’ve also seen this year from multiple publishing analysts, 60% of Americans are expected to purchase a tablet device for reading purposes within the next three years. That’s over 150 million Americans! Almost every session in the 3-day outline included some form of ePub or eBook production tutorial, as publishers across the spectrum expect an explosion of devices and reading options for consumers and constituents very soon.
We were also especially honored to have Victoria Richards from SSA co-present with Greg Pisocky of Adobe Accessibility on how the new features inside InDesign CS5.5 help simplify and streamline the creation of 508-compliant PDF documents. And if you’re thinking to yourself, “I wish I’d been in that Accessibility session!” — there’s some good news for you: coming very soon on Adobe TV, we’re posting a 2-part series on all the great new workflow enhancements and productivity features that will cut your PDF remediation time from days to minutes! Keep your eyes peeled here to Government Bits for updates on that.