Beth Lovett

Beth Lovett oversees all Adobe outbound communication, demand generation, and overall marketing programs for Government.

Prior to Adobe, Beth spent nearly 15 years in consulting and solutions marketing roles at VeriSign, webMethods and Manugistics. Beth hold a Bachelor’s degree in Business Logistics and International Business from the Pennsylvania State University, including a semester studying European Community Law and Economics at the Universiteit Maastricht in the Netherlands. Beth is a Washington, D.C. area native now living in San Francisco.

April 7, 2010

How engaging is your agency’s website?

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In case you missed it, GovTech and Adobe recently ran an eSeminar highlighting how government agencies are attacking the transparency challenge by providing key information to the public through some pretty engaging experiences. The recording is available here.

The presenters share specific examples of government websites and review how three departments have used Adobe technologies to make their sites more engaging. Examples include:

We look forward to more examples of engaging design coming out of the Design For America event in May.

UPDATE: To learn about the new features coming in CS5, register for the launch event on 4/12/2010

3:45 PM Permalink
March 24, 2010

Senate hearing on Transparency

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The Senate Governmental Affairs Committee yesterday held a hearing titled, Removing the Shroud of Secrecy: Making Government More Transparent and Accountable. Witnesses included Vivek Kundra, the White House CIO, and Aneesh Chopra, the White House CTO, as well as National Archives Director David Ferriero. Also invited was Adobe’s Rob Pinkerton. Here’s his testimony, and a short video clip of his views on the hearing.

8:42 AM Permalink

Notes from the field: Supporting the U.S. DOD’s Southern Command during the Haitian earthquake relief program

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Guest contribution from Philip Adzima

Hi – Philip Adzima here. I work as a technical account manager for Adobe, focused on providing product solutions to customers using Adobe Connect. Along with people from government and service agencies all over the world, I had the privilege of participating in my own small, but personally memorable, way to the humanitarian relief effort following the devastating earthquake that ravaged Haiti on January 12, 2010. This is a recap of my week on the ground in Miami supporting military and aid personnel using Defense Connect Online (DCO), which continue to be mission-critical communication tools for Operation Unified Response–the Haitian relief effort being led by the U.S. Southern Command (SOUTHCOM). SOUTHCOM is part of the U.S. Department of Defense. Technology aside, it was amazing to witness firsthand the commitment and dedication of so many people working to help others in need.

8:27 AM Permalink
March 18, 2010

Design For America

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Calling all designers and developers!

A little over a year ago, President Obama’s Open Government Initiative unleashed a movement to make government more transparent, participatory and collaborative. Government agencies have responded and made a wealth of data available, with more to come. But sometimes constituents need more than pure data. They want information that is relevant to them. There are many agencies who offer information in usable and engaging formats, but even more who could use some models of how to better present information.

Last week, Sunlight Labs kicked off Design for America – a contest with the sole purpose of reaching out to the designer and developer community to help make government more engaging. Adobe is proud to be the platinum sponsor of the event.

Design for America consists of seven categories ranging from data visualization to redesigning a .gov website. Each category carries a $5000 prize for the winner. Finalists will be showcased and winners will be announced at the Gov 2.0 Expo in May. For contest details, entry requirements, and eligibility limitations, please check out the contest site.

Get creative and show government the value of innovative design!

2:22 PM Permalink
March 11, 2010

Navy Recruiting’s Top Family Hosts First-Ever Virtual Town Hall

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Another great example of how the US Military uses Defense Connect Online – powered by Adobe Connect. From the article on

Navy Recruiting Command (NRC) leadership held its first-ever virtual town hall meeting March 1 with Sailors, civilians and family members from across the command’s network of recruiting stations and districts throughout the United States.

Rear Adm. Craig Faller, commander of the 7,000-strong recruiting force, along with his wife, Martha, and Force Master Chief Christopher Penton, used Defense Connect Online and teleconferencing to connect with the nearly 350 Sailors, civilians and family members who participated in the discussion forum.

Read the full article

2:01 PM Permalink
March 5, 2010

Fed News Radio Industry Chatter: Adobe’s Rob Pinkerton

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Adobe’s Rob Pinkerton was in studio with Federal News Radio’s Francis Rose to discuss open government, transparency, and social media. Check out the below video from the interview (6 minutes). You can also listen to the full interview on the Federal News Radio web site.

3:52 PM Permalink
March 1, 2010

Why is the Grateful Dead like USSOUTHCOM when it comes to open government?

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Guest Post by Rob Pinkerton on GovFresh

Despite contemporary wisdom that traditional journalism is in decline, the 150+ year-old publication known as The Atlantic hasn’t lost its edge for writing substantive and thoughtful news commentary. I love this month’s article, Management Secrets of the Grateful Dead, where Joshua Green argues that the Grateful Dead pioneered Internet business models before there was an Internet.


5:28 PM Permalink
January 18, 2010

White House Forum on Modernizing Government

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Last week, the White House held a forum with private and public sector executives to discuss ways to use technology to streamline government operations, improve customer service, and maximize returns on information technology investments. Adobe’s own CEO, Shantanu Narayen, was one of the forum participants. By reaching out to CEOs of companies across a wide range of industry sectors, including technology, distribution, finance, manufacturing, and media, the White House was able to leverage a broad set of private sector experiences.

The White House has posted video of the forum and a summary of ideas generated by participants. For Adobe’s perspective on the event, take a look at the short video below.

9:14 AM Permalink
January 15, 2010

Adobe on

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Apps.Gov was launched in September 2009 by U.S. CIO Vivek Kundra as a key element of President Obama’s initiative to lower the cost of government operations while driving innovation within government. The online procurement vehicle features pre-approved software that is compliant with various federal policies.

Adobe partner Carahsoft has been a key player in making innovative, cloud-based applications available to federal agencies via In December, several applications were added including Adobe Acrobat Connect Pro. For more information on techologies available from Carahsoft on, visit their site.

4:05 PM Permalink
November 16, 2009

President Obama speaks to Chinese citizens

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Adobe partner, ConnectSolutions, provides a great summary of President Obama’s historic Town Hall in Shanghai, China. Read more.

5:23 PM Permalink