Senior Director of Product Marketing, Customer Experience Management
As senior director of product marketing, Rob Pinkerton oversees all product marketing efforts for Adobe's customer experience management (CEM) solutions, including industry marketing, solution marketing and core product marketing. He and his team are responsible for defining Adobe’s CEM go-to-market strategy, product launch process, organizational readiness, messaging, positioning, packaging, pricing, and competitive analysis. Previously, Pinkerton was responsible for Adobe’s strategies for vertical markets. Pinkerton has 19 years experience in software strategy and technology.
Prior to joining Adobe, Pinkerton was Vice President of Product Management for LexisNexis’s Enterprise Data Fusion Product, which was developed for U.S. intelligence and law enforcement agencies to perform complex data analysis. For five years, he worked for Siebel Systems (now part of Oracle Corp) as Director of the Global Public Sector product business where he was responsible for Siebel’s second fastest growing product line and over 200 global public sector customers using enterprise case management and CRM.
Pinkerton has an MBA from Carnegie Mellon University, a law degree from the University of Baltimore, a BA in economics, political science and history from the University of Richmond and has a patent for co-inventing a system for processing intelligence information (held by Oracle).