Posts in Category "Government initiatives"

July 14, 2014

Creative Cloud in Government: Summer 2014

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AllNewCC_6.18.14

Adobe recently announced a number of major new updates across its Creative Cloud applications, including several significant new capabilities that Government agencies will find immediately beneficial:

  • Since 2007, Adobe InDesign has supported the export of ePub documents, which has become the defacto standard for digital books. In the 2014 release of InDesign CC, Government agencies can publish fixed-layout ePub 3.0 documents that preserve a pixel-perfect representation of a designer’s page geometry, support rich HTML5-based animations and interactivity, as well as video, audio and multi-language layouts (e.g. right-to-left text). Fixed-layout ePub will allow Government publishers the flexibility to distribute rich, interactive, searchable HTML-based documents without reliance on an external/cloud content hosting solution.
  • Since 2011, Adobe Muse has intrigued and delighted graphic designers who desired a simple, intuitive website creation tool that removed the burden of manually writing HTML code. Adobe Muse CC has matured into a well-integrated, full-featured member of the Creative tools family, to include mobile design, parallax scrolling, and more bleeding-edge HTML technology. In the Adobe Muse CC 2014 release, it has been completely re-architected as a native 64-bit application that can be deployed securely behind an Government firewall or on an offline computer. This will open many doors for secure agencies wanting to give their knowledge workers, administrators and designers easy, powerful and flexible communications tools.
  • Adobe Premiere Pro has become the industry standard tool for professional video editors, broadcasters and digital cinema. In its latest iteration, Adobe included exciting new capabilities for automatically Masking and Tracking moving objects inside video footage, which will save hours of manual labor for visual information analysts working in law enforcement, intelligence and forensics.
  • Creative Cloud Enterprise licensees may now deploy and manage their entitlements in several different ways; they can deploy their software anonymously using serial numbers (for offline environments), or they can now use a brand new Enterprise Dashboard to assign licenses to individuals across their teams.

As always, Adobe is hosting a Create Now 2014 World Tour, with a stop on Tues July 22, 2014 at the Ronald Reagan Building in Washington, D.C. If you are in the area, make sure to register here now to learn about all these features, and many more!

And of course — for the latest, up-to-date info on deploying Adobe CC applications on your Secure/Offline environment, look no further than the comprehensive PDF presentation and video guide for Summer 2014 below:

12:51 AM Permalink
May 20, 2014

The Reinvention of Healthcare Experiences

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Opportunity in Disruption

With multiple transformational shifts occurring all at once, a perfect storm is brewing that will likely change the ways most Americans access their healthcare providers, services, and even information. It is ironic, however, that navigating through many of these major changes will seem increasingly familiar as innovative healthcare enterprises start to deliver experiences that resonate uniquely with each of their newly empowered customers.

That’s partly because the business of healthcare is gradually coming of age as individuals and families are making purchasing decisions, alongside brokers and large employer groups, more than ever before. So, in order to better serve their members and patients, health payers and providers are rethinking strategies to attract and retain them for long term relationships. And the key to any successful relationship is to understand as much as possible about your partner.

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The shift is also a result of several economic factors expected to impact healthcare even more, including an increasingly competitive landscape, a heightened focus on value-based reimbursement (rather than fee-for-service), and an aging baby boomer population.

 

Step-by-step

Previously, I wrote about the benefits of customer journey mapping as healthcare organizations strive to be relevant. Each step in a customer’s journey provides a critical opportunity for providers to better understand and serve her unique needs and motivators.

Similarly, from the enterprise perspective, there are incremental steps for agile healthcare marketers to consider in order to drive results in this new market and emerge as leaders of the pack.

Here, I’ll share the “High 5” –  top trends I identified while working with healthcare leaders worldwide, in both private and public sectors, to modernize experiences that produce results:

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April 9, 2014

DCO Unified Capabilities: Collaboration without Boundaries

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DCO Innovation Environment Now Available

Defense Connect Online (DCO), powered by industry leading Adobe Connect and Adobe Experience Manager, has proven itself as an invaluable collaboration service to over one million registered users, across both classified and unclassified DoD networks, since its launch in 2007.

Now, with the availability of our DCO Innovation Environment, the possibilities are endless.

To provide the US military with the next generation of DCO services featuring even more flexibility for expanding use cases, including virtual training and telemedicine, the DCO Innovation Environment was developed. It enables users to leverage a powerful set of seamlessly integrated modules that greatly enhance the DCO experience.

Referred to as DCO ‘Unified Capabilities’ (UC), this innovative offering provides DoD personnel with immediate access to a configuration environment with solutions that redefine the “art of the possible.”

Based on the past decade of experience and user interactions, the DCO team has deployed this innovative toolset to help users worldwide conduct their missions more effectively and efficiently.  More details are available in this comprehensive whitepaper: https://connect.dcocloud.org/dcoucoverview/

New DCO UC capabilities include:

11:58 AM Permalink
March 10, 2014

United We Stand: Adobe & DOD enter a Joint Enterprise License Agreement (JELA) across branches

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adobeDOD

Today, Adobe and the US Department of Defense announced the award of a Joint Enterprise License Agreement (JELA), providing unparalleled access to Adobe software throughout the Army, Air Force, and Defense Information Systems Agency (DISA).

The agreement, valued at over $40.5 million, symbolizes an historic milestone for a strategic partnership that spans decades.  Moreover, it highlights groundbreaking cooperation across DOD branches and departments in order to drive overall organizational value.

By consolidating procurement and diversifying delivery options of Adobe solutions, DOD is effectively shortening implementation cycles for a wide range of mission-critical use cases that require digital content creation or data capture, processing, approvals, and dissemination from any device.

And while DOD realizes significant economies of scale as it invests in the Adobe Experience Manager (AEM) platform and Creative Cloud with this JELA, such standardization on these technologies that inherently improve productivity and workflow efficiencies shall deliver measurable operational savings as well, today and long-term.

This JELA significantly boosts Adobe’s efforts to help cost-effectively optimize countless DOD programs, from logistical support to military health. And we proudly look forward to supporting DOD and its global missions for many years to come.

For more details, see the press release.

 

1:36 AM Permalink
February 21, 2014

Defense Connect Online (DCO): over 1 MILLION served

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Yesterday, Defense Connect Online (DCO) reached 1 million self-registered users who have participated in the mission-critical online collaboration environment, powered by Adobe digital government solutions.


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DCO supports the Joint Information Environment as a popular enterprise-wide DOD managed service for communicating information in real time while increasing efficiency and security. DCO leverages Adobe digital government solutions including Adobe Connect web conferencing and Adobe Experience Manager, as well as Jabber XMPP services, to provide advanced web conferencing, presence & awareness, and chat capabilities to the Department of Defense. These same technologies, based on Adobe Experience Manager and HIPAA-compliant Adobe Connect, are leveraged across other government agencies, as well as  top Fortune 500 companies and healthcare enterprises worldwide, for their mission-critical collaboration, content management, eLearning, and telemedicine needs.

 

DCO has experienced incredible growth since its inception in October 2007 among users from both, DoD classified and unclassified networks. Accessing the service via their computer desktops, laptops and mobile devices, users have consumed over one billion meeting minutes in 2012 and 2013 combined (with over 670 million minutes in 2013 alone) for use cases ranging from public health management to secure real-time multimedia communication in combat zones worldwide.

 

Additionally, DCO has surpassed over:

·         50 million minutes of web conferencing per month

·         315,000 web conferencing sessions per month

·         1+ million chat messages per week

 

DCO services, including the DCO Connect mobile app, are free of charge to all DoD personnel and contractors who have Common Access Cards (CAC). To sign up for a DCO account, visit https://www.dco.dod.mil.

For over 30 years, Adobe has been proudly committed to empowering agencies throughout the US and around the world to transform the way they interact with citizens, commercial organizations, and even each other.

 

12:20 PM Permalink
October 28, 2013

Creative Cloud for Government: Winter 2014

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If you haven’t been following the buzz around the Adobe Creative Cloud, we recently announced our 1.4 million paid subscriber mark, with Enterprise adoption accelerating rapidly. Our customers are overwhelmingly choosing subscriptions instead of perpetual model licenses, and we’ve seen very strong adoption across Government segments.

Defense, Civilian, State and Local IT procurement specialists are looking to Adobe’s ETLA (Enterprise Term License Agreement) model to keep initial costs down, shift licensing costs into the Operations/Management budget, and realize the value of Adobe’s ongoing innovations in multiscreen design and development.

One such innovation involves a new technology called “Perspective Warp” wrapped into Photoshop CC. With this integration, digital imaging professionals can easily change the perspective of images, whether they are manipulating perspective of one image or compositing multiple images together. Here’s a video tutorial on this long-awaited breakthrough feature.

If you’re looking for Government success stories around rapid adoption of new creative technologies, be sure to register for our free Adobe Digital Government Assembly on February 6th, 2014 at The Ritz-Carlton in Pentagon City. Come hear from technology leaders, senior agency officials and industry pioneers as they discuss three core themes that will serve as the foundation for government agencies moving forward: engage, transform and drive results.

One of the technical challenges many agencies face involve the rapidity of CC updates currently shipping, and keeping desktops up-to-date. Also, in many government IT environments, end users of Adobe desktop software are constrained to a thin layer of bandwidth, and users are not administrators. Many clients are completely disconnected from external networks, and if they do have connectivity, their internet access outside the firewall will be closely monitored, constrained or proxied.

For Government IT and procurement personnel seeking a comprehensive overview of Creative Cloud offerings for Government, including technical deployment tips,  we offer this new video and its associated slides. In the video, we discuss the specific policies around deployment that IT Directors will need to address from behind their network constraints. We also address how the rolling updates to our desktop products will help support your mission of keeping your networks secure, stable and uniform, and how to deploy those updates securely and efficiently behind your firewall.

 

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July 10, 2013

Adobe Connect: Emergency Response & Event Coordination

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Adobe’s online collaboration and eLearning platform, Adobe Connect, is not solely used for webinars and telework efforts.  It has also been used to help coordinate response efforts for emergency and planned events.  The Homeland Security Information Network, HSIN, has remarked on their use of Adobe Connect in support of the Boston response and Kentucky Derby in the May edition of The HSIN Advocate.  Here is a link to The HSIN Advocate and their recent use cases – http://content.govdelivery.com/bulletins/gd/USDHSIN-7d10c4.

 

10:36 AM Permalink
June 26, 2013

Payers Use Journey Mapping as Customers Navigate the New Healthcare Landscape

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The model for customer acquisition, conversion and retention is rapidly changing in countless ways for health insurance companies in the US; there’s no disputing that. But the real story behind that headline is that it’s about time!

Specifically, it is all about time… the time wasted when an applicant struggles to find relevant information whenever and however she chooses to research her options. It’s also about the time it takes a member to redundantly provide information to a health plan despite the fact that it already has his entire profile stored someplace. Finally it’s about the minimal time that young healthy “invincibles” typically spend with their healthcare providers annually, and the resulting limited opportunities to build relationships or establish brand loyalty among this coveted demographic.

In record time, health payers have come to realize that their members and prospective customers are not a monolithic bloc that responds well to the traditional one-size-fits-all approach for engagement.

The value is in the journey

The Affordable Care Act marks the beginning of a new chapter for healthcare payers. Rather than focusing primarily on transactions with brokers or large organizations for group health plans, the market has shifted to require direct engagement of individuals and families, making empathy and outreach more important than ever. Consumers, as a whole, are more technologically literate and expect their healthcare experiences to be personalized, intuitive and ubiquitous, like online experiences offered by most other industries today.

customer journey map

Delivering on the promise

Adobe is the global leader in digital marketing, trusted by 10 of the top 10 retailers, 10 of the top 10 automotive manufacturers, and 7 of the top 10 banks. Our solutions and services empower enterprises to engage consumers, modernize processes, and improve outcomes by more securely deploying personalized content across all media and devices, measure and optimize it over time, and achieve quantifiable business success.

In healthcare, we help our federal, state, and commercial customers to identify and educate diverse populations with unique needs and motivators; then, deploy effective marketplaces that deliver unique targeted experiences across every channel and screen to drive participation and retention. In fact, Adobe Marketing Cloud solutions are trusted to help power federal, state, and private health insurance exchanges in over 30 states.

In subsequent posts in this series, you’ll hear firsthand from some of those innovative customers and learn how our partnerships empowered them to forge confidently into the evolving healthcare landscape.  After all, for better or worse, it’s about time!

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3:37 PM Permalink
June 5, 2013

The Federal Alliance for Safe Homes Uses Adobe Connect To Dispel Tornado Myths

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This is a great way to showcase how Federal agencies use Adobe Connect collaboration services to educate the public.  Read below…

http://online.wsj.com/article/PR-CO-20130605-908886.html?mod=googlenews_wsj

Follow me on twitter – www.twitter.com/biegeltweets

3:41 PM Permalink
May 29, 2013

Digital Marketing think tank explores how Canadian Government drives citizen engagement

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The key to creating a stirring conversation at an early morning meeting – aside from fuelling the participants with copious amounts of caffeinated beverages – is tabling a topic of shared interest in front of a vibrant group of professionals.

Such was the case when an impressive array of marketers and communicators from the Canadian Federal Government, Crown Corporations, and non-profits were brought together to discuss the challenges they face when attempting to engage citizens through digital marketing at a breakfast think tank held in conjunction with the 2013 Adobe Government Assembly.

With no fewer than 18 government departments represented at the table, the discussion commenced following introductions. Session moderator Mark Emond of Demand Spring kick-started the conversation by asking the group what digital marketing and the associated outreach meant to the departments in attendance.

 

An enthusiastic exchange of ideas

Very quickly, the group’s interest in the topic was evident and an enthusiastic exchange of ideas was under way. From a historical perspective, the initial mandate of government on the web was to move every print-available communication online – automatically – regardless of suitability. But, did we still need printed communication? And what of Canadians without online access to digital resources?

What was clear was that digital marketing wasn’t the end game, but a means by which the government could ensure its greatest reach and be inclusive to all its constituents, a notion tabled by Adobe VP of Brand Marketing John Travis and seconded by the group in its entirety.

10:29 AM Permalink