Posts in Category "Industry events"

July 14, 2014

Creative Cloud in Government: Summer 2014

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Adobe recently announced a number of major new updates across its Creative Cloud applications, including several significant new capabilities that Government agencies will find immediately beneficial:

  • Since 2007, Adobe InDesign has supported the export of ePub documents, which has become the defacto standard for digital books. In the 2014 release of InDesign CC, Government agencies can publish fixed-layout ePub 3.0 documents that preserve a pixel-perfect representation of a designer’s page geometry, support rich HTML5-based animations and interactivity, as well as video, audio and multi-language layouts (e.g. right-to-left text). Fixed-layout ePub will allow Government publishers the flexibility to distribute rich, interactive, searchable HTML-based documents without reliance on an external/cloud content hosting solution.
  • Since 2011, Adobe Muse has intrigued and delighted graphic designers who desired a simple, intuitive website creation tool that removed the burden of manually writing HTML code. Adobe Muse CC has matured into a well-integrated, full-featured member of the Creative tools family, to include mobile design, parallax scrolling, and more bleeding-edge HTML technology. In the Adobe Muse CC 2014 release, it has been completely re-architected as a native 64-bit application that can be deployed securely behind an Government firewall or on an offline computer. This will open many doors for secure agencies wanting to give their knowledge workers, administrators and designers easy, powerful and flexible communications tools.
  • Adobe Premiere Pro has become the industry standard tool for professional video editors, broadcasters and digital cinema. In its latest iteration, Adobe included exciting new capabilities for automatically Masking and Tracking moving objects inside video footage, which will save hours of manual labor for visual information analysts working in law enforcement, intelligence and forensics.
  • Creative Cloud Enterprise licensees may now deploy and manage their entitlements in several different ways; they can deploy their software anonymously using serial numbers (for offline environments), or they can now use a brand new Enterprise Dashboard to assign licenses to individuals across their teams.

As always, Adobe is hosting a Create Now 2014 World Tour, with a stop on Tues July 22, 2014 at the Ronald Reagan Building in Washington, D.C. If you are in the area, make sure to register here now to learn about all these features, and many more!

And of course – for the latest, up-to-date info on deploying Adobe CC applications on your Secure/Offline environment, look no further than the comprehensive PDF presentation and video guide for Summer 2014 below:

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May 5, 2014

Adobe Customer Success 2014: U.S. Navy & Creative Cloud

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Today at Adobe Systems Federal, we are proud to unveil a brand new Customer Success Video focusing on agencies of the Naval Undersea Warfare Center (NUWC), part of U.S. Naval Sea Systems Command (NAVSEA), and their creation of a high-end professional collaborative media production pipeline.  NAVSEA engineers, builds, buys and maintains ships, submarines and combat systems for the U.S. Navy, and employs over 60,000 civilian, military and contract support personnel. NUWC is a Navy shore command for submarine warfare systems and other systems associated with the undersea battlespace.

David Bellino, a Digital Media Producer, provides the vision and roadmap on digital media and emerging technologies for a variety of Navy and government organizations including NAVSEA, Chief of Naval Operations Strategic Studies Group (CNO SSG), OPNAV N45 (CNO Energy and Environmental Readiness Division), U.S. Fleet Forces/NAVFAC, ONR (Office of Naval Research), NRL (Naval Research Lab) and others. Along with the 40+ films and multimedia projects he has directed and produced at NUWC, he has also developed a state-of-the-art Media Lab including a 4K Display Center, as well a Virtual Studio for real-time collaborative media production.

Adobe’s Creative Cloud tools play an integral part in David’s media production pipeline, in which he collaborates with Virtual Studio nodes across the world, involving designers, web developers, video editors and post-production personnel from Government and contractor agencies.  This cutting edge workflow and pipeline has resulted in significant cost savings in the area of digital media, along with providing improved efficiencies and increased collaboration.

One example project that emerged from this highly innovative and collaborative process is a web and mobile application that delivers videos and documentation on the Navy Acoustic Effects Model (NAEMO), which is a modeling and simulation tool used by the U.S. Navy to simulate the propagation of underwater sound resulting from Navy at-sea training and testing activities and the potential effects on marine species.

In our Success Story, David and his extended team discuss some common challenges and obstacles Government agencies face when trying to procure, deploy and stay current with the latest innovations emerging from the technology sector.  They also discuss the digital asset management needs of modern creative teams, and the many benefits of standardizing on a set of core creative and collaborative technologies.

For a more in-depth discussion of these topics, including a Q&A with David, check out this webinar.

For more information on Creative Cloud options for the Government enterprise, check out this video.

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June 26, 2013

Payers Use Journey Mapping as Customers Navigate the New Healthcare Landscape

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The model for customer acquisition, conversion and retention is rapidly changing in countless ways for health insurance companies in the US; there’s no disputing that. But the real story behind that headline is that it’s about time!

Specifically, it is all about time… the time wasted when an applicant struggles to find relevant information whenever and however she chooses to research her options. It’s also about the time it takes a member to redundantly provide information to a health plan despite the fact that it already has his entire profile stored someplace. Finally it’s about the minimal time that young healthy “invincibles” typically spend with their healthcare providers annually, and the resulting limited opportunities to build relationships or establish brand loyalty among this coveted demographic.

In record time, health payers have come to realize that their members and prospective customers are not a monolithic bloc that responds well to the traditional one-size-fits-all approach for engagement.

The value is in the journey

The Affordable Care Act marks the beginning of a new chapter for healthcare payers. Rather than focusing primarily on transactions with brokers or large organizations for group health plans, the market has shifted to require direct engagement of individuals and families, making empathy and outreach more important than ever. Consumers, as a whole, are more technologically literate and expect their healthcare experiences to be personalized, intuitive and ubiquitous, like online experiences offered by most other industries today.

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Delivering on the promise

Adobe is the global leader in digital marketing, trusted by 10 of the top 10 retailers, 10 of the top 10 automotive manufacturers, and 7 of the top 10 banks. Our solutions and services empower enterprises to engage consumers, modernize processes, and improve outcomes by more securely deploying personalized content across all media and devices, measure and optimize it over time, and achieve quantifiable business success.

In healthcare, we help our federal, state, and commercial customers to identify and educate diverse populations with unique needs and motivators; then, deploy effective marketplaces that deliver unique targeted experiences across every channel and screen to drive participation and retention. In fact, Adobe Marketing Cloud solutions are trusted to help power federal, state, and private health insurance exchanges in over 30 states.

In subsequent posts in this series, you’ll hear firsthand from some of those innovative customers and learn how our partnerships empowered them to forge confidently into the evolving healthcare landscape.  After all, for better or worse, it’s about time!

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June 5, 2013

The Federal Alliance for Safe Homes Uses Adobe Connect To Dispel Tornado Myths

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This is a great way to showcase how Federal agencies use Adobe Connect collaboration services to educate the public.  Read below…

http://online.wsj.com/article/PR-CO-20130605-908886.html?mod=googlenews_wsj

Follow me on twitter – www.twitter.com/biegeltweets

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May 29, 2013

Digital Marketing think tank explores how Canadian Government drives citizen engagement

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The key to creating a stirring conversation at an early morning meeting – aside from fuelling the participants with copious amounts of caffeinated beverages – is tabling a topic of shared interest in front of a vibrant group of professionals.

Such was the case when an impressive array of marketers and communicators from the Canadian Federal Government, Crown Corporations, and non-profits were brought together to discuss the challenges they face when attempting to engage citizens through digital marketing at a breakfast think tank held in conjunction with the 2013 Adobe Government Assembly.

With no fewer than 18 government departments represented at the table, the discussion commenced following introductions. Session moderator Mark Emond of Demand Spring kick-started the conversation by asking the group what digital marketing and the associated outreach meant to the departments in attendance.

 

An enthusiastic exchange of ideas

Very quickly, the group’s interest in the topic was evident and an enthusiastic exchange of ideas was under way. From a historical perspective, the initial mandate of government on the web was to move every print-available communication online – automatically – regardless of suitability. But, did we still need printed communication? And what of Canadians without online access to digital resources?

What was clear was that digital marketing wasn’t the end game, but a means by which the government could ensure its greatest reach and be inclusive to all its constituents, a notion tabled by Adobe VP of Brand Marketing John Travis and seconded by the group in its entirety.

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March 26, 2013

Adobe Supports OpenStand

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The following post originally appeared in the Adobe Standards blog.

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On March 9th, at the Open Future  reception at SXSW, Adobe announced support for the OpenStand  initiative. Our rationale for this was simple – OpenStand is good for the Web, good for users, and good for Adobe. It increases innovation, openness, and allows greater participation in evolving the Internet.

The Internet is built on standards. These standards come from all sorts of organizations – some formal and supported by governments, some less formal and created by industry associations, and some driven by users who believe in collective action. OpenStand takes a simple position on these organizations – if the organization is open, transparent, balanced, has due process in creation, and has broad consensus – then the organization and its specifications are legitimate.

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March 22, 2013

Events: Civilian Road Show and MAX

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It’s finally Spring, which means warm weather (I hope), longer days, and most importantly, the Adobe Civilian Government Road Show and MAX!

One of the best parts of my job is being able to get out and meet with our customers to help them understand and use our products more effectively. We’re taking our demos on the road in late April/early May for three Adobe Digital Government Forums:

  • Baltimore, April 25
  • Atlanta, April 30
  • Denver, May 2

More details on the venues, registration, etc. will be coming soon. In the interim, have you registered for Adobe MAX yet? MAX will be held May 4-8 in Los Angeles, CA. It is the premiere event for designers, developers, and other content creators and creative professionals to learn about our digital media tools. There are always tons of hands-on sessions as well as government-specific topics and gatherings, so it’s a great opportunity to learn more about our products and how they can benefit your agency. We’ll have several members of our government team onsite at the event as well.

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Also, if you’re not able to get out to some of these events, let the events come to you; our webinar series features a variety of topics for technical and executive audiences. 

Hope to see you soon!

 

 

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November 23, 2012

Separating Signal from Noise for Healthcare Professionals with LiveCycle and Insight

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*This article originally appeared in the Healthcare IT Connect online magazine

Change on the horizon

The current transformation of the healthcare IT industry has been referred by industry experts as “a period of extreme standardization.”  The immediate need for adopting electronic health records to make the Meaningful Use benchmark of the US government is being traversed by pharmacies, clinics, medical practitioners, payers, and healthcare providers.

Fortunately for all involved there is one key ally in the field, blazing the trail ahead of the 2014 PPACA deadline.  Adobe is pioneering solutions, including LiveCycle Enterprise Suite 3, that are utilized more and more by healthcare professionals to ramp up and leverage staggering amounts of digital data capture.

Adobe’s Aaron Bird recently shared the company’s experience helping healthcare providers prevent fraud, waste, and abuse, using the enterprise-class suite of Adobe products.

Adobe’s current focus:

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September 22, 2012

Forecast for Digital Government: Partly Cloudy

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The adoption of cloud computing has steadily become one of the most significant enablers of innovation in recent years. From providing mobile access to remotely synchronized folders, to delivering on-demand streams of new video releases, the cloud has transformed how consumers interact with their devices in countless ways (often quietly behind the scenes).

Further blurring the line between private and public sector innovation, government agencies are increasingly turning to the cloud for similar technical advantages that translate directly into business value for their enterprises as well.

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In fact, IDC predicts that public IT cloud services will see gains at a compound annual growth rate (CAGR) of 26.4 percent—five times that of the IT industry overall between 2012 and 2016. But despite promises of significant gains in agility, scalability, and reliability, most public sector executives commit to extensively crunching the numbers on ROI and addressing security concerns (at both agency and content levels) before taking the plunge into even the most popular cloud service models, including:

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August 7, 2012

Where’s the Real Value in All That Health Data?

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As more parts of our lives “go digital”, the collection of data related to our transactions, interests, and other preferences continues to grow exponentially.

Many commercial enterprises have demonstrated that the ability to manage and even monetize such data provides a powerful competitive advantage. In fact, it’s that principle of Digital Marketing which allows for the delivery of unique personalized experiences for consumers online.  Our health data is no exception.

The health care industry has been criticized for being a laggard when it comes to tapping the wealth of information that’s often locked away in terabytes of stored data, both structured and unstructured, compounding with every insurance claim or provider interaction.  That’s changing, however, as innovative solutions that have modernized industries like travel, financial services, and others are gradually being leveraged throughout the healthcare ecosystem.
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Recently, at the Adobe-sponsored State Healthcare IT Connect Summit, I met with executives from state and federal agencies as well as leaders of private sector health organizations to explore the key role of IT in identifying trends, cutting costs, and saving lives.

Three recurring use cases for transforming this accumulating data into actionable knowledge emerged during our meetings:

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