Posts in Category "Industry events"

April 9, 2012

Adobe Government Assembly 2012

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Adobe Government Assembly (AGA) is our premier corporate event to demonstrate commitment to the US Public Sector community, announce product launches/pipeline, and highlight collaborative successes with our partners across the country in federal, state, and local markets.

This year, with speakers, panelists, and customers representing almost every segment of the US Public Sector, the 2012 AGA in Washington DC proved to be a dynamic forum for exploring trends that are clearly driving the federal government’s innovative technology agenda, including ‘cloud-first’ policies, Analytics for Measuring Agency Performance, data center consolidation initiatives, and Mobile Government.

AGA session tracks were designed around the following three pillars of relevant challenges that government agencies face day-to-day as well: engaging communities through new technologies, achieving efficiencies during a time of significant budget constraints, and the threat paradigm of data security.

For example, I spoke on a popular panel that delved into the topic of improving agency efficiencies by automating mission-critical business processes.  John Montel, a co-panelist from the US Department of the Interior, detailed how DOI recently implemented Adobe solutions to modernize ways citizens interact with his agency.

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March 26, 2012

Highlighting Adobe Solutions at HIMSS 2012

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Combining several of my favorite topics, including healthcare and technology, the 2012 HIMSS Conference and Exhibition continued its streak of record-breaking attendance with a final count of just over 37,000 like-minded attendees last month in Las Vegas.

Demonstrated even today, as the US Supreme Court begins to hear arguments on the Affordable Care Act, this past year has brought a relentless pace of change throughout the healthcare ecosystem. However, since most stakeholders agree that Health IT can save lives, improve the experience of care, and reduce costs, HIMSS provided a welcomed opportunity for stakeholders from all segments to come together, learn and share. But then they took it a step further by indulging specific interests within those broad topics.

For example, is Social your thing?  “There’s a pavilion for that.”

Interested in business trends and policy updates within the federal government? “Here’s your workshop.”

Responsible for improving clinical outcomes and cost-effectiveness?  “Check out the Intelligent Hospital Pavilion

Driving efficiency through medical device connectivity? “The Interoperability Showcase is for you.”

I could go on, but let’s just say this was one of those weeks that I particularly loved my job. It was simply MU-tiful (sorry, -inside joke for my fellow health IT geeks).

And it was especially rewarding to highlight the significant role Adobe technologies played in many of the featured products and solutions at the world’s largest Health IT conference.

 


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Healthcare agencies, payers, providers, and partners worldwide trust Adobe to securely drive customer engagement, optimize workflow efficiencies, and measure overall effectiveness.  And HIMSS is always a great place for us to demonstrate our commitment to them, and to just say thank you.

Drop us a line anytime on Twitter @AdobeGov and @AdobeCEM.

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March 19, 2012

Adobe @ SXSW 2012

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South By Southwest Interactive (SXSW) began nearly 20 years ago as an annual music festival in Austin, Texas. The event has since evolved into an incubator for all things digital, now featuring five days of compelling presentations from the brightest minds in emerging technology, exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new web technologies, video advancements and startup ideas the “interactive” community has to offer.

From hands-on training to a big-picture analysis of the future, SXSW has become the place for thousands of attendees to experience a preview of what is unfolding throughout the world of technology. In fact, Twitter and Foursquare both gained initial traction at SXSW in years past.

As public sector enterprises aggressively strive to offer citizens and inter-agency customers a digital experience that rivals that of their private sector counterparts, events like SXSW are becoming more relevant to them as well.

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We recently hosted the daylong Adobe Creative Camp onsite at SXSW 2012 to delve into a long list of trending hot topics from web-to-mobile development, to providing sneak peeks at the next generation of Adobe creative solutions.

If you were unable to join us, check out the following links for a sample of what you missed…

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March 4, 2012

Health Payers and Providers Ease into the Era of Accountable Care

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A funny thing is happening on the way to health reform; the business of healthcare in the US is gradually coming of age. Although not without its share of trials and challenges, a developing trend of comprehensive outcomes-based models are now shedding light on age-old issues like care delivery and payment structures.
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These new “shared savings” models, which in the most basic explanations are simplified as “pay for treatment quality vs. quantity,” aim to motivate providers who voluntarily differentiate themselves by shifting focus to improving patient care while reducing avoidable costs over time, and away from being solely incentivized on a fee-for-service basis. The models, including Accountable Care Organizations (ACO), Patient Centered Medical Homes (PCMH), and Programs of All-Inclusive Care for the Elderly (PACE), offer the potential for transformational change through connected health. They each subscribe to the concept that coordination of all available resources will keep the patient as healthy as possible while significantly bolstering efficiency and strengthening the physician-patient relationship

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February 1, 2012

2012 Adobe Government Assembly… coming soon

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Please join Adobe for its annual Adobe Government Assembly, February 8th, at the National Press Club.

The AGA is a forum for federal, state and local IT, acquisition and security professionals to discuss strategies and actionable tactics for meeting today’s challenges and revolutionizing tomorrow’s government operations. You’ll hear from public sector leaders and industry experts on the key issues of advancing citizen engagement, implementing innovative technologies and protecting critical information.

Keynote speakers include GSA’s David McClure, Associate Administrator of the Office of Citizen Services and Innovative Technologies, and best-selling author Peter Sims.

Click here to register.

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November 8, 2011

Showcasing Innovation @ Health 2.0 2011

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As the fifth annual Health 2.0 conference recently kicked off in San Francisco, the vibe was electric and incestuously contagious; I felt it more with every interaction there.  The event, which focuses exclusively on celebrating innovations in health IT, continued its tradition of generating more buzz and excitement than the year before.  Just as impressive, though, was the humbling sense of community and shared purpose as evidenced by the launch of Health 2.0 MatchPoint, a program dedicated to matching young innovators with established organizations. Mark Smith, President and CEO of the California Health Care Foundation, expounded on the significance of the matching concept in his spirited keynote remarks.

Form new start-ups to household names like Adobe;  from public sector agencies to publically traded corporations, the diverse “Health 2.0” entities that were represented each embodied three common elements, according to conference co-founders Matthew Holt and Indu Subaiya.

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September 6, 2011

Thoughts on FedScoop’s Lowering the Cost of Government IT Summit

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Last week I had the opportunity to hear Linda Cureton (@curetonl), NASA CIO, at FedScoop’s 3rd Annual Lowering the Cost of Government with IT Summit in Washington DC, an event at which I also spoke (see the brief video we shot below). Linda was the first speaker of the morning and her presentation really resonated with me and the way we at Adobe are trying to help agencies lower the cost of government. She grabbed my attention early on, admittedly after a tough morning at the house, with her admonition “don’t eat your young”.  She made many other great points such as: Don’t be penny-wise and pound foolish; and Measure twice, cut once. However, it was her “don’t eat your young” statement that I want to concentrate on for this post.     

Linda made the point to urge her peers to view innovation as critical for survival. I couldn’t agree more during these times of budget cuts, budget deficits, and the necessity of having to do more with less. As IT leaders, this is the time to innovate. History teaches us that we have always come out of crisis periods stronger and this will be no different.  As government IT leaders, we’ve got to change our way of thinking and Linda drove this point home for me and the audience. Innovation comes from every part of the organization, young, old or just plain-old middle aged like me. As Linda noted, we must encourage new money-saving ideas to continue to provide the services our citizens need.

There’s been much written as of late regarding the consumerization of IT, especially in regards to consolidation and virtualization of our data centers and infrastructures. As Linda noted in her presentation, the low-hanging fruit has been picked. I agree. Government agencies I speak to regularly have all standardized on commodity technologies like virtualization, storage, and networking. We’ve got to move up the stack now and focus on the application layer and how we can consumerize that and make it easier for citizens to engage with their governments on their terms (in person, on the phone, or online) and device (PC, Mac, tablet, mobile). If you’re a government IT leader and you’re looking for ways to save money, look no further. Driving citizen interactions online and off of the phone or a piece of paper will save you money. However, it does take thought and measurement.

That’s what we’re focused on at Adobe, trying to help government agencies move more and more of their interactions online. To drive that online adoption you’ve got to simplify and make that online experience engaging and intuitive. If it’s too hard to figure out online, I know what I personally do. I either skip to another site (not an option for citizens) or I hop on the phone (an expensive option for agencies). At Adobe, we help governments create rich online content with the world’s best digital editing tools. We help move this content online and streamline business processes with best of breed enterprise solutions like the Adobe Digital Enterprise Platform, which helps you leverage the current investments you’ve made in ERP and document management systems. After you’ve moved content and business processes online you need to ensure people like me aren’t abandoning your site because it’s too hard or complicated. We help ensure that doesn’t happen with our Online Marketing Suite. As Linda might say we help you measure twice and cut once, be penny wise, and also help keep your young safe and sound…

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August 2, 2011

TechAmerica Foundation CLOUD2 Event: Video with Adobe’s Barry Leffew

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Earlier this year, the TechAmerica Foundation comprised a group of thought leaders to serve on the Commission on the Leadership Opportunity in U.S. Deployment of the Cloud (CLOUD2). The Commission’s three-month mandate was to provide the Obama Administration with recommendations for how government should deploy cloud technologies and for public policies that will help drive U.S. innovation in the cloud.

On July 26, the Commission released its recommendations in a report (.pdf) on its site and at events in a few locations across the U.S., including Washington, D.C. A shorter summary of the report is also available from the TechAmerica Foundation site.

Our own Barry Leffew, VP of Public Sector, was among the 71 Commissioners who lent their expertise and participated in the process of developing the recommendations.

Barry attended the Washington, D.C. event last week and also spoke as part of a panel arranged by BMC Software, which also had representation among the Commissioners. In addition to Barry, the panel included Commissioners from BMC, Red Hat, Inc., Cisco Systems, and Harris Corp.

We caught up with Barry at the CLOUD2 event to capture his thoughts on the Commission, the recommendations and the BMC panel on which he sat. Check out the video below.

As always, we’re interested in your thoughts and continuing the conversation on CLOUD2 and otherwise. Keep in touch with us on Twitter @AdobeGov and our Facebook page.

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July 14, 2011

Customer Experience Management (CEM) for Health & Human Service agencies. What’s in it for me?!

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Obviously the answer to that question will vary greatly depending on who asks, and his stake in delivering (or experiencing) an engaging interaction.

CEM for the enterprise is typically associated with substantial benefits, like brand loyalty and competitive differentiation, but those may initially seem like non-issues for so-called entitlement programs such as Medicaid, Medicare, and others. That’s because, unlike in the competitive private sector, consumers of these programs often don’t have the benefit of choice.

Many would argue, however, that CEM offers a matrix of far-reaching benefits to any enterprise, some of which aren’t always immediately obvious. Customer communications is a perfect example. Consider the Explanation of Benefits (EOB) form that is sent to millions of Medicaid members in any given month.

Recently, at the 2011 State Health IT Connect Summit, I presented an interactive electronic version of that familiar EOB statement as part of a Health Insurance Exchange demo. By leveraging components of the new Adobe Digital Enterprise Platform (ADEP), recipients of this interactive EOB would be able to intuitively communicate back with its sender from within the document, while maintaining privacy and security of health data.

Now, consider the added convenience for diverse populations where multi-lingual content and responses may be automatically translated by backend processes as the correspondence is exchanged. Customer experience is improved even further as members may effortlessly dispute the accuracy of a claim displayed in that EOB, again from directly within the document.

For the enterprise that sent the EOB, this presents an opportunity to realize significant savings. Overcharges and potentially fraudulent claims that may have otherwise slipped through the cracks may now be identified and investigated, simply by making it easier for members to participate in the process. There are countless other examples of ways that HHS agencies may optimize efficiencies and generate measurable ROI by deploying solutions that strive first to better serve their members.

More often than not, a win-win scenario emerges for everyone as innovative executives are learning that the byproducts of optimal customer experiences include measurable impacts to the bottom line for organizations of all types, in both private and public sectors.

What are your thoughts on this trending hot topic? Let us know in comments and on Twitter @AdobeGov and @AdobeCEM.

5:35 PM Permalink
July 12, 2011

Congratulations on deploying your new Health Insurance Exchange… Does it work?

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When I press two fingers against my new digital watch after a good workout, it displays my heart rate within a few seconds. Similarly, there is a gauge in my car’s dashboard that tells me exactly how many MPGs I get on average as I drive around town.

Benchmarking is not a new concept. We all appreciate timely feedback on how we’re tracking against our goals. Then, based on that information, we can adapt our methods in order to achieve the best results.

When applied to a complex investment like Health IT, this concept provides the same value to enterprises but on a far greater scale. That may explain the excitement as we unveiled the Adobe Digital Enterprise Platform (ADEP) at the 2011 State Healthcare IT Summit recently. ADEP’s embedded tool for analytics, or the “real-time report card” as one state CIO called it, empowers enterprises to measure the effectiveness of their investment while continually optimizing the deployed solution.

As states prepare to implement Health Insurance Exchanges (HIX) throughout the US, CIOs and other executives are considering factors like customer experience when they evaluate solutions. But in order to deploy a truly effective solution, executives must consider experiences for EACH of the exchange’s stakeholders – not just the citizen applying for benefits.

For example, the HIX administrator will be responsible for identifying and resolving bottlenecks. It will be the administrator’s job to minimize abandonment rates among applicants once they begin the enrollment process online. Otherwise, the applicant would likely turn to a more costly and error prone service channel.

As the administrator leverages powerful analytics within the ADEP-based solution for HIX, her own experience is optimized. From behind the curtain, she will implement policy changes and confidently adapt content that affects her consumers’ experiences on the front end. This user-centric approach to immersive enterprise solutions can be summed up in three words: Make. Manage. Measure.

Let us know what you think in comments and on Twitter @AdobeGov and @AdobeCEM.

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