Posts in Category "State and Local Governments"

July 14, 2014

Creative Cloud in Government: Summer 2014

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AllNewCC_6.18.14

Adobe recently announced a number of major new updates across its Creative Cloud applications, including several significant new capabilities that Government agencies will find immediately beneficial:

  • Since 2007, Adobe InDesign has supported the export of ePub documents, which has become the defacto standard for digital books. In the 2014 release of InDesign CC, Government agencies can publish fixed-layout ePub 3.0 documents that preserve a pixel-perfect representation of a designer’s page geometry, support rich HTML5-based animations and interactivity, as well as video, audio and multi-language layouts (e.g. right-to-left text). Fixed-layout ePub will allow Government publishers the flexibility to distribute rich, interactive, searchable HTML-based documents without reliance on an external/cloud content hosting solution.
  • Since 2011, Adobe Muse has intrigued and delighted graphic designers who desired a simple, intuitive website creation tool that removed the burden of manually writing HTML code. Adobe Muse CC has matured into a well-integrated, full-featured member of the Creative tools family, to include mobile design, parallax scrolling, and more bleeding-edge HTML technology. In the Adobe Muse CC 2014 release, it has been completely re-architected as a native 64-bit application that can be deployed securely behind an Government firewall or on an offline computer. This will open many doors for secure agencies wanting to give their knowledge workers, administrators and designers easy, powerful and flexible communications tools.
  • Adobe Premiere Pro has become the industry standard tool for professional video editors, broadcasters and digital cinema. In its latest iteration, Adobe included exciting new capabilities for automatically Masking and Tracking moving objects inside video footage, which will save hours of manual labor for visual information analysts working in law enforcement, intelligence and forensics.
  • Creative Cloud Enterprise licensees may now deploy and manage their entitlements in several different ways; they can deploy their software anonymously using serial numbers (for offline environments), or they can now use a brand new Enterprise Dashboard to assign licenses to individuals across their teams.

As always, Adobe is hosting a Create Now 2014 World Tour, with a stop on Tues July 22, 2014 at the Ronald Reagan Building in Washington, D.C. If you are in the area, make sure to register here now to learn about all these features, and many more!

And of course – for the latest, up-to-date info on deploying Adobe CC applications on your Secure/Offline environment, look no further than the comprehensive PDF presentation and video guide for Summer 2014 below:

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October 28, 2013

Creative Cloud for Government: Winter 2014

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JERRY_SILVERMAN_BANNER

If you haven’t been following the buzz around the Adobe Creative Cloud, we recently announced our 1.4 million paid subscriber mark, with Enterprise adoption accelerating rapidly. Our customers are overwhelmingly choosing subscriptions instead of perpetual model licenses, and we’ve seen very strong adoption across Government segments.

Defense, Civilian, State and Local IT procurement specialists are looking to Adobe’s ETLA (Enterprise Term License Agreement) model to keep initial costs down, shift licensing costs into the Operations/Management budget, and realize the value of Adobe’s ongoing innovations in multiscreen design and development.

One such innovation involves a new technology called “Perspective Warp” wrapped into Photoshop CC. With this integration, digital imaging professionals can easily change the perspective of images, whether they are manipulating perspective of one image or compositing multiple images together. Here’s a video tutorial on this long-awaited breakthrough feature.

If you’re looking for Government success stories around rapid adoption of new creative technologies, be sure to register for our free Adobe Digital Government Assembly on February 6th, 2014 at The Ritz-Carlton in Pentagon City. Come hear from technology leaders, senior agency officials and industry pioneers as they discuss three core themes that will serve as the foundation for government agencies moving forward: engage, transform and drive results.

One of the technical challenges many agencies face involve the rapidity of CC updates currently shipping, and keeping desktops up-to-date. Also, in many government IT environments, end users of Adobe desktop software are constrained to a thin layer of bandwidth, and users are not administrators. Many clients are completely disconnected from external networks, and if they do have connectivity, their internet access outside the firewall will be closely monitored, constrained or proxied.

For Government IT and procurement personnel seeking a comprehensive overview of Creative Cloud offerings for Government, including technical deployment tips,  we offer this new video and its associated slides. In the video, we discuss the specific policies around deployment that IT Directors will need to address from behind their network constraints. We also address how the rolling updates to our desktop products will help support your mission of keeping your networks secure, stable and uniform, and how to deploy those updates securely and efficiently behind your firewall.

 

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September 19, 2013

Upcoming Adobe Connect State & Local Govt. Roadshows in 2014

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Hey all,

First, let me wish everyone a Happy and Healthy New Year!  The Adobe Connect roadshows for State and Local Governments was a HUGE success in 2013.  Therefore, we are continuing the effort in the new year.  We have 3 shows scheduled so far to kick off 2014.  Below are the locations and the links to register for them.

Hope to see you there!

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1. Salem, Oregon – Tuesday, Jan. 14th

2. Raleigh, NC – Tuesday, Jan. 28th
http://solutions.adobe.com/?elqPURLPage=622

3. Nashville, TN – Thursday, Jan 30th
http://solutions.adobe.com/?elqPURLPage=619

Follow Scott Biegel on Twitter https://twitter.com/BiegelTweets

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August 28, 2013

Course Correction: Adobe Connect 9.1 Seminar Scheduling Changes

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*Originally posted in the Adobe Connect Blog

By now, most of you should be aware that we launched our latest version of Adobe Connect, Connect 9.1.  First customers were upgraded to the new version on 8/17. It included some major changes to the way to schedule a seminar room.

The overwhelming feed-back we received so far from our customers is that those new changes do not work for them.  As a result, we are course correcting and are adjusting the product based on the feed-back we received.

A few weeks ago, we announced that with the 9.1 upgrade, we will be more strictly enforcing the use of Seminar Rooms in accordance with the Terms of Service and EULAs, and requiring the usage of Seminar Rooms to be scheduled in advance.

As part of the enforcement workflows, a 30 minute buffer between seminar sessions was a planned requirement. Due to customer feedback we have changed the requirement as follows:

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July 10, 2013

Adobe Connect: Emergency Response & Event Coordination

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Adobe’s online collaboration and eLearning platform, Adobe Connect, is not solely used for webinars and telework efforts.  It has also been used to help coordinate response efforts for emergency and planned events.  The Homeland Security Information Network, HSIN, has remarked on their use of Adobe Connect in support of the Boston response and Kentucky Derby in the May edition of The HSIN Advocate.  Here is a link to The HSIN Advocate and their recent use cases – http://content.govdelivery.com/bulletins/gd/USDHSIN-7d10c4.

 

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June 26, 2013

Payers Use Journey Mapping as Customers Navigate the New Healthcare Landscape

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The model for customer acquisition, conversion and retention is rapidly changing in countless ways for health insurance companies in the US; there’s no disputing that. But the real story behind that headline is that it’s about time!

Specifically, it is all about time… the time wasted when an applicant struggles to find relevant information whenever and however she chooses to research her options. It’s also about the time it takes a member to redundantly provide information to a health plan despite the fact that it already has his entire profile stored someplace. Finally it’s about the minimal time that young healthy “invincibles” typically spend with their healthcare providers annually, and the resulting limited opportunities to build relationships or establish brand loyalty among this coveted demographic.

In record time, health payers have come to realize that their members and prospective customers are not a monolithic bloc that responds well to the traditional one-size-fits-all approach for engagement.

The value is in the journey

The Affordable Care Act marks the beginning of a new chapter for healthcare payers. Rather than focusing primarily on transactions with brokers or large organizations for group health plans, the market has shifted to require direct engagement of individuals and families, making empathy and outreach more important than ever. Consumers, as a whole, are more technologically literate and expect their healthcare experiences to be personalized, intuitive and ubiquitous, like online experiences offered by most other industries today.

customer journey map

Delivering on the promise

Adobe is the global leader in digital marketing, trusted by 10 of the top 10 retailers, 10 of the top 10 automotive manufacturers, and 7 of the top 10 banks. Our solutions and services empower enterprises to engage consumers, modernize processes, and improve outcomes by more securely deploying personalized content across all media and devices, measure and optimize it over time, and achieve quantifiable business success.

In healthcare, we help our federal, state, and commercial customers to identify and educate diverse populations with unique needs and motivators; then, deploy effective marketplaces that deliver unique targeted experiences across every channel and screen to drive participation and retention. In fact, Adobe Marketing Cloud solutions are trusted to help power federal, state, and private health insurance exchanges in over 30 states.

In subsequent posts in this series, you’ll hear firsthand from some of those innovative customers and learn how our partnerships empowered them to forge confidently into the evolving healthcare landscape.  After all, for better or worse, it’s about time!

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May 29, 2013

Digital Marketing think tank explores how Canadian Government drives citizen engagement

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The key to creating a stirring conversation at an early morning meeting – aside from fuelling the participants with copious amounts of caffeinated beverages – is tabling a topic of shared interest in front of a vibrant group of professionals.

Such was the case when an impressive array of marketers and communicators from the Canadian Federal Government, Crown Corporations, and non-profits were brought together to discuss the challenges they face when attempting to engage citizens through digital marketing at a breakfast think tank held in conjunction with the 2013 Adobe Government Assembly.

With no fewer than 18 government departments represented at the table, the discussion commenced following introductions. Session moderator Mark Emond of Demand Spring kick-started the conversation by asking the group what digital marketing and the associated outreach meant to the departments in attendance.

 

An enthusiastic exchange of ideas

Very quickly, the group’s interest in the topic was evident and an enthusiastic exchange of ideas was under way. From a historical perspective, the initial mandate of government on the web was to move every print-available communication online – automatically – regardless of suitability. But, did we still need printed communication? And what of Canadians without online access to digital resources?

What was clear was that digital marketing wasn’t the end game, but a means by which the government could ensure its greatest reach and be inclusive to all its constituents, a notion tabled by Adobe VP of Brand Marketing John Travis and seconded by the group in its entirety.

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May 17, 2013

Adobe Connect powered by Bell Canada

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Bell Canada’s Private Cloud
Powers Adobe Connect

- outside of the reach of the US Patriot Act

Powered by Bell Canada Banner

I spent a few days working in the Bell Canada’s Private Cloud infrastructure, (Infrastructure as a Service from Bell Canada), setting up virtual machines, networks and firewalls. I setup the environment after meeting with some Canadian Government agencies where I quickly learned how important it would be to Adobe Connect available in the private cloud – all in Canada.

Now, the Canadian government will be able to test out this Adobe Connect deployment that is “all in Canada”. I’m pretty sure other governments around the world (and some individuals) will also be very interested in this new deployment option.

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April 25, 2013

Acrobat-Swiss Army Knife of Software

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Many times I refer to Acrobat as a Swiss Army Knife? Why? Like a Swiss Army Knife you need to have it with you always, it can help you in emergencies, and is a tool you can use daily. I use Acrobat daily in my work, even prior to joining Adobe. Many times it has been my life saver as I needed to edit a PDF file that no one could find the original document. Enter Acrobat, as my emergency rescue, I just export the PDF to Word and begin editing.

Swiss Army Knife Illustration

In state and local government, I find they use Acrobat the way we sometimes use a Swiss Army knife. We get out the knife blade or in Acrobat’s case the Create PDF blade and we forget there are other tools in Acrobat. In our post today I would like to explore some of the other uses of Acrobat or its other blades.

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February 21, 2013

Adobe Connect – eLearning Roadshow for State & Local Agencies

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“Bringing the show to all 50 states!”

You may or may not have heard the “buzz” around your state agency…maybe you just have felt the energy…maybe you just stayed at a Holiday Inn Express last night!  Either way, I want to share with you what is coming or has come to your town.

Show Map

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