Posts in Category "Web 2.0"

February 7, 2013

Lessons We Can Learn from the Big Game

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Lisa Watkins

This weekend was, of course, a huge event–so if you didn’t hear, the groundhog predicted an early spring this year!

Acrobat XI Actions panel

(No one asks the squirrels what they think of the weather…)

But there was also another big event this weekend as well that you may have watched with several billion of your closest friends. Whatever team you rooted for (and whatever you thought of the game’s outcome), it had some lessons that we can all learn from. Here are a few:

7:59 AM Permalink
November 2, 2012

Adobe Marketing Cloud drives user experience for largest US Health Care philanthropy

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The Robert Wood Johnson Foundation (RWJF) is the largest philanthropy in the United States devoted exclusively to health and health care. The Foundation works with a diverse group of organizations and individuals to identify solutions and achieve comprehensive, measurable, and timely change. For 40 years, the Foundation has been dedicated to producing, synthesizing, and distributing knowledge, new ideas, and health policy expertise that will help to improve the health and health care of all Americans.


Looking for a way to enhance its web presence through a dynamic, easily managed website, RWJF engaged the services of Velir, a full-service web design and development agency—which turned to Adobe CQ, part of the Adobe Marketing Cloud, to meet the challenges of actionable engagement.

11:48 AM Permalink
July 18, 2012

Adobe PhoneGap: An Overview

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Adobe PhoneGap (recently acquired with Nitobi) and its open source counterpart, Apache Cordova, are tools for developing cross platform mobile applications utilizing HyperText Markup Language (HTML), JavaScript (JS) and Cascading Style Sheets (CSS).

What exactly is a cross platform mobile application? A cross platform mobile application is identical to a native application except it utilizes one code base to deploy the application to multiple different platforms. Why does this matter? It matters because it allows for a significant reduction in the amount of time and effort required to develop an application by not having to write it in the native language of each platform. It also allows for the use of the widely available and more cost effective skill sets of HTML, JS, and CSS for development of applications.

Adobe PhoneGap supports the following platforms:

  • iOS
  • Android
  • BlackBerry
  • WebOS
  • Windows
  • Symbian
  • Bada

1:59 PM Permalink
April 4, 2012

What’s new in Adobe LiveCycle ES3 for Government

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Adobe LiveCycle ES3 was recently released and contains several new features that will appeal to customers in both federal and state & local government.  Full resource documentation for ES3 is available here. This post will focus on the new features that will be most interesting to government customers.

CRX – Content Repository Extreme

Adobe LiveCycle ES3 foundation now comes with a full implementation of the CRX.  A Java Content Repository (JCR) based on Apache’s Jackrabbit. (  It implements the JSR 170 and JSR 283 specifications.  This is a great solution for storage for customers who don’t want to purchase or don’t already have an enterprise content management (ECM) solution in place.

There are also operations in the LiveCycle Workbench for reading from, writing to, and managing the documents in the CRX.

Adobe LiveCycle Designer ES3

There were several updates to the Adobe LiveCycle Designer that will make the lives of form designers much easier.  The first is the ability to create and apply styles to objects in forms in much the same manner that CSS is able to style HTML elements.

The next new feature is added support for bulleted, numbered, and nested lists in text objects.  This is an update that was requested time and time again, and has now made it into the product.  The final added feature is support for the right to left languages, Arabic and Hebrew, which is very helpful to specific government agencies.

Adobe LiveCycle Rights Management ES3

Adobe LiveCycle Rights Management has been a great tool for governments to protect personally identifiable information (PII) of the citizenry as well as classified documents.

3:13 PM Permalink
March 19, 2012

Adobe @ SXSW 2012

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South By Southwest Interactive (SXSW) began nearly 20 years ago as an annual music festival in Austin, Texas. The event has since evolved into an incubator for all things digital, now featuring five days of compelling presentations from the brightest minds in emerging technology, exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new web technologies, video advancements and startup ideas the “interactive” community has to offer.

From hands-on training to a big-picture analysis of the future, SXSW has become the place for thousands of attendees to experience a preview of what is unfolding throughout the world of technology. In fact, Twitter and Foursquare both gained initial traction at SXSW in years past.

As public sector enterprises aggressively strive to offer citizens and inter-agency customers a digital experience that rivals that of their private sector counterparts, events like SXSW are becoming more relevant to them as well.


We recently hosted the daylong Adobe Creative Camp onsite at SXSW 2012 to delve into a long list of trending hot topics from web-to-mobile development, to providing sneak peeks at the next generation of Adobe creative solutions.

If you were unable to join us, check out the following links for a sample of what you missed…

4:18 AM Permalink
August 2, 2011

TechAmerica Foundation CLOUD2 Event: Video with Adobe’s Barry Leffew

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Earlier this year, the TechAmerica Foundation comprised a group of thought leaders to serve on the Commission on the Leadership Opportunity in U.S. Deployment of the Cloud (CLOUD2). The Commission’s three-month mandate was to provide the Obama Administration with recommendations for how government should deploy cloud technologies and for public policies that will help drive U.S. innovation in the cloud.

On July 26, the Commission released its recommendations in a report (.pdf) on its site and at events in a few locations across the U.S., including Washington, D.C. A shorter summary of the report is also available from the TechAmerica Foundation site.

Our own Barry Leffew, VP of Public Sector, was among the 71 Commissioners who lent their expertise and participated in the process of developing the recommendations.

Barry attended the Washington, D.C. event last week and also spoke as part of a panel arranged by BMC Software, which also had representation among the Commissioners. In addition to Barry, the panel included Commissioners from BMC, Red Hat, Inc., Cisco Systems, and Harris Corp.

We caught up with Barry at the CLOUD2 event to capture his thoughts on the Commission, the recommendations and the BMC panel on which he sat. Check out the video below.

As always, we’re interested in your thoughts and continuing the conversation on CLOUD2 and otherwise. Keep in touch with us on Twitter @AdobeGov and our Facebook page.

4:03 AM Permalink
May 9, 2011

“Experience Delivers” Tour: Introducing CEM from Adobe

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Have you ever researched a product or service at a particular website, and then bought it someplace else? Used a mobile device to compare the price of a product online while shopping in a store? Been influenced by the opinions of others in a social community when selecting a healthcare provider or learning more about ailing symptoms?

That list is just a small sample of behaviors that illustrate how customers are educating themselves beyond the information that traditional organizations are providing, and transforming the consumer lifecycle. When coupled with heightened expectations for personalized service after a commitment is established, this environment presents a unique opportunity. Leading enterprises understand the correlation between creating loyal customers and driving performance.

Conditioned by immersive digital experiences in the private sector, citizens now expect more from interactions with their government in the public sector as well. As a byproduct of powerful user-centric citizen experiences, government agencies have discovered they are also able to realize significant cost savings. For example, by making it easier for citizens to dispute inaccurate medical claims, Medicaid agencies could save millions of dollars annually by helping to reduce fraud.

Adobe’s “Experience Delivers” tour recently stopped in Washington DC where the focus was Customer Experience Management (CEM) in government (see the event video we created above, including our conversations with several of the speakers). Attendees from federal, state, and local agencies learned more about our CEM platform, and ways that it can be leveraged to build “brand” differentiation and improve citizen engagement across multiple channels.

Presenters from Adobe and our featured partners, Deloitte and SapientNitro, shared their perspectives and set the stage for CEM industry luminary speaker Bruce Temkin, Managing Partner of the Temkin Group, who articulated the measurable benefits of an effective CEM solution. Bruce further engaged the audience as he identified the following four competencies required to effectively leverage CEM in the enterprise.

1. Purposeful leadership
2. Compelling brand value
3. Employee engagement
4. Customer connectedness

Preliminary feedback from this event has been overwhelmingly positive. Other US cities in the Experience Delivers Tour include San Francisco, New York, and Chicago. European cities include London, Stockholm, Paris, Amsterdam and Brussels.

Here at Adobe, we’re passionate about CEM and very interested in your feedback and general thoughts. Is there an opportunity to improve engagement with your agency’s constituents? Let us know in comments and on Twitter @AdobeGov and @AdobeCEM.

4:00 PM Permalink
April 26, 2011

Adobe Government U.K.: New Webinar on ID and Authentication for Online Services

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Are solving the issues of effective identity and authentication pre-requisites to delivering channel shift to low cost online public services?

The future of public services is most definitely digital: confirmed last month in the Government’s new ICT strategy. Indeed, in the Age of Austerity the potential for reducing the costs of service delivery by a switch to digital is too great to miss – but unless we can securely deliver the right service to the right people we risk even greater waste through fraud and further contact.

The London Borough of Brent has been trialling a new concept – the Mydex citizen data store – along with exploring use of the Government Gateway; Enfield, meanwhile, has implemented a new corporate authentication service with help from Serco and GB Group. The panel explored the benefits and pitfalls of getting ID and authentication right.

On the panel:

  • Dane Wright, IT Strategy Manager at the London Borough of Brent
  • Lee Grafton, Serco and Enfield’s GB Group identity solution
  • Gilles Polin, Adobe’s European Head of Government Solutions
  • Helen Olsen, Managing Editor, UKauthorITy and ITU magazine

An on demand version of the Webcast is available from this link.

12:06 AM Permalink
November 8, 2010

Adobe Government Assembly 2010: Better Citizen Engagement

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The 2nd Adobe Government Assembly was held last week in Washington D.C. Over 500 attendees gathered to discuss innovative ways to engage with citizens more efficiently. The major topics of discussion centered on improving engagement on the web, across mobile devices, using the cloud, and using social media.

Blue Ribbon Panel: Rob Pinkerton, Tom Davis, Gwynne Kostin, Craig Kaucher, and Alan Cohn

Blue Ribbon Panel: Rob Pinkerton, Tom Davis, Gwynne Kostin, Craig Kaucher, and Alan Cohn

One recurring theme in both the keynote and the Blue Ribbon Panel was about the future of engagement as citizens shift how they access the Internet. In particular, this means preparing to engage constituents across multiple screens. In the opening keynote Shantanu Narayen, Adobe’s CEO, discussed technology trends that will affect Internet access in the future.

2:50 PM Permalink
November 1, 2010

The New Adobe Connect 8 and Government

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Shortly ago today, Adobe announced Adobe Connect 8, the latest version of the company’s web conferencing solution for enterprise and government. We sat down with Peter Ryce, evangelist for the product, to get his perspective on the new release and how Adobe Connect is used by government agencies.

  • 0:02 – Peter’s responsibilities and background
  • 0:40 – Adobe Connect 8: what drove development; some of the new capabilities
  • 2:20 – Adobe Connect in Government, including how agencies use it today

You can follow the Adobe Connect team on twitter @AdobeConnect and check out their blog here.

4:10 AM Permalink