Posts tagged "AEM"

September 29, 2014

Moving to AEM Forms: It’s Easier Than You Think

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Adobe is well known for our PDF forms capabilities and the LiveCycle platform that has made it possible to deliver and integrate enterprise document solutions with our customers’ back-end systems. While PDF form capabilities and LiveCycle have matured, many organizations find themselves facing new challenges, serving an increasingly mobile and Web-centric world. Consumers,  citizens, and patients expect the same engaging experience in their business transactions that they enjoy in their day-to-day e-commerce Web interactions.

 

 

1) How do you enable citizens, employees, and other stakeholders to intuitively interact and collaborate with your organization across a growing array of devices in the market today?

2) How do you personalize the digital experiences that span every channel, from forms to websites and mobile apps, then automate related backend processes?

3) How do you gather and analyze data on the effectiveness of your website and forms to identify ways to continuously optimize experiences and minimize costs?

As a market leader in Web Experience Management and Digital Marketing, Adobe provides the best tools to address these new challenges. Earlier this year, we launched Adobe Experience Manager (AEM) Forms. The AEM Forms solution leverages AEM Web Content Management capabilities, along with analytics from the Adobe Marketing Cloud, to help organizations easily develop, publish, and manage enterprise forms and documents for desktops and the mobile Web. This is especially beneficial in heavily regulated environments, such as government or healthcare, where security and workflow transparency are crucial.

We have seen an overwhelmingly positive response from customers about these new capabilities—but also a bit of confusion on how they can leverage them in their existing Adobe LiveCycle infrastructure. Do our customers have to do an expensive and time-consuming technical migration from LiveCycle to AEM Forms? Not at all; a lengthy migration isn’t required to take advantage of the new rich features in AEM Forms.

AEM Forms encompasses all of the capabilities of the LiveCycle platform and more. Existing LiveCycle customers can seamlessly upgrade their existing applications and can start developing customized forms for the Web and mobile devices. All of the powerful and mature capabilities of the LiveCycle platform are available to AEM Forms customers. So if you are excited about the possibilities of AEM Forms but worried about what it will take to get there—don’t be.

Check out the benefits of AEM Forms and contact us to learn how to upgrade today!

 

 

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May 20, 2014

The Reinvention of Healthcare Experiences

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Opportunity in Disruption

With multiple transformational shifts occurring all at once, a perfect storm is brewing that will likely change the ways most Americans access their healthcare providers, services, and even information. It is ironic, however, that navigating through many of these major changes will seem increasingly familiar as innovative healthcare enterprises start to deliver experiences that resonate uniquely with each of their newly empowered customers.

That’s partly because the business of healthcare is gradually coming of age as individuals and families are making purchasing decisions, alongside brokers and large employer groups, more than ever before. So, in order to better serve their members and patients, health payers and providers are rethinking strategies to attract and retain them for long term relationships. And the key to any successful relationship is to understand as much as possible about your partner.

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The shift is also a result of several economic factors expected to impact healthcare even more, including an increasingly competitive landscape, a heightened focus on value-based reimbursement (rather than fee-for-service), and an aging baby boomer population.

 

Step-by-step

Previously, I wrote about the benefits of customer journey mapping as healthcare organizations strive to be relevant. Each step in a customer’s journey provides a critical opportunity for providers to better understand and serve her unique needs and motivators.

Similarly, from the enterprise perspective, there are incremental steps for agile healthcare marketers to consider in order to drive results in this new market and emerge as leaders of the pack.

Here, I’ll share the “High 5” –  top trends I identified while working with healthcare leaders worldwide, in both private and public sectors, to modernize experiences that produce results:

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April 9, 2014

DCO Unified Capabilities: Collaboration without Boundaries

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legacy dco pic

DCO Innovation Environment Now Available

Defense Connect Online (DCO), powered by industry leading Adobe Connect and Adobe Experience Manager, has proven itself as an invaluable collaboration service to over one million registered users, across both classified and unclassified DoD networks, since its launch in 2007.

Now, with the availability of our DCO Innovation Environment, the possibilities are endless.

To provide the US military with the next generation of DCO services featuring even more flexibility for expanding use cases, including virtual training and telemedicine, the DCO Innovation Environment was developed. It enables users to leverage a powerful set of seamlessly integrated modules that greatly enhance the DCO experience.

Referred to as DCO ‘Unified Capabilities’ (UC), this innovative offering provides DoD personnel with immediate access to a configuration environment with solutions that redefine the “art of the possible.”

Based on the past decade of experience and user interactions, the DCO team has deployed this innovative toolset to help users worldwide conduct their missions more effectively and efficiently.  More details are available in this comprehensive whitepaper: https://connect.dcocloud.org/dcoucoverview/

New DCO UC capabilities include:

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March 10, 2014

United We Stand: Adobe & DOD enter a Joint Enterprise License Agreement (JELA) across branches

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adobeDOD

Today, Adobe and the US Department of Defense announced the award of a Joint Enterprise License Agreement (JELA), providing unparalleled access to Adobe software throughout the Army, Air Force, and Defense Information Systems Agency (DISA).

The agreement, valued at over $40.5 million, symbolizes an historic milestone for a strategic partnership that spans decades.  Moreover, it highlights groundbreaking cooperation across DOD branches and departments in order to drive overall organizational value.

By consolidating procurement and diversifying delivery options of Adobe solutions, DOD is effectively shortening implementation cycles for a wide range of mission-critical use cases that require digital content creation or data capture, processing, approvals, and dissemination from any device.

And while DOD realizes significant economies of scale as it invests in the Adobe Experience Manager (AEM) platform and Creative Cloud with this JELA, such standardization on these technologies that inherently improve productivity and workflow efficiencies shall deliver measurable operational savings as well, today and long-term.

This JELA significantly boosts Adobe’s efforts to help cost-effectively optimize countless DOD programs, from logistical support to military health. And we proudly look forward to supporting DOD and its global missions for many years to come.

For more details, see the press release.

 

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