Government Bits

Tracking how technology is transforming interaction between governments and citizens.

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The Robert Wood Johnson Foundation (RWJF) is the largest philanthropy in the United States devoted exclusively to health and health care. The Foundation works with a diverse group of organizations and individuals to identify solutions and achieve comprehensive, measurable, and timely change. For 40 years, the Foundation has been dedicated to producing, synthesizing, and distributing knowledge, new ideas, and health policy expertise that will help to improve the health and health care of all Americans.

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Looking for a way to enhance its web presence through a dynamic, easily managed website, RWJF engaged the services of Velir, a full-service web design and development agency—which turned to Adobe CQ, part of the Adobe Marketing Cloud, to meet the challenges of actionable engagement.

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As baby boomers in the US reach retirement age and Health Reform extends affordable coverage to many newly insured citizens, healthcare facilities are staying competitive by optimizing workflow efficiencies and hiring the best medical professionals.

This also places significant pressure on healthcare staffing leader CHG Healthcare Services. With a goal of engaging the best-qualified recruits and matching them with corresponding needs, the agency turned to Adobe Digital Marketing Suite to optimize its online presence and convert site traffic into business results.

“Adobe Digital Marketing Suite offered solutions that helped us look closely at our online interactions, create quality experiences, and drive conversion,” says Kyle Power, director of online marketing at CHG.