South By Southwest Interactive (SXSW) began nearly 20 years ago as an annual music festival in Austin, Texas. The event has since evolved into an incubator for all things digital, now featuring five days of compelling presentations from the brightest minds in emerging technology, exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new web technologies, video advancements and startup ideas the “interactive” community has to offer.
From hands-on training to a big-picture analysis of the future, SXSW has become the place for thousands of attendees to experience a preview of what is unfolding throughout the world of technology. In fact, Twitter and Foursquare both gained initial traction at SXSW in years past.
As public sector enterprises aggressively strive to offer citizens and inter-agency customers a digital experience that rivals that of their private sector counterparts, events like SXSW are becoming more relevant to them as well.
We recently hosted the daylong Adobe Creative Camp onsite at SXSW 2012 to delve into a long list of trending hot topics from web-to-mobile development, to providing sneak peeks at the next generation of Adobe creative solutions.
If you were unable to join us, check out the following links for a sample of what you missed…