The Robert Wood Johnson Foundation (RWJF) is the largest philanthropy in the United States devoted exclusively to health and health care. The Foundation works with a diverse group of organizations and individuals to identify solutions and achieve comprehensive, measurable, and timely change. For 40 years, the Foundation has been dedicated to producing, synthesizing, and distributing knowledge, new ideas, and health policy expertise that will help to improve the health and health care of all Americans.
Looking for a way to enhance its web presence through a dynamic, easily managed website, RWJF engaged the services of Velir, a full-service web design and development agency—which turned to Adobe CQ, part of the Adobe Marketing Cloud, to meet the challenges of actionable engagement.
New Brunswick has a reputation for being a technology leader. The Canadian province uses the Adobe Web Experience Management solution to elevate the quality of its diverse websites to provide citizens with engaging web experiences. For the government’s inventive Communications team, Adobe solutions became the cornerstone for a web revitalization project to enable technical and non-technical users across departments to quickly create and publish online content. Already, New Brunswick has adopted the more streamlined web content workflows to accelerate updating over half of its 22 department websites.
Government managers across teams and disciplines are pleased with their newfound ability to better manage and publish digital assets. To make it even easier for staff, New Brunswick is using standardized templates created with Adobe’s WEM solution to help ensure a consistent, branded feel to its website.
The Adobe solution not only quickly delivers relevant content to key audiences, but is also stable and easy to use. With enhanced citizen services, government managers anticipate they will draw more traffic and encourage visitors to spend more time on the site. To reach as vast an audience as possible, New Brunswick plans to integrate social media and mobile capabilities for improved communication with citizens.
To learn more about how New Brunswick is transforming the look and feel of its website, read the case study on the Government Technology site here.