Posts in Category "Uncategorized"

Come see our upcoming Community Help session at MAX!

Will you be attending MAX this year? If so, come check out this Community Help session!

 

Social Studies: Connecting Content and Community in the Cloud

Come see how a few simple UX design patterns can facilitate a shared, social learning experience that blurs the boundaries between inspiration and instruction, as well as between content and community. Three trends are currently sweeping digital media: Tablets are moving away from content consumption to creation, social features are increasingly pervasive, and everything is shifting to the cloud. Join us to explore how this trifecta creates exciting opportunities for designers and developers, and to examine our own promising effort at taking advantage of these trends. For more info click here.

For more information on Adobe MAX, please visit the official website.

 

We’re hiring! Updated: Req is closed

The Community Help & Learning (CHL) group works with the broader Adobe community to identify and provide Adobe learning and troubleshooting content. As we expand further into mobile, social and online communication channels, our content and community leads increasingly need ways to illuminate the customer experience.

We are the Learning Research group within Community Help & Learning (CHL), and here’s what we get to do all day in support of the CHL vision:

  • Identify and measure our success – How well do we provide the information users need, in the way they need to get it?
  • Collaborate with our content and community leads to move toward success
  • Conduct design research – Collaborate with research scientists & engineers on iterative investigation toward technical solutions
  • Decision support – Should we spend money on a solution? How could we test to find out?
  • Understand the big picture – staying abreast of search optimization, social and online communication, mobile content, online ethnographic methods and whatever else comes our way.

We’re looking for two colleagues, one a recent (or soon) graduate for a full-time internal Learning Researcher position, and one a more senior person coming in as a contractor.  Both should have background in multiple research methods (such as quant, ethnographic, user) and understand measurement in the context of social/online communication, mobile content, or maybe both!

Join our team! To view the job posting for the contractor position, please visit here or here. The full-time recent graduate position has not yet been posted. We will update with the link when it is available, but contact Jill Merlin, jmerlin@adobe.com to get started if you’re too eager to wait for the official posting.

Determining the ROI of Social Media for Online Learning Content

By now most companies have realized just how valuable social media can be, particularly when it comes to marketing. But how do you quantify the value of using social media to promote online learning content?

Dr. Natalie Petouhoff has written extensively about calculating the ROI of social media in terms of reduced support costs for businesses. Check out her great video series on this topic. In fact, she has a free ROI of Social Media webinar coming up on Aug. 25th that is being offered through CRM Xchange – can’t wait to learn more about her approach!

But what about other effects of social and online communication? Some things we are currently looking at include:

  • Sentiment (i.e., positive/negative perceptions of a product or brand);
  • Online customer satisfaction; and
  • Traffic to the online resource.

When we share links to helpful resources for our customers, are there other valuable outcomes? How should these outcomes be measured?

 

 

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New content coming soon!

We are excited to revive this blog and we will be posting new content very soon – stay tuned!