Today, Adobe launched a brand new corporate campaign to show the world how we’re delivering digital experiences with our customers. It’s a manifestation of our mission—“Changing the world through digital experiences”—unveiled last year.
The first phase of the campaign debuted today in North America with full-page print ads in The Wall Street Journal and The New York Times as well as online ads on a wide range of major news websites. The ads feature Adobe’s work with Martha Stewart Living to create a special iPad edition of the magazine using the Adobe Digital Publishing Suite.
These new ads are just the first step in a far-reaching campaign aimed at conveying Adobe’s role as the leading provider of solutions that enable companies to create, deliver and optimize digital content and applications.
The Creative Force Behind the Campaign
Many individuals and teams across Adobe have contributed to this campaign, collaborating closely with our advertising agency, Goodby Silverstein and Partners.
Kudos to Adobe’s Creative Strategy and Services, Video Studio, and Customer Reference teams for leading this campaign (Alex A, AJ J, Ann W, Eddie Y, John C, Steve G, Dan C and Jeff S, Holly L, Emily C and Mark B)!
Quoting AJ J from the Creative Strategy and Services team: “It’s not an everyday affair where you get a chance to work on such a monumental campaign that helps shape the future of a company. Our team is fortunate to have had a part in making an imprint on the future of digital.”
Inspired? Join our team and transform digital experiences: http://www.adobe.com/careers