This week, global branding consultancy Interbrand released its prestigious Best Global Brands list and once again Adobe saw its star rise as one of the world’s most respected and valuable brands. Interbrand named Adobe the #78 most valuable brand, rising two spots from our ranking a year ago and continuing our positive move up the rankings since Adobe first debuted on the list at #95 in 2009.
“It was a big deal to make the list for the first time. And it still is. Improving our position is now a real goal and one we take very seriously. We consider it a real honor to be on the Best Global Brands list,” said Ann Lewnes, senior vice president of Global Marketing, in a recent interview with Interbrand.
Interbrand bases its rankings on a number of factors including financial performance, the role a brand plays in such things as purchase decisions and talent attraction, and overall brand strength.