Game On

Emmy H. has every kid’s dream job- as head of gaming at Adobe, she gets to use her passion for games to deliver quality content in the gaming space.  We asked Emmy a few questions on how she got started and what she loves about her job.  


Life@Adobe: What sparked your interest in gaming?

Emmy H.: I’ve always loved video games even though I don’t have that much time to play them anymore.  The first console I had was the Nintendo Entertainment System, and Legends of Zelda is still one of my all-time favorite games.  My undergrad was in computer science, and I thought I would go into graphics, but  discovered in my first job that I enjoyed and was good at being a bridge between technical and business sides. So I moved into product management and marketing, which was a better fit for me.  After a career working on digital entertainment technologies at Intel and Liberate Technologies, I went back to business school at the UCLA Anderson School of Management. I joined Macromedia and worked on Flash Player and AIR for several years.  Last year, I had the opportunity to take on a new role running the gaming group, and it’s a really great opportunity to work in an area that I have a personal interest in.

L@A: What do you do in your role?

EH: Gaming is a relatively new team that’s part of the Digital Media business unit, which also includes our Video and Digital Publishing solutions.  I manage a small team focused on identifying opportunities to build products and services to help gaming customers create, publish, promote and monetize their content. And of course, I get to play games at work.

L@A: Where is Adobe’s focus in terms of gaming?

EH: People might wonder what Adobe has to do with gaming, but if you consider technologies like Director and Shockwave, and Flash Professional and Flash Player – you can see games are a part of our history. Flash technologies enabled a lot of innovation on the web over the past decade, including gaming. Today the majority of Facebook games, including Farmville 2, Angry Birds Friends and SongPop, are played through Flash Player.  On mobile, developers are using Flash technologies to bring their creativity to as many markets and devices as possible. One of my product managers was on a bus recently and sent me a picture looking over the shoulder of someone playing Super Hexagon, a Flash based game, on the iPhone.  Every day you walk around and see people engaged in the content that Adobe makes possible.

Looking forward, we’re focused on how we can bring Adobe’s technologies and services in digital media and digital marketing to customers in the gaming space.

L@A: What drew you in to Adobe?

EH: I joined Macromedia and came to Adobe through the acquisition, and one thing that was great about that merger was that the two companies were a good match in terms of cultural values.  For me, one of the reasons I continue to be excited to work here is that every year my role has continued to grow and challenge me.  Also, the people here are interesting, incredibly creative, and extremely bright.  I really value the intellectual challenge and excitement of working with the people and teams we have here.  I think this is a really exciting time to be at Adobe, because the world is changing quickly with all these new devices, and we’re in the driver’s seat for helping our customers with the transformation that’s happening in the market.

L@A: What’s your favorite part of going to work each day?

EH: It’s always been the people and engaging with people on a personal and professional level.  I work with an amazing team that is passionate about what they do. Everyone here is focused on solving problems, there’s lots of collaboration and brainstorming and a focus on changing the way people deliver great experiences and interact with technology.

L@A: What advice would you give to students or anyone for that matter who’s interested in working in gaming?

EH: It’s about getting an understanding of the market and opportunities and your strengths and interests to help you find the right role, whether that’s gaming or any other industry.  Really being intentional about your career is important – knowing what you’re good at and what you want, and then truly going for it.  Putting yourself in a position to go after those roles where your strengths and interests are, even if it’s not immediately obvious that you  meet the requirements on paper. 

Latest news: On December 3, 2012, we’ve added Game Developer Tools to the Adobe Creative Cloud. If you have great ideas for cool games, Adobe now offers the key building blocks that you need to build and deliver amazing games on the web, mobile and desktop. Check it out.