Adobe measures billions of transactions a day for our customers through the Adobe Marketing Cloud. If content is digital, it’s measurable.
Think about the last time you read a friend’s comment on Facebook about a purchase he made, which in turn triggered you to click on the product’s URL in his post and before you knew it, you completed the purchase transaction in your online shopping cart. Sound familiar?
That’s the power of digital marketing. Every click or swipe you made told a story of a real action. Your color preference, the type of product you looked at (jeans, boots, jackets), your demographics, etc. And this is where Adobe’s Marketing Cloud comes to play. Our solutions ensure that businesses deliver a personalized experienced based on your actions. We help marketers turn data into insight and action.
Learn more about the power of digital marketing in this short video.
Adobe Marketing Cloud Blog