How often do Interns get the opportunity to work abroad during their internship period? Very few. Manuela B, an Adobe Intern from Germany, was one of the lucky ones. She spent three months at Adobe’s headquarters in San Jose with the North America Channel Marketing team.
Manuela is an intern from the Dual Studies program in Germany, a program that combines the theoretical aspects of University study with hands-on professional work opportunities over a period of three years. She began her internship with Adobe’s European Channel Sales organisation. During this period, Manuela was exposed to various departments in marketing and sales. In October last year, she was given the opportunity to spend some time in the United States (U.S.). She was given the task of initiating and executing Social Media strategy for the North America Channel Partner team, in cooperation with Adobe’s Worldwide Corporate Communications team.
Manuela still speaks with so much excitement about her experience. “It was eye-opening to see how Adobe deals with social media on a global scale,” she said. “I was lucky to have witnessed social media in action during one of the busiest times at Adobe as we were launching the Creative Cloud. I felt that my internship in the U.S. was so much more meaningful because I had already spent three months with the Channel team in Europe. That initial experience helped me to quickly understand all the nuances of the Channel Partner ecosystem and I was able to contribute effectively.”
Manuela also mentioned that one of the best perks of her internship in San Jose was to personally get to know colleagues who she only spoke with from afar, and to learn from those she admired. The highlight of her experience, though, was meeting Ann Lewnes, Adobe’s Chief Marketing Officer. “I had the chance to speak with her, which was really exciting for me,” Manuela said.
Besides her work experience, Manuela travelled around the U.S. as much as possible. Her adventures brought her to Hawaii, Yosemite National Park and San Francisco.
Manuela is now back at Adobe Germany and will be returning to University in June where she will complete her degree in International Business. She graduates at the end of September this year.