Digital Marketing Takes Over Europe

Adobe at DMEXCO 2013

Adobe at DMEXCO 2013

This year’s Digital Marketing Exposition and Conference (DMEXCO) was a truly record breaking event for DMEXCO and for Adobe. More than 26,000 marketing professionals, 720 exhibitors, 450 speakers, and over 330 hours of conference and seminar program made it the largest Digital Marketing event in Europe (some say even worldwide).

The Adobe booth was buzzing with representatives from many impressive brands such as Opel, Barclays Bank, Citroen, Deutsche Telekom, Merck, Philips, and Bosch wanting to discuss ways to leverage the most advanced digital marketing solutions, particularly the 6 solutions within our Marketing Cloud. Top of mind for all these companies was how they could effectively increase engagement with customers.

Adobe panel discussion on Social ROI

Adobe panel discussion on Social ROI

The Adobe film crew was also busy capturing interviews and footage from the event. Check out the various videos we have covering topics from Integrated Multi-Channel Campaign Management to Development in Tag Management, and Social ROI.

A special shout out to everyone who made DMEXCO a success. The collaboration was amazing across business units, functions, regions, and our partner ecosystem. Looking forward to DMEXCO 2014!

Learn more about the Adobe Marketing Cloud and career opportunities in digital marketing and big data.