Building Adobe’s Employer Brand through Responsive Website Engagement

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Adobe Life Blog Overview

A strong employer brand is important for attracting the best talent and building a positive impression of your company as a chosen place to work. To do so, Adobe developed their Adobe Life blog to showcase the Adobe career experience and lifestyle. The blog is a responsive global website used to communicate news, views and tips regarding career opportunities and engage potential employees giving them a behind-the-scenes view of what it’s like to work at Adobe from the perspective of current employees. The meaningful stories Adobe has featured also serves as a morale booster for their own employees.

Responsive Design Site with Easy Navigation

The responsive website customizes the layout of content and media according to the device used to view it. It provides easy and intuitive navigation, an engaging layout, and enhanced Search Engine Optimization capabilities. It’s also equipped with an easy “quick job search” capability right from the blog, enabling users to easily find potential job opportunities from around the world effortlessly without having to jump to Adobe’s career site.

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Rich Content

Engaging global content accompanied with a variety of media assets including photos, videos and infographics are refreshed weekly. The content truly represents the culture and life at Adobe, allowing readers to hear directly from employees. Examples of content include articles with Q&A interviews, videos showcasing innovation and opportunities, photos that reveal the fun and inspiring culture at Adobe, plus a lot more.
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Hub

The Adobe Life blog is also a hub that connects readers to other Adobe career-related online properties such as the Adobe career site, the Adobe Life Pinterest page, regional Twitter handles, YouTube channel and the annual Adobe Life Magazine publication (scroll right to the bottom of the page to experience real-time navigation to the various career-related properties mentioned).
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Impact

The success of the Adobe Life blog has been proven by a 68 percent year-over-year growth in visits. Human resources professional and blogger Ashley Lauren Perez also wrote an article about the Adobe Life blog stating, “Even a person who was happy and secure in their job might be lured by the Adobe Life page.”

Visit the Adobe Life blog here to experience it for yourself.

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