Every one of us personifies a brand i.e. the values and perceptions associated with us as individuals. Just like how we automatically think of safety and Volvo; the perfect cup of coffee anywhere in the world and Starbucks; or sportsmanship with Nike, we carry our personal brands on our shoulders. It’s our reputation. It’s what we are known for. Last week, we spent some time discussing the importance of creating a personal brand with John Travis, VP of Brand Marketing, who lives and breathes brand on a daily basis, and … Read more >

I’m sure this questions brings back “fond” childhood memories. I recall wanting to be a veterinarian, a teacher, and at one point a hair stylist—far from what I’m doing today. Truth be told, I do ask myself that question from time to time but from a different perspective. I think about the best ways to keep abreast of the latest developments in my field; how I can contribute to my profession and be a thought leader; and what are the right moves to push me further along in my career … Read more >