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Tag Archives: Digital Marketing
Digital Marketing Evangelist and Rock Star
Matt Langie is a man with many interests. His title states senior director of product marketing for Digital Marketing, but education and music play a big part in his life, also. Matt spoke to Life at Adobe about his career, his role at Adobe and the company’s digital marketing efforts. He also discussed career advice—some received, some shared—and even why he wouldn’t have made a good rock star. Read on! Life@Adobe: Tell us about your career before coming to Adobe and what drew you here. Matt: I joined the U.S. … Read more
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Every click tells a story
Adobe measures billions of transactions a day for our customers through the Adobe Marketing Cloud. If content is digital, it’s measurable. Think about the last time you read a friend’s comment on Facebook about a purchase he made, which in turn triggered you to click on the product’s URL in his post and before you knew it, you completed the purchase transaction in your online shopping cart. Sound familiar? That’s the power of digital marketing. Every click or swipe you made told a story of a real action. Your color … Read more
Why Big Data Is a Big Deal
Here in Silicon Valley and in many technology hubs across the globe, it’s the buzzword du jour: “big data.” If you consult Wikipedia, you’ll see that it describes big data as “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools.” We know what you’re thinking: What exactly does that have to do with Adobe? And the answer might surprise you. In fact, at Adobe, big data is a really, really big deal. It’s integral to the company’s future, to … Read more
Debunking Marketing Myths
Today, we launched the Adobe Marketing Cloud “Metrics Not Myths” campaign. This campaign aims to counter common statements hurled at Marketers like “Marketing is BS,” “Social media is worthless,” and “Targeting customers ticks them off.” Through the Adobe Marketing Cloud, marketers are harnessing technology and data to promote their brands in new and creative ways, reach more customers, and examine the impact of their campaigns in real time. Check out our BS Detector video: Learn more about the impact of Adobe’s Marketing Cloud: * Understand the Marketing Cloud and how … Read more
Career Perspectives: From Client to Consultant to Consulting Manager
James H. has been on both sides of the table—as a client and as a consultant and now a consulting manager—giving him unique insight into how to create a well-rounded career. James’ passion for web analytics and optimization began when he worked in advertising and marketing at Sears.com. While working there, he had the opportunity to interact closely with Omniture Consulting and Engineering Services as a client between 2004 and 2006. Shortly thereafter, James was brought on board by Omniture Consulting, and when it was acquired by Adobe in 2009, … Read more
Watch Adobe Summit 2012 Day One Keynote Live – Wed, 3/21 at 9am MT
The Digital Marketing Summit, Adobe’s signature event for digital marketers and advertisers, kicks off tomorrow in Salt Lake City, Utah. Don’t worry if you can’t be there in person. You can still experience some of the excitement through the live stream of our Day One Keynote. Join Adobe executives Brad Rencher, Shantanu Narayen, and Kevin Lynch, plus special guests as they discuss ways to create a more personalized digital experience. The Power of the Digital Self Through the vast amount of 1’s and 0’s emerges the digital self: the phenomenon … Read more
