Adobe MAX 2013 is winding down and I’m already feeling nostalgic. We’ve been working on this event for 18 months and we never could have imagined the final product. In December, the decision was made to turn Adobe MAX into THE Creativity Conference for our Creative Cloud community and we are thrilled to have been a part of all the excitement.
Our attendees this year took a chance on us and what has essentially become a brand new conference. You brought an energy and passion and creative spirit that really makes our jobs worth getting up for in the morning. I’m leaving this event inspired by you and ready to start planning the next MAX event.
MAX leads from left to right – Carmela Robertson and Sandy Balzer. Getting ready to recharge for the next MAX event!
We want to say thank you to the best events team we’ve ever worked with. But mostof all we want to thank MAX attendees for taking part in the very first Adobe MAX Creativity Conference.
Day two was chock full of inspiration. Our day two keynote was all about highlighting stories from creative pros with inspirational stories — many about them breaking the creativity mold. Everything from breaking the brief with Paula Scher to embracing limitations from Paul Hansen to the making-of-details from innovative creatives – Erik Johansson and Rob Legato. Watch the keynote below.
Before we closed out the day, we also hosted our Sneak Peek session, where we showcased early looks at some technologies (e.g., features/products) we’re exploring, with special guests Rainn Wilson, actor and co-creator of SoulPancake, and actress/comedian Mary Lynn Rajskub, co-hosting the evening with Ben Forta. Get the full scope of Day Two happenings from Creative Layer.
We had some amazing technology sneaks last night at MAX. Here are three of them. Remember - these projects represent explorations, not product announcements. There is no guarantee that these features will make it into future Adobe products.
The visual editor sneak peek makes separating desired audio from background noise easy with audio layers: http://adobe.ly/143YQ7e #AdobeMAX
PLAYING WITH LIGHTING
Sylvain Paris plays with lighting in images and videos in a sneak peek from our #MAXSneaks event. Watch it here: http://adobe.ly/143IPhF #AdobeMAX
Watch this sneak peek where #Photoshop lets you adjust the perspective of parts of your photo: http://adobe.ly/11SQo9b #AdobeMAX
Adobe MAX 2013 is officially in full gear! We kicked off day one with our keynote session, “A Creative Evolution” and announced a lot of exciting news, including updates to many of our Creative Cloud apps! If you missed the keynote, watch the playback available here until tomorrow morning’s day two keynote at 10 a.m. PT. Grab more details on our Creative Layer blog.
Be sure to follow @AdobeMAX and join in on the conversation on Twitter and Instagram using #AdobeMAX.
We’re counting down the minutes until our Adobe MAXday one keynote kick-off on Monday, May 6 at 9:30 a.m. PT. Join our CEO Shantanu Narayen, SVP and GM of Digital Media David Wadhwani, and a collection of visionaries across digital photography, illustration, video, web design, and more as we unveil brand new creative workflows and capabilities. It’ll be packed with lots of exciting news and announcements!
Consider this your insiders’ guide to getting your hands on more MAX swag and learn about activities you won’t want to miss.
Creative Fingerprint Survey – Participate in our survey as we start to map out where folks fit into the universe of creative pros. Head over to the social area within Community Central.
PERKS: Get your hands on a ‘golden ticket’ that you can redeem to customize your own Creative Motto t-shirt. Tweet or Instagram your own tee using #AdobeMAX and you’ll automatically be entered into our sweepstakes for one of 4 custom JAMBOXes.
MAXMe – Join our MAXme game. Scan as many QR codes as you can (point values associated vary). QR codes are scattered around the LACC and on key Adobe staff like our Evangelists. Download the app from the iTunes or GooglePlay stores. Info on how it works here and below.
1) You can only scan each Maxme code 1 time.
2) You can only play each bonus level once.
3) Keep your MAXme updated.
HINT: Stop by the Red Bull Collective Art experience, scan the QR code there and create your own entry. It’ll be a worthwhile, high-point-value stop.
If you are looking for a low key place to gather and learn about what your peers are doing, this is it. The community lead sent me this schedule for the Show and Tell Theater that is forming where people can share some cool projects they are working on in a lounge setting on the Adobe MAX Community Pavilion floor. The Show and Tell Theater is located within Community Central. The talks are 20 minutes each.
DATE AND TIME
Monday, May 6
Web PA – Demos
Community Social – CUSH
Cross-platform Gaming with Away3D
Improve your golf swing with an iPad and Creative Cloud
HTML5 Games for kids
Tuesday, May 7
Responsive Inspector extension for the Google Chrome (beta)
For everyone attending hands on labs or BYOD labs at MAX – I just got a great tip from the content team! To avoid delays getting started on site, use the same Adobe ID that you used to registered for MAX to activate your Creative Cloud membership, and activate your membership ASAP.
If you don’t have your activation code, check in at the registration desk and they can pull it up for you.
Even if you are not attending labs at MAX, be sure to activate your membership before the code expires at midnight PST, June 30, 2013.
Don’t miss Inspirational in the Adobe MAX Community Pavilion. From fully customized multi-touch solutions, to holograms, and projection domes, this team of digital architects builds interactive experiences that change how people communicate. Their latest technology, interactive multi-touch display, allows you to project images onto the air screen where they can be seen, touched, and smelled with unparalleled realism.
Be sure to visit Inspirational in their new booth location where they will be demonstrating a new invention – Displair. Displair projects a computer image on a thin flow of air infused with microscopic water particles. Using highly tuned software and gesture technology, a user can navigate the screen simply by touching the air. The air droplets are so small, that fingers stay dry. Displair is now available in the US for high-end consumers, interactive and digital agencies, event organizers, healthcare professionals, hotels, clubs, restaurants, cinemas, theaters and out-of-home digital advertisers.