Archive for April, 2013

Download MAXme Game, win prizes #AdobeMAX

MAXme Logo 1

Are you looking for the limited-edition Black Keys MAX Bash poster? How about a ticket for MAX 2014? Play MAXme: Scan QR codes, collect points and win cool prizes.

Download the MAXme app in the iOS App Store and Google Play.

Then log in with your Adobe ID (the same ID you used to register for MAX), and start scanning the dozens of QR codes scattered around the MAX venues to unlock the mini games. Keep an eye out for the Creative Cloud Evangelists since they have specials QR codes you can scan! Our @AdobeMAX account will also send clues with the location of special QR codes. Here are our rules below:

1) You can only scan each Maxme code 1 time.
2) You can only play each bonus level once.
3) Keep your MAXme updated.

Coat and Luggage Check during #AdobeMAX

Coat and Luggage Check

Los Angeles Convention Center, outside West Hall B
Saturday, May 4, 8:00 am – 9:30 pm
Sunday, May 5, 8:00 am – 9:30 pm
Monday, May 6, 7:00 am – 10:30 pm
Tuesday, May 7, 7:00 am – 8:00 pm
Wednesday, May 8, 7:30 am – 6:30 pm

Airline Check-in

Los Angeles Convention Center, outside West Hall B
Tuesday, May 7 and Wednesday, May 8, 8:00 am – 6:30 pm

Cost: $10.00 per passenger Available to all attendees departing on domestic flights from Los Angeles International (LAX) on AirTran, Alaska, American, Continental, Delta, Horizon, JetBlue, United, and US Airways.

Check your baggage and receive your boarding pass right at the Los Angeles Convention Center. All passengers are subject to additional baggage fees as designated by the individual airlines.

First Aid Hours

Los Angeles Convention Center, across from Petree C
Friday, May 3, 8:00 am – 6:30 pm
Saturday, May 4 and Sunday, May 5, 7:45 am – 9:30 pm
Monday, May 6, 6:45 am – 8:30 pm
Tuesday, May 7, 6:45 am – 6:30 p.m. (Move to L.A. LIVE area, 6:30 pm – 11:15 pm)
Wednesday, May 8, 7:00 am – 6:30 pm

Lost and Found

For lost and found items, check with the registration services desk.

Table Talks during lunch #AdobeMAX

 Grab your lunch and settle down at one of these hosted Table Talks for some interesting topic discussions. These 60-minute informal discussions are open to all MAX attendees. Seating is limited. Look for the red linen tablecloths.

Hosted by: BlackBerry, EIZO, Intel and SoDA


Monday, May 6, 12:30 pm – 1:30 pm. Community Pavilion lunch area (red linen tables)

Table 1: Develop Cross-Platform HTML5 Apps with Intel Tools Sponsor: Intel Speaker: Stewart Christie

Table 2: Inside SoDA—A Conversation with SoDA’s Executive Director Sponsor: SoDA Speaker: Chris Buettner

Table 3: Accelerate Your Creativity Sponsor: Intel Speakers: Michael Abel and Wesley Shimanek


Tuesday, May 7, 12:30 pm – 1:30 pm. Community Pavilion lunch area (red linen tables)

Table 1: Fundamentals of BlackBerry 10 APIs for HTML5 & Adobe AIR Developers Sponsor: BlackBerry Speakers: Bryan Tafel and Edgar Parada

Table 2: Curing Your Monitor Headaches Sponsor: EIZO Speaker: Joey Sanchez

Shuttle Bus Schedule for #AdobeMAX

Complimentary shuttle bus transportation is provided between The L.A. Hotel Downtown, Westin Bonaventure, Sheraton Los Angeles Downtown, Los Angeles Athletic Club, The Standard, and the Omni at California Plaza and the Los Angeles Convention Center from Sunday May 5 through Wednesday May 8.

Sunday, May 5
6:30 am – 9:30 am 15 minute intervals
9:30 am – 2:30 pm 30 minute intervals
2:30 pm – 5:30 pm 15 minute intervals

Monday, May 6

6:30 am – 10:00 am 15 minute intervals
10:00 am – 4:30 pm 30 minute intervals
4:30 pm – 7:30 pm 15 minute intervals
7:30 pm – 9:00 pm 30 minute intervals

Tuesday, May 7
7:00 am – 10:00 am 15 minute intervals
10:00 am – 4:30 pm 30 minute intervals
4:30 pm – 6:30 pm 15 minute intervals

MAX Bash, Tuesday May 7
6:30 pm – 11:30 pm 15 minute intervals
* All shuttles operate to and from LACC.

Wednesday, May 8
7:00 am – 10:30 am 15 minute intervals
10:30 am – 3:30 pm 30 minute intervals
3:30 pm – 6:30 pm 15 minute intervals

CDW – Gold Sponsor at Adobe MAX

We’re pleased to announce that CDW is a Gold sponsor of Adobe MAX.  We encourage you to visit the CDW booth for daily raffle prizes and to learn more about the Adobe Creative Cloud for teams.  CDW will have Adobe Product Specialists onsite throughout the event to answer any questions about licensing, product features & functionality, and help customers understand the most cost effective way to purchase Adobe software based on their business needs.

Please click on the link below to learn how CDW can help you!


Red Bull Collective Art Exhibit at MAX

Red bull

As we posted earlier this month, Red Bull will be presenting the artwork from the Red Bull Collective Art project at Adobe MAX. The collective artwork in its entirety will be continuously streamed on the large screens at the Red Bull Collective Art Exhibit. In addition, Red Bull and Adobe have selected a few sequences that will be printed and presented in the exhibit gallery.

It is truly amazing to see the project cross country borders and unite artists to create something great. Adobe and Red Bull want to say thank you and congratulations to the artists whose work has been chosen for display:

Ned France Madeleine Allcock UK
Willian Cotô Brazil Raquel Segal Brazil
Non-Format Norway Kristof Versluys Belgium
Jonas Lerach Germany Ivan Encinas Santos Spain
André Portugal Christian Castro Portaro Mexico
Antonio Garcia Ferrando Spain Murtaza Saeed Pakistan
Samiha Fozi Pakistan Maria Arestova
Felix Pirvan Romania Dimitrios  NIKOLAOU Greece
Ustuff Headquarters Spain J’Me Penc USA
Joanna Mida Poland Citelova Sweden
Terui Masakuni Japan YoonGi Kim South Korea
Hugo Andrade Portugal Hisashi Tenmyouya Japan
Tube Japan TYMOTE Japan
SuperBlast Germany Vasava Spain
Lysenko Ukraine Žiga Blazinšek Slovenia
J. Krimmel Germany Victor Okopni Brazil
Alexander Lory Germany Hernando Torres Colombia
Luis Favas Portugal Amanda Conduto Portugal
Maria K Estonia Dsg Jeremy France
Magda Łupińska Poland Miguel Portugal
Dindinger France  

Our 2013 Adobe MAX Insiders

Introducing… our MAX Insiders!  This year for Adobe MAX we’ve selected six creative pros to serve as our digital correspondents to share their personal experiences and thoughts on keynotes, sessions, and they’ll even get behind-the-scenes for some exclusive events!

Check out all six of our MAX Insiders below, and be sure to look for them at MAX and follow them on their social channels as they share their Adobe MAX experiences!


Kelly Beall
Kelly Beall began the blog Design Crush in 2007 as a love letter to the design community and hasn’t looked back since! Her work has been featured in the Huffington Post, Herman Miller, and Etsy among other publications and she has had the honor of working with such brands as Electrolux, Traditional Home, and Nissan. Kelly also works as a graphic designer and creative consultant when she’s not chasing her two dogs and two cats around her Oklahoma City home.


Andy Sowards
Andy Sowards is a professional Web Designer, Developer, Programmer, Family man, and All around advocate of all things Science & Tech. He loves building anything and everything on the web (and in real life, he’s sort of a DIY geek). He is the founder of and – oh and he tweets a lot @andysowards.


Jason Zavaleta
Jason Zavaleta is an award winning San Francisco Bay Area native filmmaker. Since discovering his passion for directing at the age of eight from public service announcements for the United Nations, to online commercials for a leading cosmetics company, and from music videos to feature foreign documentaries, there’s no genre that Zavaleta won’t explore. Jason graduated from San Francisco State University with a B.A. in Cinema. While a sophomore at SFSU, Jason founded the Epsilon Chapter of the revived National Professional Cinema Fraternity, Delta Kappa Alpha (est. at the University of Southern California, 1936). He’s currently in development on numerous feature films in both the United States and Italy. Zavaleta’s two most recent narrative shorts (In the Forest of Darkness and The Proceedings) will be part of the Shorts Film Corner at the 2013 Cannes Film Festival. He hopes to continue to explore the infinite possibilities of cinema and share them with the world to experience, discuss, and enjoy!

J_CavanJan Cavan
Jan Cavan is a Designer and Illustrator based in Los Angeles. Her work has been featured in various online publications, books and magazines worldwide. She currently designs at NationBuilder and runs a design blog dedicated to offering tutorials and resources to the design community.


J_GoldbergJeremy Goldberg
Jeremy Goldberg is a forward thinking graphic designer from Scottsdale, Arizona with a focus in design, web, UI/UX, and brand identity. A professional freelance designer since 2006, Jeremy also serves as a member on two advisory boards at Adobe. Jeremy is also the Co-founder of two new tech startups, Whistl and Répresent. Visit Jeremy’s website at


R_ConnollyRyan Connolly
Ryan Connolly is a writer, director, and online personality. After graduating film school Ryan went right to work establishing his production company Triune Films. Since then he has released two successful short films and has worked with companies such as Kessler Crane, Dell, Ford, T-Mobile and EA games. He is also partnered with Revision3 to create and host shows like Film Riot and Film State.

If you can’t make it to Adobe MAX this year, be sure to watch our keynote live stream on May 6, 2013 and May 7, 2013.  You’ll hear from a collection of Adobe visionaries as we unveil brand new creative workflows, capabilities, plus a lot more.


Rainn Wilson hosting the MAX Sneak Peeks!


He’s back!  We’re excited to let MAX attendees know that the very entertaining Rainn Wilson will be hosting our MAX Sneak Peeks event at Adobe MAX 2013 again – and this time he’s bringing a friend: Mary Lyn Rajskub.

Quite possibly the most anticipated evening of the event, the Sneaks provide a unique opportunity to see inside Adobe development labs as product teams show off new technologies that may (or may not) make into future products and services. Adobe’s own Ben Forta will be joining the celebrity hosts for an evening of innovation and laughs.

Be sure to join us at Nokia Theatre, Tuesday evening, May 7th – MAX badge required, so register now.

The Black Keys – MAX 2013 Poster



You probably are already aware that multiple-Grammy winning band The Black Keys will be playing live at our MAX Bash.  To commemorate the occasion, artist Brian Yap has designed a special poster. If you’re going to be at MAX, you can win a copy. Read all about it on our Creative Layer blog.

Adobe welcomes platinum sponsor Sony Corporation


We’re pleased to announce that Sony Corporation is the Adobe MAX platinum sponsor. Be sure to visit Sony on the Community Pavilion floor and try out the latest Adobe software on VAIO® Duo 11 and VAIO® Tap 20.
VAIO® Duo 11 is a light weighted hybrid Ultrabook that comes with a very unique digitizer stylus. 
With Sony’s latest and unique technologies embedded, this will change your work & play style; write, draw, design, sketch and doodle wherever you want!
VAIO® Tap 20 is a big screen tabletop PC that you can adjust to the best angle when you are drawing, sketching and being creative as if you are using a real canvas.It also lays completely flat (we call it “lay-flat style”) and supports up to 10 multi touch so, you can interact and collaborate with several people to complete the artwork.