Author Archive: Sandy Balzer

The secret is out

This is the fourth year I’ve managed marketing programs for Adobe MAX, our second year as the Creativity Conference, my first year as the overall MAX lead, and most exciting – the first year we may actually have to put a cap on registration.  Clearly, the secret is out. We’ve never seen sessions fill up this quickly, and we’re happily working hard to ensure we can repeat popular presentations as well as add new sessions, labs, and creativity workshops.  As we move into August, look out for more announcements around MAX speakers, the MAX Bash and the headliner band.  We’re throwing a great event in October and hope you can be there.

Our Early-Bird offer of US$1295 for a full conference pass will expire on July 31st so it’s an ideal time to register for MAX.

If you need help convincing your manager you need to be there, check out our reasons to attend.  We’ll even help you out with a letter explaining how being a part of the MAX experience will benefit your entire organization.

Looking forward to seeing you in October!



Since I started writing this 20 minutes ago, SEVEN more people have registered!

Leading demographic of registered attendees is graphic designers, followed closely by a growing number of art/creative directors, and many web, video, photography pros – as wells as creative folks that are re-defining the creative role across a wide range of organizations.  It’s shaping up to be an eclectic, energizing crowd and I can’t wait!

Loyalist promotion – extended!

We’ve heard from some of last year’s attendees that they are just now learning that registration is open! So we’re extending our Loyalist promotion for those that have attended a MAX conference before – but only for two more weeks!  Take advantage of this promotion exclusively for previous MAX attendees:

If you have attended MAX in the past (any MAX, ever) you get the best price possible for a full conference pass – US$895.  Register using code LYT14.

NOTE: This offer now expires June 30!

And don’t worry if you haven’t attended MAX before, registering early still has benefits. If you are new to MAX, you can still take advantage of the Early Bird price for a full conference pass US$1295. Just register before July 31, no code needed.


Can’t wait to see you on site!

Reserve your spot now

Our session scheduler is live today – and this is your first chance to reserve a spot in the most popular sessions at Adobe MAX 2014.  Take a look at the sessions we’re offering this year, comb through the session catalog, and make sure you register and book your sessions before they start selling out.

Keep in mind that the earlier you register for MAX, the better your price will be.

  • For those of you that have attended MAX in the past (any MAX, ever) you get the best price possible for a full conference pass – US$895.  Register using code LYT14. NOTE: This offer expires June 15!
  • If you are new to MAX, you can still take advantage of the Early Bird price for a full conference pass US$1295. Just register using before July 31, no code needed.

MAX 2014 is shaping up to be an amazing experience – come join us!

Come back to MAX and we’ll reward your loyalty.


It’s that time again when we welcome back our previous MAX attendees with the best price possible to attend the conference.  All the sessions, networking and inspiration for just $US895!

If you have ever attended an Adobe MAX event before, you are now eligible to attend for US$600 off the regular registration fee of US$1495.

USE CODE LYT14 during registration.

See you at MAX!

Sandy Balzer
Adobe MAX Lead



Legal stuff:

*This US$600 discount offer is valid for previous MAX attendees who register for Adobe MAX by June 15, 2014 and requires a promotion code; enter code LYT14  when prompted during the MAX online registration process. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on June 15, 2014. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.

Put it on your calendar: Adobe MAX 2014 – Oct 4-8


MAX Keynote Opening

MAX keynote opening sequence

MAX keynote opening sequence

One of the best parts of working on the MAX program is watching our keynote general sessions come together.  This year, the introduction to the first keynote on Monday, May 6, was particularly beautiful.  As most of you know, four different artists created their own interpretation of the Adobe MAX identity.  (You can read more about it here).

With four amazing concepts to work with, our keynote producer Nicole Williams worked with Pix Productions to build out an amazing opening sequence.  Says Jeremy Nichols of Pix Productions, “40 projectors, 150 rigging points, one spectacular crew, and a stellar client made this a reality”. View it here.

See more behind the scenes images and video on the Pix Productions Facebook page.

Thank you from the MAX event team

Adobe MAX 2013 is winding down and I’m already feeling nostalgic. We’ve been working on this event for 18 months and we never could have imagined the final product. In December, the decision was made to turn Adobe MAX into THE Creativity Conference for our Creative Cloud community and we are thrilled to have been a part of all the excitement.

Our attendees this year took a chance on us and what has essentially become a brand new conference.  You brought an energy and passion and creative spirit that really makes our jobs worth getting up for in the morning.  I’m leaving this event inspired by you and ready to start planning the next MAX event.

MAX leads from left to right - Carmela Robertson and Sandy Balzer.  Getting ready to recharge for the next MAX event!

MAX leads from left to right – Carmela Robertson and Sandy Balzer. Getting ready to recharge for the next MAX event!

We want to say thank you to the best events team we’ve ever worked with.  But mostof all we want to thank MAX attendees for taking part in the very first Adobe MAX Creativity Conference.







Sneak Peeks – amazing technology before it’s fully baked

We had some amazing technology sneaks last night at MAX.  Here are three of them.   Remember -  these projects represent explorations, not product announcements.  There is no guarantee that these features will make it into future Adobe products.


The visual editor sneak peek makes separating desired audio from background noise easy with audio layers: #AdobeMAX


Sylvain Paris plays with lighting in images and videos in a sneak peek from our #MAXSneaks event. Watch it here: #AdobeMAX


Watch this sneak peek where #Photoshop lets you adjust the perspective of parts of your photo: #AdobeMAX

Behance artists featured during MAX keynotes

The keynote this morning featured amazing work from these much appreciated Behance artists.
Thank you!

Community Central Show and Tell Theater

If you are looking for a low key place to gather and learn about what your peers are doing, this is it.  The community lead sent me this schedule for the Show and Tell Theater that is forming where people can share some cool projects they are working on in a lounge setting on the Adobe MAX Community Pavilion floor.  The Show and Tell Theater is located within Community Central.  The talks are 20 minutes each.


Monday, May 6
12:00 PM Web PA – Demos Divya Manian
12:40 PM Community Social – CUSH Ron Hagy
1:00 PM ConfiGAP Chris Griffith
1:20 PM Cross-platform Gaming with Away3D Rob Bateman
1:40 PM Edge Animate Sarah Hunt
2:40 PM Phonegap Brian Leroux
3:00 PM OPEN
6:00 PM Education Claire Erwin
6:20 PM Improve your golf swing with an iPad and Creative Cloud Rob Rusher
6:40 PM HTML5 Games for kids Kevin Schmidt
7:00 PM OPEN
7:20 PM OPEN
7:40 PM OPEN
Tuesday, May 7
12:00 PM Responsive Inspector extension for the Google Chrome (beta) Piotr Walczyszyn
12:20 PM Test The Web Forward Rebecca Hauck
12:40 PM Rebecca Hauck
1:00 PM Education Claire Erwin
1:20 PM OPEN
1:40 PM Edge Reflow Jacob Surber
2:40 PM Cool Stuff with ActionScript Jun Heider
Wednesday, May 8
10:20 AM Brackets/Edge Code Adam Lehman
10:40 AM Edge Inspect Bruce Bowman
12:00 PM Touch apps and Creative Cloud Workflow Kevin Stolmeyer
12:20 PM OPEN
12:40 PM Education Claire Erwin
1:00 PM TopCoat Brian Leroux
2:40 PM Edge Code, PhoneGap Build, and lots of Absinthe! Joseph Labrecque