Author Archive: Sandy Balzer

MAX lab participants…. activate your Creative Cloud membership.

For everyone attending hands on labs or BYOD labs at MAX – I just got a great tip from the content team! To avoid delays getting started on site, use the same Adobe ID that you used to registered for MAX to activate your Creative Cloud membership, and activate your membership ASAP.

If you don’t have your activation code, check in at the registration desk and they can pull it up for you.

Even if you are not attending labs at MAX, be sure to activate your membership before the code expires at midnight PST, June 30, 2013.




Inspirational has a new booth space – #306 in Community Pavilion

Don’t miss Inspirational in the Adobe MAX Community Pavilion. From fully customized multi-touch solutions, to holograms, and projection domes, this team of digital architects builds interactive experiences that change how people communicate. Their latest technology, interactive multi-touch display, allows you to project images onto the air screen where they can be seen, touched, and smelled with unparalleled realism.

Inspirational MapBe sure to visit Inspirational in their new booth location where they will be demonstrating a new invention – Displair.  Displair projects a computer image on a thin flow of air infused with microscopic water particles.  Using highly tuned software and gesture technology, a user can navigate the screen simply by touching the air.  The air droplets are so small, that fingers stay dry.  Displair is now available in the US for high-end consumers, interactive and digital agencies, event organizers, healthcare professionals, hotels, clubs, restaurants, cinemas, theaters and out-of-home digital advertisers.


Adobe MAX – Conversation, News, and Help on Twitter

MAX_TwitterGet up-to-date news, conference details, and help, plus join in on the conversation at Adobe MAX this year… all on Twitter!

Follow @AdobeMAX for conference details, up-to-date news, and highlights throughout the entire conference.

During MAX, our team will be answering your questions and joining in on the conversation with you. For any conference questions, assistance or issues use #MAXHelp and to join in on the conversation use #AdobeMAX on Twitter, Instagram and Vine!

Head to Twitter now and tell us what you’re looking forward to most at Adobe MAX this year!

DPS Agency Spotlight at MAX

Just announced! We have a new Digital Publishing Suite session at Adobe MAX 2013 that highlights the creative work being performed by agencies.  This is your chance to learn about DPS from the experts – people who have pushed the boundaries of DPS and built a wide variety of apps for their clients. Join us on Monday, May 6th at 2pm for the DPS Agency Spotlight to learn how creative agencies are using DPS for customer engagement, sales, storytelling, and more.


Each representative will give a quick presentation on how they use Digital Publishing Suite to expand their clients’ mobile portfolios and more effectively reach stakeholders. They will display work performed for Tomb Raider, Notre Dame, UCLA, Heifer International, Stratford Festival, the Marines, and more.



Digital Publishing Suite Agency Spotlight

Monday, May 6, 2013


Join creative agencies as they share examples of their most innovative mobile apps built with Digital Publishing Suite technology. From ‘tomb raiding’ to fundraising, see how creative leaders build a wide variety of apps to reach and connect with diverse audiences.



Joe Zeff, President, Joe Zeff Design
Alex Berger, Group Director, Technology at The Designory
Debbie Bates-Schrott, President, Bates Creative
Ellie DeSilva, Studio Director, TBWA\Chiat\Day
Nicholas Brendan, Digital Designer, TBWA\Chiat\Day
Jason Porath, Vice President of Digital Publishing, Storycode
Katherine Topaz, Creative Director, Storycode
Jake Hamann, President & CEO, OneFire, Inc.


Download MAXme Game, win prizes #AdobeMAX

MAXme Logo 1

Are you looking for the limited-edition Black Keys MAX Bash poster? How about a ticket for MAX 2014? Play MAXme: Scan QR codes, collect points and win cool prizes.

Download the MAXme app in the iOS App Store and Google Play.

Then log in with your Adobe ID (the same ID you used to register for MAX), and start scanning the dozens of QR codes scattered around the MAX venues to unlock the mini games. Keep an eye out for the Creative Cloud Evangelists since they have specials QR codes you can scan! Our @AdobeMAX account will also send clues with the location of special QR codes. Here are our rules below:

1) You can only scan each Maxme code 1 time.
2) You can only play each bonus level once.
3) Keep your MAXme updated.

Coat and Luggage Check during #AdobeMAX

Coat and Luggage Check

Los Angeles Convention Center, outside West Hall B
Saturday, May 4, 8:00 am – 9:30 pm
Sunday, May 5, 8:00 am – 9:30 pm
Monday, May 6, 7:00 am – 10:30 pm
Tuesday, May 7, 7:00 am – 8:00 pm
Wednesday, May 8, 7:30 am – 6:30 pm

Airline Check-in

Los Angeles Convention Center, outside West Hall B
Tuesday, May 7 and Wednesday, May 8, 8:00 am – 6:30 pm

Cost: $10.00 per passenger Available to all attendees departing on domestic flights from Los Angeles International (LAX) on AirTran, Alaska, American, Continental, Delta, Horizon, JetBlue, United, and US Airways.

Check your baggage and receive your boarding pass right at the Los Angeles Convention Center. All passengers are subject to additional baggage fees as designated by the individual airlines.

First Aid Hours

Los Angeles Convention Center, across from Petree C
Friday, May 3, 8:00 am – 6:30 pm
Saturday, May 4 and Sunday, May 5, 7:45 am – 9:30 pm
Monday, May 6, 6:45 am – 8:30 pm
Tuesday, May 7, 6:45 am – 6:30 p.m. (Move to L.A. LIVE area, 6:30 pm – 11:15 pm)
Wednesday, May 8, 7:00 am – 6:30 pm

Lost and Found

For lost and found items, check with the registration services desk.

Table Talks during lunch #AdobeMAX

 Grab your lunch and settle down at one of these hosted Table Talks for some interesting topic discussions. These 60-minute informal discussions are open to all MAX attendees. Seating is limited. Look for the red linen tablecloths.

Hosted by: BlackBerry, EIZO, Intel and SoDA


Monday, May 6, 12:30 pm – 1:30 pm. Community Pavilion lunch area (red linen tables)

Table 1: Develop Cross-Platform HTML5 Apps with Intel Tools Sponsor: Intel Speaker: Stewart Christie

Table 2: Inside SoDA—A Conversation with SoDA’s Executive Director Sponsor: SoDA Speaker: Chris Buettner

Table 3: Accelerate Your Creativity Sponsor: Intel Speakers: Michael Abel and Wesley Shimanek


Tuesday, May 7, 12:30 pm – 1:30 pm. Community Pavilion lunch area (red linen tables)

Table 1: Fundamentals of BlackBerry 10 APIs for HTML5 & Adobe AIR Developers Sponsor: BlackBerry Speakers: Bryan Tafel and Edgar Parada

Table 2: Curing Your Monitor Headaches Sponsor: EIZO Speaker: Joey Sanchez

Shuttle Bus Schedule for #AdobeMAX

Complimentary shuttle bus transportation is provided between The L.A. Hotel Downtown, Westin Bonaventure, Sheraton Los Angeles Downtown, Los Angeles Athletic Club, The Standard, and the Omni at California Plaza and the Los Angeles Convention Center from Sunday May 5 through Wednesday May 8.

Sunday, May 5
6:30 am – 9:30 am 15 minute intervals
9:30 am – 2:30 pm 30 minute intervals
2:30 pm – 5:30 pm 15 minute intervals

Monday, May 6

6:30 am – 10:00 am 15 minute intervals
10:00 am – 4:30 pm 30 minute intervals
4:30 pm – 7:30 pm 15 minute intervals
7:30 pm – 9:00 pm 30 minute intervals

Tuesday, May 7
7:00 am – 10:00 am 15 minute intervals
10:00 am – 4:30 pm 30 minute intervals
4:30 pm – 6:30 pm 15 minute intervals

MAX Bash, Tuesday May 7
6:30 pm – 11:30 pm 15 minute intervals
* All shuttles operate to and from LACC.

Wednesday, May 8
7:00 am – 10:30 am 15 minute intervals
10:30 am – 3:30 pm 30 minute intervals
3:30 pm – 6:30 pm 15 minute intervals

CDW – Gold Sponsor at Adobe MAX

We’re pleased to announce that CDW is a Gold sponsor of Adobe MAX.  We encourage you to visit the CDW booth for daily raffle prizes and to learn more about the Adobe Creative Cloud for teams.  CDW will have Adobe Product Specialists onsite throughout the event to answer any questions about licensing, product features & functionality, and help customers understand the most cost effective way to purchase Adobe software based on their business needs.

Please click on the link below to learn how CDW can help you!


Red Bull Collective Art Exhibit at MAX

Red bull

As we posted earlier this month, Red Bull will be presenting the artwork from the Red Bull Collective Art project at Adobe MAX. The collective artwork in its entirety will be continuously streamed on the large screens at the Red Bull Collective Art Exhibit. In addition, Red Bull and Adobe have selected a few sequences that will be printed and presented in the exhibit gallery.

It is truly amazing to see the project cross country borders and unite artists to create something great. Adobe and Red Bull want to say thank you and congratulations to the artists whose work has been chosen for display:

Ned France Madeleine Allcock UK
Willian Cotô Brazil Raquel Segal Brazil
Non-Format Norway Kristof Versluys Belgium
Jonas Lerach Germany Ivan Encinas Santos Spain
André Portugal Christian Castro Portaro Mexico
Antonio Garcia Ferrando Spain Murtaza Saeed Pakistan
Samiha Fozi Pakistan Maria Arestova
Felix Pirvan Romania Dimitrios  NIKOLAOU Greece
Ustuff Headquarters Spain J’Me Penc USA
Joanna Mida Poland Citelova Sweden
Terui Masakuni Japan YoonGi Kim South Korea
Hugo Andrade Portugal Hisashi Tenmyouya Japan
Tube Japan TYMOTE Japan
SuperBlast Germany Vasava Spain
Lysenko Ukraine Žiga Blazinšek Slovenia
J. Krimmel Germany Victor Okopni Brazil
Alexander Lory Germany Hernando Torres Colombia
Luis Favas Portugal Amanda Conduto Portugal
Maria K Estonia Dsg Jeremy France
Magda Łupińska Poland Miguel Portugal
Dindinger France