Author Archive: Sandy Balzer

The Crowd-Sourced Sentence with Kiel Johnson

In the spirit of letting you know about amazing sessions before they sell out, here’s a another “don’t miss” session with artist Kiel Johnson:

Back away from the keyboard, grab an X-Acto knife, and help us take DIY analog paper and 3D typography to unexplored places. Roll up your sleeves and publicly express your love of fonts and typography by contributing to a collaborative sculpture. Join Los Angeles-based artist Kiel Johnson in his Lab, where you’ll design a letter in the alphabet, and then build it with paper, cardboard, and hot glue. Next, in the MAX pavilion, collaborate with MAX attendees to construct a sentence — the sentence will reveal itself as the letters form words. Whether you invent a new typeface and change the world or just get burned with a little hot glue, we’ll have all made an artwork together.

Check it out: https://www.youtube.com/watch?v=glF3kYK2ecs

To schedule the session, visit the MAX Session Scheduler

Participate in twitter chat with artist Aaron Draplin

Founder of Draplin Design Co., Aaron Draplin, will be speaking at Adobe MAX 2013 next month and he’s going to be participating in a twitter chat with us (and you!) on Monday. Check it out!

Watch our video interview and join our Twitter Chat on 4/15 at 10AM PT .

How has Adobe MAX transformed?

An announcement to press went out this morning about the Adobe MAX transformation and it has a lot of great information about new offerings through the MAX conference.  Check it out here.

MAX sessions filling up fast

Adobe MAX 2013 is shaping up to be unlike any MAX ever before and we’re thrilled.  One thing that hasn’t changed, is the trend for sessions, labs and preconference sessions and labs to fill up a month before the conference. Be sure to schedule all your sessions before you get on site.  One popular preconference session is all about the New Adobe Exchange for Developers.   Check it out and register before it fills up.

 

Adobe Exchange@MAX: Discover the Future for Creative Product Extensibility and the Opportunities of New Adobe Exchange

Sunday, May 5, 1pm-5pm – Bundle price: $1295
The Adobe Exchange Bundle can only be purchased as a bundle pass which includes the half day preconference session, plus a full MAX conference pass. For pass details and to register, click here.

Developer track

Discover the Future for Creative Product Extensibility and the Opportunities of the New Adobe Exchange for Developers.

In this preconference session, we’ll focus on the Creative Suite extensibility roadmap. You’ll learn about the developer tools available and how they will evolve, the different extensible layers in the applications, and opportunities open to you as a developer with the Adobe Exchange, Adobe’s new marketplace. Get ahead of the game and find out where Adobe is heading with the technologies powering its creative products in terms of extensibility. Whether you’re an existing C++ plug-in, ActionScript, ExtendScript, or Web developer, you’ll benefit from a sneak peek into the future Creative Suite technologies that will align with Adobe Exchange. This session is a must for anyone interested in developing against Adobe’s award-winning Creative Suite products. Don’t delay — register now.

Producer track

Discover the Future and Opportunities of the New Adobe Exchange and Creative Product Extensibility

Get ahead of the game and find out where Adobe is heading with the technologies powering its creative products in terms of extensibility. This session will focus on Adobe’s new marketplace, Adobe Exchange. Get tips and tricks on how to create, list, sell, and privately share your products, and hear how Adobe Exchange is continuing to evolve to meet the needs of Creative Suite and Creative Cloud users and producers. This preconference session is ideally suited to designers, developers, and other creative producers — anyone who wants to create products and content. More details will follow soon! Space is limited, so we recommend you register now.

 

New Adobe Digital Publishing Session

Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing session at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:

 

Engaging Your Customers and Employees with Mobile Apps

Day/Time: Tuesday, 8:30 AM – 511A

Session ID: S7824

Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)

Description:

  • Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
  • View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
  • Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.

Adobe MAX Speaker Challenge Sweepstakes

Everyone likes a good challenge, right? Even our Adobe MAX speaker evangelists Terry White and Kevin Hoyt are up for a little friendly competition in the spirit of Adobe MAX this year!

Today we’re kicking off our Adobe MAX Speaker Challenge on Twitter, and we’re giving you the opportunity to win a full conference pass to Adobe MAX and VIP seating to our MAX Bash.

You want in? Here’s the scoop! At Adobe MAX this year, if you could only choose one of these two sessions to attend, which would it be: Terry White’s session, Creating an Engaging Web Design with Adobe Muse o r Kevin Hoyt’s session, Animating the Web with HTML?

To cast your vote, head to Twitter and let us know using either #TerryandMuse (to vote for Terry White’s session) or #KevinandWeb (to vote for Kevin Hoyt’s session). Everyone that takes part in the voting will be entered into a drawing for a chance to win a full conference pass to Adobe MAX 2013 (which includes a complimentary annual subscription of Adobe Creative Cloud), and VIP seating at our

for blog1

MAX Bash. See our full MAX Speaker Challenge Sweepstakes official rules.

For more information on our Adobe MAX conference and to register today, visit MAX.Ado

be.com. Be sure to use promo code MXSM13 to get a $300 discount.

 

 

Digital Publishing Suite Training at MAX

This year, we are offering a full day training that allows InDesign users a chance to dive deep into the Adobe Digital Publishing Suite workflow. Not only will you learn step-by-step instructions on building an interactive digital publication without using code, but you will also learn about the process of uploading content to the app marketplace.

Select this preconference offering when you register  – and register soon to secure your spot.

Adobe Digital Publishing Suite Training
Sunday, May 5 9:00 am – 5:00 pm – US$595

Learn how to use Adobe® Digital Publishing Suite to design mobile documents and build single-folio viewer and multi-folio viewer apps to deliver innovative reading experiences, dynamic content, and high-impact advertising on leading tablet devices. Get consumers more deeply engaged with your content and your brand. You’ll also learn how to create multi-folio apps with entitlements and subscriptions, Apple iTunes and Newsstand subscriptions, and custom viewer app navigation for iPad and Android™ tablets.

Digital Publishing Suite is a complete solution that lets individual designers, magazine and newspaper publishers, retailers, ad agencies, and major media and brand organizations create, distribute, monetize, and optimize cutting-edge interactive content and publications for tablets. Efficiently bring your tablet content to market. Smooth integration with Adobe Creative Suite® and tight control over the complete app creation and publishing process empower you to deliver engaging tablet documents that meet even the most intensive deadlines.

OBJECTIVES

At the conclusion of this course you’ll be able to:

  • Design and lay out mobile documents
  • Specify mobile device digital page orientations
  • Specify the safe area of design for mobile device documents
  • Describe how interactive overlays float above the digital page
  • Create hyperlinks to articles within the folio, as well as online resources and email addresses
  • Create multistate objects and specify mobile device controls and functions for viewer interaction
  • Create folios and articles and incorporate articles into folios
  • Manage articles in both the Folio Builder Panel within Adobe InDesign® and via the Digital Publishing Suite Dashboard
  • Preview folios and articles via the Adobe Content Viewer
  • Know what credentials, files, icons, splash screens, and subscription and entitlement resources are needed to publish a viewer app

Loyalist offer is ending soon…

Quick reminder for those of you that have attended MAX before:

Your opportunity to register for the lowest price possible is rapidly coming to an end… last day to register for loyalist pricing is this Thursday, January 31st.

If you have ever attended an Adobe MAX, you are now eligible to attend for US$600 off the regular registration fee of US$1495.  That means you can attend Adobe MAX 2013 for just $US895.  But Thursday is your last day to use this code, so take advantage while you can: LED100.

See you at MAX!

Sandy Balzer

Adobe MAX Communications

 

Legal stuff:

*This US$600 discount offer is valid for previous MAX attendees who register for Adobe MAX by January 31, 2013 and requires a promotion code; enter code LED100 when prompted during the MAX online registration process. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on January 31, 2013. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.
**Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply. Individuals who purchase an Adobe MAX 2013 full conference pass will receive a Creative Cloud promotion code via email within 7–10 business days of completing registration. This code will allow complimentary access for one year beginning on the date of redemption and can be added to an existing membership. The code will expire if not redeemed by 11:59pm (PDT) on June 30, 2013. This code is not transferable.

Register early for best price, best session selection…

If you haven’t been to Adobe MAX before, you might not be aware that our sessions sell out and the price of the conference goes up the closer we get to the event.  So if you are thinking about attending, it’s well worth registering now at the Early Bird price of US$1295*. What does that include?

Three days onsite in LA with lots of inspiration, networking, and hands-on training.  And this year every full conference registered attendee receives a complimentary annual Adobe® Creative Cloud™ membership.** By registering before February 28, 2013, you save US$200…

And we do expect lots of new faces this year as we continue to build out lots more content in areas like Design and Creativity, Digital Publishing, Video and Gaming, and Web. Check out the tracks and sessions area of the MAX website for more information.

And bookmark this blog for more MAX announcements!

Sandy

Sandy Balzer – MAX Communications

 

Legal stuff:

*This US$200 discount offer is valid for MAX attendees who register for Adobe MAX by February 28, 2013. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on January February 28, 2013. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.
**Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply. Individuals who purchase an Adobe MAX 2013 full conference pass will receive a Creative Cloud promotion code via email within 7–10 business days of completing registration. This code will allow complimentary access for one year beginning on the date of redemption and can be added to an existing membership. The code will expire if not redeemed by 11:59pm (PDT) on June 30, 2013. This code is not transferrable.

Previous attendees – loyalist price

Registration for MAX is now open, and we already have people signing up.  As usual, the earlier you sign up, the better your price AND you get first dibs on session selection.  MAX sessions do sell out every year.

Something to remember, the following statement is true even for previous attendees that purchase a full conference pass at US$895.*

Adobe MAX now includes a complimentary annual
Adobe® Creative Cloud™ membership.
**

You will get: Three days of fresh inspiration, connection, and hands-on training AND a complimentary annual membership to Adobe® Creative Cloud™ all for US$895.  Once you register online for the event, within about 7 days, you’ll get your activation code for the Creative Cloud via email from the MAX team.

So loyalists, register by January 31 and use promotion code LYT100*.

See you at MAX!

Sandy

Sandy Balzer -  MAX Communications

 

Legal stuff:

*This US$600 discount offer is valid for previous MAX attendees who register for Adobe MAX by January 31, 2013 and requires a promotion code; enter code LED100 when prompted during the MAX online registration process. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on January 31, 2013. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.
**Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply. Individuals who purchase an Adobe MAX 2013 full conference pass will receive a Creative Cloud promotion code via email within 7–10 business days of completing registration. This code will allow complimentary access for one year beginning on the date of redemption and can be added to an existing membership. The code will expire if not redeemed by 11:59pm (PDT) on June 30, 2013. This code is not transferable.