Author Archive: sblazer

Adobe MAX Speaker Challenge Sweepstakes

Everyone likes a good challenge, right? Even our Adobe MAX speaker evangelists Terry White and Kevin Hoyt are up for a little friendly competition in the spirit of Adobe MAX this year!

Today we’re kicking off our Adobe MAX Speaker Challenge on Twitter, and we’re giving you the opportunity to win a full conference pass to Adobe MAX and VIP seating to our MAX Bash.

You want in? Here’s the scoop! At Adobe MAX this year, if you could only choose one of these two sessions to attend, which would it be: Terry White’s session, Creating an Engaging Web Design with Adobe Muse o r Kevin Hoyt’s session, Animating the Web with HTML?

To cast your vote, head to Twitter and let us know using either #TerryandMuse (to vote for Terry White’s session) or #KevinandWeb (to vote for Kevin Hoyt’s session). Everyone that takes part in the voting will be entered into a drawing for a chance to win a full conference pass to Adobe MAX 2013 (which includes a complimentary annual subscription of Adobe Creative Cloud), and VIP seating at our

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MAX Bash. See our full MAX Speaker Challenge Sweepstakes official rules.

For more information on our Adobe MAX conference and to register today, visit MAX.Ado

be.com. Be sure to use promo code MXSM13 to get a $300 discount.

 

 

Digital Publishing Suite Training at MAX

This year, we are offering a full day training that allows InDesign users a chance to dive deep into the Adobe Digital Publishing Suite workflow. Not only will you learn step-by-step instructions on building an interactive digital publication without using code, but you will also learn about the process of uploading content to the app marketplace.

Select this preconference offering when you register  – and register soon to secure your spot.

Adobe Digital Publishing Suite Training
Sunday, May 5 9:00 am – 5:00 pm – US$595

Learn how to use Adobe® Digital Publishing Suite to design mobile documents and build single-folio viewer and multi-folio viewer apps to deliver innovative reading experiences, dynamic content, and high-impact advertising on leading tablet devices. Get consumers more deeply engaged with your content and your brand. You’ll also learn how to create multi-folio apps with entitlements and subscriptions, Apple iTunes and Newsstand subscriptions, and custom viewer app navigation for iPad and Android™ tablets.

Digital Publishing Suite is a complete solution that lets individual designers, magazine and newspaper publishers, retailers, ad agencies, and major media and brand organizations create, distribute, monetize, and optimize cutting-edge interactive content and publications for tablets. Efficiently bring your tablet content to market. Smooth integration with Adobe Creative Suite® and tight control over the complete app creation and publishing process empower you to deliver engaging tablet documents that meet even the most intensive deadlines.

OBJECTIVES

At the conclusion of this course you’ll be able to:

  • Design and lay out mobile documents
  • Specify mobile device digital page orientations
  • Specify the safe area of design for mobile device documents
  • Describe how interactive overlays float above the digital page
  • Create hyperlinks to articles within the folio, as well as online resources and email addresses
  • Create multistate objects and specify mobile device controls and functions for viewer interaction
  • Create folios and articles and incorporate articles into folios
  • Manage articles in both the Folio Builder Panel within Adobe InDesign® and via the Digital Publishing Suite Dashboard
  • Preview folios and articles via the Adobe Content Viewer
  • Know what credentials, files, icons, splash screens, and subscription and entitlement resources are needed to publish a viewer app

Loyalist offer is ending soon…

Quick reminder for those of you that have attended MAX before:

Your opportunity to register for the lowest price possible is rapidly coming to an end… last day to register for loyalist pricing is this Thursday, January 31st.

If you have ever attended an Adobe MAX, you are now eligible to attend for US$600 off the regular registration fee of US$1495.  That means you can attend Adobe MAX 2013 for just $US895.  But Thursday is your last day to use this code, so take advantage while you can: LED100.

See you at MAX!

Sandy Balzer

Adobe MAX Communications

 

Legal stuff:

*This US$600 discount offer is valid for previous MAX attendees who register for Adobe MAX by January 31, 2013 and requires a promotion code; enter code LED100 when prompted during the MAX online registration process. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on January 31, 2013. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.
**Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply. Individuals who purchase an Adobe MAX 2013 full conference pass will receive a Creative Cloud promotion code via email within 7–10 business days of completing registration. This code will allow complimentary access for one year beginning on the date of redemption and can be added to an existing membership. The code will expire if not redeemed by 11:59pm (PDT) on June 30, 2013. This code is not transferable.

Register early for best price, best session selection…

If you haven’t been to Adobe MAX before, you might not be aware that our sessions sell out and the price of the conference goes up the closer we get to the event.  So if you are thinking about attending, it’s well worth registering now at the Early Bird price of US$1295*. What does that include?

Three days onsite in LA with lots of inspiration, networking, and hands-on training.  And this year every full conference registered attendee receives a complimentary annual Adobe® Creative Cloud™ membership.** By registering before February 28, 2013, you save US$200…

And we do expect lots of new faces this year as we continue to build out lots more content in areas like Design and Creativity, Digital Publishing, Video and Gaming, and Web. Check out the tracks and sessions area of the MAX website for more information.

And bookmark this blog for more MAX announcements!

Sandy

Sandy Balzer – MAX Communications

 

Legal stuff:

*This US$200 discount offer is valid for MAX attendees who register for Adobe MAX by February 28, 2013. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on January February 28, 2013. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.
**Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply. Individuals who purchase an Adobe MAX 2013 full conference pass will receive a Creative Cloud promotion code via email within 7–10 business days of completing registration. This code will allow complimentary access for one year beginning on the date of redemption and can be added to an existing membership. The code will expire if not redeemed by 11:59pm (PDT) on June 30, 2013. This code is not transferrable.

Previous attendees – loyalist price

Registration for MAX is now open, and we already have people signing up.  As usual, the earlier you sign up, the better your price AND you get first dibs on session selection.  MAX sessions do sell out every year.

Something to remember, the following statement is true even for previous attendees that purchase a full conference pass at US$895.*

Adobe MAX now includes a complimentary annual
Adobe® Creative Cloud™ membership.
**

You will get: Three days of fresh inspiration, connection, and hands-on training AND a complimentary annual membership to Adobe® Creative Cloud™ all for US$895.  Once you register online for the event, within about 7 days, you’ll get your activation code for the Creative Cloud via email from the MAX team.

So loyalists, register by January 31 and use promotion code LYT100*.

See you at MAX!

Sandy

Sandy Balzer -  MAX Communications

 

Legal stuff:

*This US$600 discount offer is valid for previous MAX attendees who register for Adobe MAX by January 31, 2013 and requires a promotion code; enter code LED100 when prompted during the MAX online registration process. This discount may be applied to the regular full conference pass registration price of US$1,495 only. It cannot be applied to pass bundles such as Russell Brown@MAX. This offer expires at 11:59pm (PST) on January 31, 2013. This offer cannot be combined with any other offer, including but not limited to the government, education, and nonprofit discounts. This offer is void where prohibited.
**Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply. Individuals who purchase an Adobe MAX 2013 full conference pass will receive a Creative Cloud promotion code via email within 7–10 business days of completing registration. This code will allow complimentary access for one year beginning on the date of redemption and can be added to an existing membership. The code will expire if not redeemed by 11:59pm (PDT) on June 30, 2013. This code is not transferable.

 

MAX registration includes Adobe Creative Cloud

Yes.  You read that correctly.  This year, no surprises, no waiting, a full conference pass to Adobe MAX includes a complimentary annual membership to Adobe Creative Cloud. So once you register either a bundle pass or a full conference pass, the MAX team will send you an email within ~7 days with an activation code to begin exploring the cloud.  You are going to hit the ground running at Adobe MAX 2013!

Sandy

Sandy Balzer - MAX Communications

(Here’s the necessary legal stuff)

**Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply. Individuals who purchase an Adobe MAX 2013 full conference pass will receive a Creative Cloud promotion code via email within 7–10 business days of completing registration. This code will allow complimentary access for one year beginning on the date of redemption and can be added to an existing membership. The code will expire if not redeemed by 11:59pm (PDT) on June 30, 2013. This code is not transferrable.

Attend Create Now Live

The holidays have officially begun for me.  It’s a big week for Adobe and I really hope you join us for the celebrations…

We’re kicking off with the Create Now Live online event held tomorrow, December 11. Definitely register now – the team is going to share what’s coming next in Adobe® Creative Cloud.  Without getting into too much detail, I can tell you that they’ll be talking about  Adobe Photoshop® (with some feature sneak peeks), discussing how print designers can take their design skills from print to online and mobile, and sharing how teams can work better together in Creative Cloud.  There’s also going to be some amazing guest speakers:

  • Kelby Media Group CEO Scott Kelby shows off hidden gems in Photoshop CS6.
  • Iconic design agency Karlssonwilker talks about taking its unique design sensibility to the web.
  • Go behind the scenes of “A Liars Autobiography: The Untrue Story of Monty Python’s Graham Chapman” with Animation Producer Justin Weyers.

 

Don’t miss it, it’s a free online event and a great way to get up to speed on Creative Cloud and all the innovation surrounding it.  Should be pretty inspirational too.

So that’s my first Adobe holiday celebration.  But of course the one that’s closest to my heart is a bunch of announcements around Adobe MAX 2013 that will be coming tomorrow….

Here’s a hint: Adobe MAX is now The Creativity Conference.
More to come tomorrow…

Sandy

Sandy Balzer, MAX Communications

MAX Moves to Spring

 A note from Kevin Lynch, Adobe CTO 

 

One of my favorite things to do at Adobe is work on MAX, our annual designer and developer conference. It has continuously evolved and adapted over time, driven by our primary goal to host an outstanding event that inspires and is inspired by the Adobe community. It has emerged as a truly amazing event.

As MAX has grown, the team at Adobe is thinking ahead to what comes next and how the conference should evolve and maintain its status as the premier event for digital media. With this in mind, we have decided that the time is right to move to the spring event season rather than hold an end of year event. The next MAX will be hosted on May 4-8 in Los Angeles.

While we are still working on the full agenda for the conference, the program will be structured around the types of digital experiences important to designers and developers:

-     Design and creativity

-     Web sites, including the latest on HTML5, JavaScript and CSS

-     Digital publishing, video, and gaming, including the latest on Flash

-     Applications, particularly for mobile platforms

We will be announcing more details about MAX 2013 in the coming weeks and months, including a world-class speaker line-up of industry experts and luminaries.

In the meantime, if you attended MAX 2011, you can start using your free one-year Creative Cloud membership, including full access to all the of the CS6 applications and more. We appreciate your attending MAX and being among the first to experience Creative Cloud!

I have never been more excited to be working on digital experiences. We are now living in an incredibly disruptive period in technology as the world moves to a multiscreen, connected reality. This is an amazing atmosphere for innovation, and we are embracing this in the transformation of Adobe as well. I look forward to seeing you at MAX in May!

Kevin

Adobe roadmap for the Flash runtimes

With MAX 2012 planning well under way,  I wanted to share with the MAX audience some newly published information on Flash runtimes and Flex and give an update on MAX 2011 giveaways. Mike Chambers has a good blog post out early this morning that details a lot of this information, but I’ll drop a few direct links in here as well.  We hope to have MAX 2012 registration up in late spring – so stay tuned.

MAX 2011 Giveaways

If you attended MAX 2011 you should have received an email from the MAX team on how to claim your first free MAX 2011 gift that will allow you to create an iPad app using Adobe Digital Publishing Suite, Single Edition. Please contact MAX customer service if you are a registered MAX 2011 attendee and did not receive the email.

And a quick reminder: Each MAX 2011 attendee has a complimentary Adobe Creative Cloud membership coming their way in the first half of 2012. This membership provides you with a comprehensive set of tools including the full offering of Adobe Creative Suite desktop applications, the six Adobe Touch Apps announced at MAX, and additional applications, services, and inspiring community features.

Thanks – and looking forward to seeing you in October!

Sandy Balzer

Adobe MAX Marketing