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Our 2013 Adobe MAX Insiders

Introducing… our MAX Insiders!  This year for Adobe MAX we’ve selected six creative pros to serve as our digital correspondents to share their personal experiences and thoughts on keynotes, sessions, and they’ll even get behind-the-scenes for some exclusive events!

Check out all six of our MAX Insiders below, and be sure to look for them at MAX and follow them on their social channels as they share their Adobe MAX experiences!


Kelly Beall
Kelly Beall began the blog Design Crush in 2007 as a love letter to the design community and hasn’t looked back since! Her work has been featured in the Huffington Post, Herman Miller, and Etsy among other publications and she has had the honor of working with such brands as Electrolux, Traditional Home, and Nissan. Kelly also works as a graphic designer and creative consultant when she’s not chasing her two dogs and two cats around her Oklahoma City home.


Andy Sowards
Andy Sowards is a professional Web Designer, Developer, Programmer, Family man, and All around advocate of all things Science & Tech. He loves building anything and everything on the web (and in real life, he’s sort of a DIY geek). He is the founder of and - oh and he tweets a lot @andysowards.


Jason Zavaleta
Jason Zavaleta is an award winning San Francisco Bay Area native filmmaker. Since discovering his passion for directing at the age of eight from public service announcements for the United Nations, to online commercials for a leading cosmetics company, and from music videos to feature foreign documentaries, there’s no genre that Zavaleta won’t explore. Jason graduated from San Francisco State University with a B.A. in Cinema. While a sophomore at SFSU, Jason founded the Epsilon Chapter of the revived National Professional Cinema Fraternity, Delta Kappa Alpha (est. at the University of Southern California, 1936). He’s currently in development on numerous feature films in both the United States and Italy. Zavaleta’s two most recent narrative shorts (In the Forest of Darkness and The Proceedings) will be part of the Shorts Film Corner at the 2013 Cannes Film Festival. He hopes to continue to explore the infinite possibilities of cinema and share them with the world to experience, discuss, and enjoy!

J_CavanJan Cavan
Jan Cavan is a Designer and Illustrator based in Los Angeles. Her work has been featured in various online publications, books and magazines worldwide. She currently designs at NationBuilder and runs a design blog dedicated to offering tutorials and resources to the design community.


J_GoldbergJeremy Goldberg
Jeremy Goldberg is a forward thinking graphic designer from Scottsdale, Arizona with a focus in design, web, UI/UX, and brand identity. A professional freelance designer since 2006, Jeremy also serves as a member on two advisory boards at Adobe. Jeremy is also the Co-founder of two new tech startups, Whistl and Répresent. Visit Jeremy’s website at


R_ConnollyRyan Connolly
Ryan Connolly is a writer, director, and online personality. After graduating film school Ryan went right to work establishing his production company Triune Films. Since then he has released two successful short films and has worked with companies such as Kessler Crane, Dell, Ford, T-Mobile and EA games. He is also partnered with Revision3 to create and host shows like Film Riot and Film State.

If you can’t make it to Adobe MAX this year, be sure to watch our keynote live stream on May 6, 2013 and May 7, 2013.  You’ll hear from a collection of Adobe visionaries as we unveil brand new creative workflows, capabilities, plus a lot more.


Rainn Wilson hosting the MAX Sneak Peeks!


He’s back!  We’re excited to let MAX attendees know that the very entertaining Rainn Wilson will be hosting our MAX Sneak Peeks event at Adobe MAX 2013 again – and this time he’s bringing a friend: Mary Lyn Rajskub.

Quite possibly the most anticipated evening of the event, the Sneaks provide a unique opportunity to see inside Adobe development labs as product teams show off new technologies that may (or may not) make into future products and services. Adobe’s own Ben Forta will be joining the celebrity hosts for an evening of innovation and laughs.

Be sure to join us at Nokia Theatre, Tuesday evening, May 7th – MAX badge required, so register now.

The Black Keys – MAX 2013 Poster



You probably are already aware that multiple-Grammy winning band The Black Keys will be playing live at our MAX Bash.  To commemorate the occasion, artist Brian Yap has designed a special poster. If you’re going to be at MAX, you can win a copy. Read all about it on our Creative Layer blog.

Adobe welcomes platinum sponsor Sony Corporation


We’re pleased to announce that Sony Corporation is the Adobe MAX platinum sponsor. Be sure to visit Sony on the Community Pavilion floor and try out the latest Adobe software on VAIO® Duo 11 and VAIO® Tap 20.
VAIO® Duo 11 is a light weighted hybrid Ultrabook that comes with a very unique digitizer stylus. 
With Sony’s latest and unique technologies embedded, this will change your work & play style; write, draw, design, sketch and doodle wherever you want!
VAIO® Tap 20 is a big screen tabletop PC that you can adjust to the best angle when you are drawing, sketching and being creative as if you are using a real canvas.It also lays completely flat (we call it “lay-flat style”) and supports up to 10 multi touch so, you can interact and collaborate with several people to complete the artwork. 

Six reasons to sign up for RussellBrown@MAX

monster image


  1. Classic Movie Monsters
  2. Amazing Photoshop Instructors like Julieanne Kost and Joel Grimes
  3. Meet the Wolfman and Dracula in person!
  4. Print directly on to a t-shirt in class!
  5. Print 60X40 inch GIANT movie posters
  6. Learn cool things about Photoshop that you have NEVER been shown before!

What are you waiting for?!

(and hurry – RussellBrown@MAX sells out every year)

Win big with BlackBerry at Adobe Max 2013

From the folks at BlackBerry:

We’re excited to announce that BlackBerry is a Gold Sponsor at Adobe Max 2013! If you’re attending the event, which runs from May 4 – 8 in Los Angeles, California, you’ll want to stop by our booth (#312) to check out the new BlackBerry® Z10 device up close and enter for your chance to win your very own, along with other great prizes.

Your PhoneGap app can get you to BlackBerry Live

When you stop by our booth at Adobe Max 2013, why not take the opportunity to port your PhoneGap™ app to BlackBerry 10? Porting can take as few as 10 minutes and you could win a free entry pass to this year’s BlackBerry Live™ conference — the event that BlackBerry enthusiasts, business leaders, IT decision makers, developers and partners look forward to all year.

This year BlackBerry Live is being held in Orlando, Florida from May 14 – 16 and also includes the BlackBerry Jam Americas conference. If you’re developing mobile applications for BlackBerry, this is the place to gain  valuable insights into platform features, tooling, fast track development tips and pathways to profitability.

Tools to help you port

Porting your PhoneGap app over to BlackBerry 10 is really a simple process, but if you think you could use a little help, check out our Porting Guide. It’s designed to help you easily port existing BlackBerry® WebWorks™ PhoneGap apps over to the BlackBerry 10 platform. If you’re new to PhoneGap development, no problem: There is a complete Getting Started Guide available to walk you through the setup process.


Hope to see you at Adobe Max 2013!

Traditional publishing session

The Digital Publishing Suite team has scheduled a session at MAX where attendees will explore case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business.  More about it on their blog.

Finding inspiration in the face of tragedy

By: Kaitlin Maud, Manager of Digital Strategy at SapientNitro

Photo credit: David Salafia (

Photo credit: David Salafia

When I was originally asked to write a blog post about Adobe MAX, I planned to tell you about the events SapientNitro is hosting at the conference, the talk you can look forward to from Matt Lindley, and how excited we are to partner with Adobe for a conference that celebrates inspiration and creativity.

Unfortunately, as you are most certainly aware, Boston was rocked a week ago today when 2 bombs blew up at the Boston Marathon finish line – just blocks from the Sapient office. The days following have been a blur. I feel like I am perpetually half asleep. While comforted by familiar faces as I made my way back to work, there was still a lingering, uneasy energy in Boston.

But, in the midst of this tragedy, I can also feel a strong air of resilience. Those around me have been moved to act, inspired to help, any way possible. And as Bostonians, empathetic humans, and as writers, videographers, designers, and photographers their gifts are many. At Sapient we have an office full of thinkers and makers and the outpouring of creative gifts from our team has been astounding. Melanie Nayer, Senior Copywriter, shared her thoughts on the Huffington Post. Chad Portas, Design Director, created United We Stride. David Salafia, Senior Art Director, documented the aftermath in photos. Micah Whitson, Senior Art Director, designed this print to benefit victims.

Through creative expression, each of us has the opportunity to be first responders. To use our craft to help others heal. I encourage you to use this tragedy, too – get inspired and help create a new reality.

On behalf of Sapient, I will see you at Adobe MAX.

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.”
- Mister Rogers

A Digital World without Boundaries – Powering Your Creativity: Eric Mantion, Intel

Adobe Max is the Creativity Conference.  Attendees are some of the most innovative on the planet — creating all kinds of amazing things from smashing CGI (Computer Generated Images) to dazzling games and apps for both web and smart phones.

This year, Intel will be highlighting 3 technologies that help you create:

Workstations are still the beasts of the creative world, and have been since the making of the first Jurassic Park movie released almost exactly 20 years ago.

As creators, you need to be able to work when inspiration hits.  We will be showing the latest lightweight and sleek Ultrabooks™; including a High Dynamic Range (HDH) editing demo on the new Intel® Core™i7 processor running Photoshop. At select times, world renowned  photographer Rafael “RC” Concepcion will instruct on how to effectively edit High Dynamic Range (HDR) imaging in the booth; and during his “Powering Your Creativity” session at 2:00 p.m. Monday in Room 513.

And the Pièce de Résistance is our collection of free software tools that can help people to create apps using the Open Standard technology called HTML5. The 1st tool is called the Intel® HTML5 App Porter Tool that can take the source code of an iOS (iPhone/iPad) App and start to transcode it into HTML5. The 2nd tool is called the Intel® HTML5 Development Environment and it is a complete HTML5 IDE that can help developers to write, test, and deploy their apps to platforms like Android, iOS, and now (just announced), Windows Store and Windows Phone 8. Both of these tools are completely free, will be demoed in our booth, and are available at

So that’s it, a short recap of what we’ll be showing this year at Adobe Max 2013. We hope you’ll come visit us in our booth to learn more – thanks for reading!

Please post any questions in the comments below or hit me on Twitter and I’ll try to find the answers you seek…

- Eric Mantion, Intel

Red Bull Collective Art project at MAX

Logo RB Collective Art_finalRed Bull Collective Art takes the principle of “Cadavre exquís” and brings it into the digital age. For a period of three weeks, the Red Bull Collective Art project allowed contributors from across the world to take turns and participate in creative process, the end product being an unparalleled piece of art on an international scale. Through this project, Red Bull in partnership with Adobe offered global talent the chance to take part in the creation of what ended up as the biggest (longest) and most diverse artwork in the world.

Over 1.500 contributed pictures resulting in a 1,3 km long connected picture, translates not only into the longest digital art creation in the world, but also highlights the massive opportunities created by collaboration of consumers and artists around the world. The exhibition phase kicks off on May 6th with a digital exhibition at the Adobe MAX Creativity Conference in Los Angeles, US. MAX participants will have the exclusive opportunity to participate in a creative challenge that will create the final Collective Art connection pieces. After MAX many more galleries in more than 30 countries around the world will follow. The online gallery, exhibition cities and dates, and the profiles of the participating guest artists are available on

Don’t miss out on all the great exhibits, sessions, and networking at Adobe MAX – register now.