MAX Moves to Spring

 A note from Kevin Lynch, Adobe CTO 


One of my favorite things to do at Adobe is work on MAX, our annual designer and developer conference. It has continuously evolved and adapted over time, driven by our primary goal to host an outstanding event that inspires and is inspired by the Adobe community. It has emerged as a truly amazing event.

As MAX has grown, the team at Adobe is thinking ahead to what comes next and how the conference should evolve and maintain its status as the premier event for digital media. With this in mind, we have decided that the time is right to move to the spring event season rather than hold an end of year event. The next MAX will be hosted on May 4-8 in Los Angeles.

While we are still working on the full agenda for the conference, the program will be structured around the types of digital experiences important to designers and developers:

–     Design and creativity

–     Web sites, including the latest on HTML5, JavaScript and CSS

–     Digital publishing, video, and gaming, including the latest on Flash

–     Applications, particularly for mobile platforms

We will be announcing more details about MAX 2013 in the coming weeks and months, including a world-class speaker line-up of industry experts and luminaries.

In the meantime, if you attended MAX 2011, you can start using your free one-year Creative Cloud membership, including full access to all the of the CS6 applications and more. We appreciate your attending MAX and being among the first to experience Creative Cloud!

I have never been more excited to be working on digital experiences. We are now living in an incredibly disruptive period in technology as the world moves to a multiscreen, connected reality. This is an amazing atmosphere for innovation, and we are embracing this in the transformation of Adobe as well. I look forward to seeing you at MAX in May!


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