Sneak Peeks – amazing technology before it’s fully baked

We had some amazing technology sneaks last night at MAX.  Here are three of them.   Remember –  these projects represent explorations, not product announcements.  There is no guarantee that these features will make it into future Adobe products.


The visual editor sneak peek makes separating desired audio from background noise easy with audio layers: #AdobeMAX


Sylvain Paris plays with lighting in images and videos in a sneak peek from our #MAXSneaks event. Watch it here: #AdobeMAX


Watch this sneak peek where #Photoshop lets you adjust the perspective of parts of your photo: #AdobeMAX

Recap: Adobe MAX Day One – A Creative Evolution

Wrapup_MAX_DayOneAdobe MAX 2013 is officially in full gear! We kicked off day one with our keynote session, “A Creative Evolution” and announced a lot of exciting news, including updates to many of our Creative Cloud apps! If you missed the keynote, watch the playback available here until tomorrow morning’s day two keynote at 10 a.m. PT. Grab more details on our Creative Layer blog.

Be sure to follow @AdobeMAX and join in on the conversation on Twitter and Instagram using #AdobeMAX.

Behance artists featured during MAX keynotes

The keynote this morning featured amazing work from these much appreciated Behance artists.
Thank you!

Behind the Scenes at Adobe MAX 2013

We’re counting down the minutes until our Adobe MAX day one keynote kick-off on Monday, May 6 at 9:30 a.m. PT. Join our CEO Shantanu Narayen, SVP and GM of Digital Media David Wadhwani, and a collection of visionaries across digital photography, illustration, video, web design, and more as we unveil brand new creative workflows and capabilities. It’ll be packed with lots of exciting news and announcements!

Get an exclusive behind the scenes look backstage with Creative Cloud evangelist Paul Trani and Product Marketing Manger Meagan Keane… you don’t want to miss this!

Be sure to also tune into our day two keynote, Community Inspires Creativity on Tuesday, May 7 at 10:00 a.m. PT. See you then!

The Secret to Getting Your Hands on More MAX Swag

Consider this your insiders’ guide to getting your hands on more MAX swag and learn about activities you won’t want to miss.


Creative Fingerprint Survey – Participate in our survey as we start to map out where folks fit into the universe of creative pros. Head over to the social area within Community Central.

  • PERKS: Get your hands on a ‘golden ticket’ that you can redeem to customize your own Creative Motto t-shirt. Tweet or Instagram your own tee using #AdobeMAX and you’ll automatically be entered into our sweepstakes for one of 4 custom JAMBOXes.

MAXMe – Join our MAXme game. Scan as many QR codes as you can (point values associated vary). QR codes are scattered around the LACC and on key Adobe staff like our Evangelists. Download the app from the iTunes or GooglePlay stores. Info on how it works here and below.

1) You can only scan each Maxme code 1 time.
2) You can only play each bonus level once.
3) Keep your MAXme updated.

  • HINT: Stop by the Red Bull Collective Art experience, scan the QR code there and create your own entry. It’ll be a worthwhile, high-point-value stop.

Community Central Show and Tell Theater

If you are looking for a low key place to gather and learn about what your peers are doing, this is it.  The community lead sent me this schedule for the Show and Tell Theater that is forming where people can share some cool projects they are working on in a lounge setting on the Adobe MAX Community Pavilion floor.  The Show and Tell Theater is located within Community Central.  The talks are 20 minutes each.


Monday, May 6
12:00 PM Web PA – Demos Divya Manian
12:40 PM Community Social – CUSH Ron Hagy
1:00 PM ConfiGAP Chris Griffith
1:20 PM Cross-platform Gaming with Away3D Rob Bateman
1:40 PM Edge Animate Sarah Hunt
2:40 PM Phonegap Brian Leroux
3:00 PM OPEN
6:00 PM Education Claire Erwin
6:20 PM Improve your golf swing with an iPad and Creative Cloud Rob Rusher
6:40 PM HTML5 Games for kids Kevin Schmidt
7:00 PM OPEN
7:20 PM OPEN
7:40 PM OPEN
Tuesday, May 7
12:00 PM Responsive Inspector extension for the Google Chrome (beta) Piotr Walczyszyn
12:20 PM Test The Web Forward Rebecca Hauck
12:40 PM Rebecca Hauck
1:00 PM Education Claire Erwin
1:20 PM OPEN
1:40 PM Edge Reflow Jacob Surber
2:40 PM Cool Stuff with ActionScript Jun Heider
Wednesday, May 8
10:20 AM Brackets/Edge Code Adam Lehman
10:40 AM Edge Inspect Bruce Bowman
12:00 PM Touch apps and Creative Cloud Workflow Kevin Stolmeyer
12:20 PM OPEN
12:40 PM Education Claire Erwin
1:00 PM TopCoat Brian Leroux
2:40 PM Edge Code, PhoneGap Build, and lots of Absinthe! Joseph Labrecque

MAX lab participants…. activate your Creative Cloud membership.

For everyone attending hands on labs or BYOD labs at MAX – I just got a great tip from the content team! To avoid delays getting started on site, use the same Adobe ID that you used to registered for MAX to activate your Creative Cloud membership, and activate your membership ASAP.

If you don’t have your activation code, check in at the registration desk and they can pull it up for you.

Even if you are not attending labs at MAX, be sure to activate your membership before the code expires at midnight PST, June 30, 2013.




Inspirational has a new booth space – #306 in Community Pavilion

Don’t miss Inspirational in the Adobe MAX Community Pavilion. From fully customized multi-touch solutions, to holograms, and projection domes, this team of digital architects builds interactive experiences that change how people communicate. Their latest technology, interactive multi-touch display, allows you to project images onto the air screen where they can be seen, touched, and smelled with unparalleled realism. 

Inspirational MapBe sure to visit Inspirational in their new booth location where they will be demonstrating a new invention – Displair.  Displair projects a computer image on a thin flow of air infused with microscopic water particles.  Using highly tuned software and gesture technology, a user can navigate the screen simply by touching the air.  The air droplets are so small, that fingers stay dry.  Displair is now available in the US for high-end consumers, interactive and digital agencies, event organizers, healthcare professionals, hotels, clubs, restaurants, cinemas, theaters and out-of-home digital advertisers.

Adobe MAX – Conversation, News, and Help on Twitter

MAX_TwitterGet up-to-date news, conference details, and help, plus join in on the conversation at Adobe MAX this year… all on Twitter!

Follow @AdobeMAX for conference details, up-to-date news, and highlights throughout the entire conference.

During MAX, our team will be answering your questions and joining in on the conversation with you. For any conference questions, assistance or issues use #MAXHelp and to join in on the conversation use #AdobeMAX on Twitter, Instagram and Vine!

Head to Twitter now and tell us what you’re looking forward to most at Adobe MAX this year!

DPS Agency Spotlight at MAX

Just announced! We have a new Digital Publishing Suite session at Adobe MAX 2013 that highlights the creative work being performed by agencies.  This is your chance to learn about DPS from the experts – people who have pushed the boundaries of DPS and built a wide variety of apps for their clients. Join us on Monday, May 6th at 2pm for the DPS Agency Spotlight to learn how creative agencies are using DPS for customer engagement, sales, storytelling, and more.


Each representative will give a quick presentation on how they use Digital Publishing Suite to expand their clients’ mobile portfolios and more effectively reach stakeholders. They will display work performed for Tomb Raider, Notre Dame, UCLA, Heifer International, Stratford Festival, the Marines, and more.



Digital Publishing Suite Agency Spotlight

Monday, May 6, 2013


Join creative agencies as they share examples of their most innovative mobile apps built with Digital Publishing Suite technology. From ‘tomb raiding’ to fundraising, see how creative leaders build a wide variety of apps to reach and connect with diverse audiences.



Joe Zeff, President, Joe Zeff Design
Alex Berger, Group Director, Technology at The Designory
Debbie Bates-Schrott, President, Bates Creative
Ellie DeSilva, Studio Director, TBWA\Chiat\Day
Nicholas Brendan, Digital Designer, TBWA\Chiat\Day
Jason Porath, Vice President of Digital Publishing, Storycode
Katherine Topaz, Creative Director, Storycode
Jake Hamann, President & CEO, OneFire, Inc.




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