There are tons of articles on the web about who to follow, and what the average person on Twitter is looking for from big brands. We’d like to just take a moment and provide a few reasons for why you, as a reader, should bother following a tech brand in the first place.
The customer service numbers are always the best place to start, but, if you can’t get your issue resolved, some brands’ social media teams can escalate your issue to the right people, or provide you with the correct answer themselves. If you follow the brand regularly, you might even see your question answered before you ask it.
Latest Updates & Releases
When an announcement or release is big enough, it will probably appear on a major news site. Where social media comes in handy is with the smaller releases, for example patches and updates. Sometimes, brands will write a post on their own blog and send out the announcement through Twitter, rather than alerting the media. Even small updates can be vital to your business, so following a brand on social media is a great way to stay up to date, and ensure you aren’t missing any important information.
Special Offers & Tips
Tech brands don’t offer giveaways as often as other industry brands, but that doesn’t mean you can’t get anything out of them. For tech brands the most valuable things they can give you are new features, tutorials, and improvements on their tools. We dare you to follow a tech brand for a whole month and not learn something new and useful about their products.
Promote Your Own Company
Bigger brands are often followed by more people. If you’re looking to get your company name out there more or increase your business through social media exposure, look for opportunities to get a popular brand to mention you.
Influence The Brand’s Future Decisions
Big brands spend huge amounts of money on market research, and guess what one of the biggest market indicators is now? You guessed it, sentiment on social media. If you come to the brand to vent or complain, you may get ignored; but if you offer constructive criticism that could help them improve their products, your tweet could be discussed in a brand strategy meeting someday.
Now we didn’t write this post just to get you to follow us on Twitter, but since you brought it up, stop by @Adobe_Reader today. If you like what you see, just click that little follow button.