Adobe Digital Marketing Summit

At this year’s Digital Marketing Summit, we have expanded the mobile track to include 6 sessions.  To complement Adobe mobile experts from consulting and product management, we have invited customer speakers from Best Buy, American Eagle Outfitters, Vail Resorts, Cars.com and Experian.  In addition, we will have Julie Ask, VP and Principal Analyst from Forrester Research, as a special guest to provide her insights on mobile marketing.

What you will learn

• Latest trends in mobile marketing, mobile advertising, and mobile analytics.

• Best practices for the measurement, optimization, and monetization of mobile channels.

• Techniques for analyzing mobile in context with both digital and offline channels.

Please register for these sessions now to ensure a front row seat at Summit!  See the full list of sessions here.

Contributed by: Ray Pun, Senior Product Marketing Manager, Adobe Mobile Solutions

What is Targeted Discovery? It sounds a bit like an oxymoron, but it’s not.  From a site search perspective, targeting enables the digital marketer to more efficiently drive conversions, content consumption, registrations etc.  Discovery is a technique that draws the online visitor in by making intelligent suggestions and presenting relevant options to the user that he/she may not have even known about or considered.  Discovery does not happen by accident but when done right, it can make the visitor feel like they have just experienced a very personal, engaging interaction.   Coupled together, Targeted Discovery can be a true differentiator.

Want to learn more about this powerful approach?  Please plan to attend the breakout session on Targeted Discovery (#504) which is part of the Personalized Engagement track at Summit.  We will also discuss personalization and site navigation best practices.  You’ll have an opportunity to hear from and engage with Seth Moore, Director of Business Architecture and Strategy at Overstock.com.  Overstock.com provides a shining example of optimizing site search and deploying Targeted Discovery.  Please join us to learn more.

Contributed by: Francesca Lohman, Senior Product Marketing Manager for Adobe Search&Promote

On Thursday, February 16, at 10.30am PT we’ll host our first Twitter Q/A (often called a ”Twitterview”) with Kevin Cochrane, vice president of product strategy and solution marketing at Adobe. Kevin is responsible for product strategy, product management and product marketing of Adobe CQ and the company’s Web Experience Management (WEM) solution.

“Summit“, as its known by the legions of data geeks who make the trip to Salt Lake City each year, has obvious ties to the former Omniture suite of tools that now make-up Adobe Digital Marketing solutions.

This year, the scope of Adobe Summit has broadened, in part to now also include users of Adobe CQ and our WEM solution. These are content strategists, marketing campaign managers, web developers and architects, line of business managers across industries – and, more generally, digital marketers engaging customers/prospects to build brand and drive demand.

Do you fall in this category of marketers? Or wondering what there is at Adobe Summit for you? Maybe you have questions about how CQ and WEM solutions fit in with the rest of the Adobe Digital Marketing Suite? Or maybe you just want a few good reasons to justify to your manager that Summit is a must-attend event this year. If so, join us on Thursday.

Where?
Twitter
Follow Kevin Cochrane and use the hashtag #AdobeSummitQA to ask your questions and follow the conversation.

When?
Thursday, February 16, 2012, at 10.30am PT

How?
Any Twitter client will do, or simply go to Twitter.com and get a search going for #AdobeSummitQA to take part

Kevin’s Twitterview is just the first of the online chats we plan on doing as we head towards our March 20 go date in Salt Lake City. Other folks we expect to confirm include Brad Rencher, senior vice president, and Aseem Chandra, vice president of product marketing for the Digital Marketing business.

We hope you are planning to join us in SLC this March! Once you have registered for Summit, you can reserve a seat in specific sessions with our scheduler and make certain you don’t miss anything. Sessions and labs do fill up early so create your personal Summit schedule as soon as possible to guarantee your spot in a session or a lab. If a session or a lab is already full, you can sign up for the session waiting list by adding the session to your schedule. We’ll admit list folks as space becomes available. In certain cases we may repeat a very popular or full session if the demand requires it and we have the space available. Follow this blog and our  Summit site to keep apprised of duplicate sessions that are added.

Check out on online scheduler here.

We are looking forward to seeing you at Summit 2012!

The speaker line-up for Adobe Digital Marketing Summit is adding to its riches. Today we’re announcing that Biz Stone — Twitter co-founder, “Nerd of the Year” as named by GQ and one of the Most Influential People in The World according to TIME magazine — is slated to keynote on March 22 at the Adobe Digital Marketing Summit.

Biz has some interesting viewpoints: championing the democratization of information on the web and ardently supporting a way of doing business “with a higher level of ambition, and a better, more altruistic way to measure success.” Should be a very interesting keynote. Stay tuned for more — we’ll try to get additional details on the blog as Biz pulls his topic together.

Have you registered yet?

As you may have heard, Arianna Huffington is now slated for a keynote at Summit this year. The president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books, Arianna is sure to bring strong opinions and vision to the speaker line-up. We’ll have more on her topic in the coming weeks.

We’re also close to finalizing another keynoter…we’ll let the cat out of the bag very soon. Any ideas who you think would be a great pairing with Arianna? Tweet us to let us know, and don’t forget to use the hashtag #AdobeSummit.

Get a sneak peak of all that the Adobe Digital Marketing Summit 2012 has to offer. This year’s can’t miss — nay, Won’t Miss (!) — conference to learn all about, how to use, why to use and what’s coming to Adobe Digital Marketing solutions. We also expect to show off the product roadmap for the integration of Efficient Frontier with the Adobe Digital Marketing Suite. No better time than now to reserve your spot for Summit, in Salt Lake City, March 20-23, 2012.

(Live in Europe? The Adobe Digital Marketing Summit EMEA 2012 will be held at Battersea Evolution in London, 15-16 May 2012…Stay tuned for more details)

Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March 20-23, 2012!

Attend Summit 2012 to take advantage of up to four days of informative sessions, insightful keynotes from industry leaders, training workshops and numerous networking opportunities exploring the latest trends around social, mobile and web analytics, site conversions, audience and advertising optimization, Web Experience Management (WEM) and implementing multi-channel marketing. More than 70 breakout sessions across eight tracks (Analyst & Reporting, Media Monetization, Mobile, Web Experience Management, Multi-Channel Campaigns, Personalized Engagement, Social, and Tech Track) will focus on real-world customer case studies and how digital marketing data can drive business decisions.

Summit 2012 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s Digital Marketing teams, a Summit Bash with a surprise headliner concert and a ski day at the end of the week. Thousands of marketers, advertisers, publishers, agencies and developers across industries will come together to better manage, measure and optimize digital experiences so don’t miss out. Register today and lock-in early bird before Friday, January 13, 2012. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

We hope to see you in March!

The SocialAnalytics team recently completed a European roadshow. With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thanks to everyone who joined the team, we hope you’ve been inspired to take your social media marketing to the next level.

Check out the slideshow:

Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’ – feel free to download too.

You can also listen to Neville Hobson interviewing Adobe’s Chad Warren about Adobe SocialAnalytics in this FIR podcast.