Archive for January, 2012

Are you Getting Jazzed for Utah?!

Get a sneak peak of all that the Adobe Digital Marketing Summit 2012 has to offer. This year’s can’t miss — nay, Won’t Miss (!) — conference to learn all about, how to use, why to use and what’s coming to Adobe Digital Marketing solutions. We also expect to show off the product roadmap for the integration of Efficient Frontier with the Adobe Digital Marketing Suite. No better time than now to reserve your spot for Summit, in Salt Lake City, March 20-23, 2012.

(Live in Europe? The Adobe Digital Marketing Summit EMEA 2012 will be held at Battersea Evolution in London, 15-16 May 2012…Stay tuned for more details)

Calling all digital marketers, advertisers and publishers!

Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March 20-23, 2012!

Attend Summit 2012 to take advantage of up to four days of informative sessions, insightful keynotes from industry leaders, training workshops and numerous networking opportunities exploring the latest trends around social, mobile and web analytics, site conversions, audience and advertising optimization, Web Experience Management (WEM) and implementing multi-channel marketing. More than 70 breakout sessions across eight tracks (Analyst & Reporting, Media Monetization, Mobile, Web Experience Management, Multi-Channel Campaigns, Personalized Engagement, Social, and Tech Track) will focus on real-world customer case studies and how digital marketing data can drive business decisions.

Summit 2012 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s Digital Marketing teams, a Summit Bash with a surprise headliner concert and a ski day at the end of the week. Thousands of marketers, advertisers, publishers, agencies and developers across industries will come together to better manage, measure and optimize digital experiences so don’t miss out. Register today and lock-in early bird before Friday, January 13, 2012. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

We hope to see you in March!

2,000 people, 9 countries, 5 languages, over 2 months…

The SocialAnalytics team recently completed a European roadshow. With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thanks to everyone who joined the team, we hope you’ve been inspired to take your social media marketing to the next level.

Check out the slideshow:

Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’ – feel free to download too.

You can also listen to Neville Hobson interviewing Adobe’s Chad Warren about Adobe SocialAnalytics in this FIR podcast.