Archive for February, 2012

Learn about deploying dynamic content at Summit

Wondering how to drive conversion with dynamic content? Well, you’re in luck – we’ve expanded coverage on Adobe Scene7 at this year’s Summit! With breakout sessions across four tracks (Mobile, Personalized Engagement, Web Experience Management, and Tech Track), digital marketers and site merchandisers alike will gain comprehensive insight on using Scene7 as an integrated part of the Adobe Digital Marketing Suite. Each session will provide best practices on optimizing and delivering dynamic experiences across all touchpoints, including mobile and social. You’ll learn how Adobe enables you to:

• Streamline workflows in creating relevant online experiences for every individual

• Improve ROI for rich experiences delivered to every channel

• Strategically engage the right consumers with the most relevant content

And with 70+ unique sessions on the latest digital marketing trends, you’ll leave with proven marketing strategies that impact success.

Contributed by: Natalie Lacuesta Byrum, product marketing manager for Adobe Scene7

Adobe VP Aseem Chandra talks Adobe Summit on Twitter

Develop, Innovate, Integrate: Tech Track at Summit

Hey Summit goers!

We’ve more than doubled the capacity of our developer Tech Track this year at the Digital Marketing Summit! We have more labs than ever, more sessions than ever, more Dev Gurus and developer evangelists than ever to help you get top value out of Summit. Our Tech Track sessions will cover topics ranging from ongoing innovations in social media, extension points of CQ, measurement best practices, and implementation of new products such as TagManager.

With each Lab or Breakout Session you attend, you will gain:

  • Hands-on experience working with Adobe’s products, tools, and technologies.
  • Code samples and deployment-ready code assets.
  • Best practices for implementation and innovation.
  • Interaction with your developer peers.

The Tech Track promises to deliver actionable value and assets that you can take back to your office to deploy rapidly. We look forward to seeing you in Salt Lake!

Contributed by: Brent Watson, senior product manager, Adobe Digital Marketing Suite

Kevin Cochrane on CQ, WEM, WCM and Summit 2012

Mobile Marketing Sessions

At this year’s Digital Marketing Summit, we have expanded the mobile track to include 6 sessions.  To complement Adobe mobile experts from consulting and product management, we have invited customer speakers from Best Buy, American Eagle Outfitters, Vail Resorts, and Experian.  In addition, we will have Julie Ask, VP and Principal Analyst from Forrester Research, as a special guest to provide her insights on mobile marketing.

What you will learn

  • Latest trends in mobile marketing, mobile advertising, and mobile analytics.
  • Best practices for the measurement, optimization, and monetization of mobile channels.
  • Techniques for analyzing mobile in context with both digital and offline channels.

Please register for these sessions now to ensure a front row seat at Summit!  See the full list of sessions here.

Contributed by: Ray Pun, Senior Product Marketing Manager, Adobe Mobile Solutions

Learn More about Targeted Discovery at Summit

What is Targeted Discovery? It sounds a bit like an oxymoron, but it’s not.  From a site search perspective, targeting enables the digital marketer to more efficiently drive conversions, content consumption, registrations etc.  Discovery is a technique that draws the online visitor in by making intelligent suggestions and presenting relevant options to the user that he/she may not have even known about or considered.  Discovery does not happen by accident but when done right, it can make the visitor feel like they have just experienced a very personal, engaging interaction.   Coupled together, Targeted Discovery can be a true differentiator.

Want to learn more about this powerful approach?  Please plan to attend the breakout session on Targeted Discovery (#504) which is part of the Personalized Engagement track at Summit.  We will also discuss personalization and site navigation best practices.  You’ll have an opportunity to hear from and engage with Seth Moore, Director of Business Architecture and Strategy at provides a shining example of optimizing site search and deploying Targeted Discovery.  Please join us to learn more.

Contributed by: Francesca Lohman, Senior Product Marketing Manager for Adobe Search&Promote


Adobe Execs Want to Chat with You about Summit 2012!

On Thursday, February 16, at 10.30am PT we’ll host our first Twitter Q/A (often called a “Twitterview”) with Kevin Cochrane, vice president of product strategy and solution marketing at Adobe. Kevin is responsible for product strategy, product management and product marketing of Adobe CQ and the company’s Web Experience Management (WEM) solution.

Summit“, as its known by the legions of data geeks who make the trip to Salt Lake City each year, has obvious ties to the former Omniture suite of tools that now make-up Adobe Digital Marketing solutions.

This year, the scope of Adobe Summit has broadened, in part to now also include users of Adobe CQ and our WEM solution. These are content strategists, marketing campaign managers, web developers and architects, line of business managers across industries – and, more generally, digital marketers engaging customers/prospects to build brand and drive demand.

Do you fall in this category of marketers? Or wondering what there is at Adobe Summit for you? Maybe you have questions about how CQ and WEM solutions fit in with the rest of the Adobe Digital Marketing Suite? Or maybe you just want a few good reasons to justify to your manager that Summit is a must-attend event this year. If so, join us on Thursday.

Follow Kevin Cochrane and use the hashtag #AdobeSummitQA to ask your questions and follow the conversation.

Thursday, February 16, 2012, at 10.30am PT

Any Twitter client will do, or simply go to and get a search going for #AdobeSummitQA to take part

Kevin’s Twitterview is just the first of the online chats we plan on doing as we head towards our March 20 go date in Salt Lake City. Other folks we expect to confirm include Brad Rencher, senior vice president, and Aseem Chandra, vice president of product marketing for the Digital Marketing business.

Make sure to pre-register for sessions

We hope you are planning to join us in SLC this March! Once you have registered for Summit, you can reserve a seat in specific sessions with our scheduler and make certain you don’t miss anything. Sessions and labs do fill up early so create your personal Summit schedule as soon as possible to guarantee your spot in a session or a lab. If a session or a lab is already full, you can sign up for the session waiting list by adding the session to your schedule. We’ll admit list folks as space becomes available. In certain cases we may repeat a very popular or full session if the demand requires it and we have the space available. Follow this blog and our  Summit site to keep apprised of duplicate sessions that are added.

Check out on online scheduler here.

We are looking forward to seeing you at Summit 2012!

Biz Stone Speaking at Adobe Summit 2012

The speaker line-up for Adobe Digital Marketing Summit is adding to its riches. Today we’re announcing that Biz Stone — Twitter co-founder, “Nerd of the Year” as named by GQ and one of the Most Influential People in The World according to TIME magazine — is slated to keynote on March 22 at the Adobe Digital Marketing Summit.

Biz has some interesting viewpoints: championing the democratization of information on the web and ardently supporting a way of doing business “with a higher level of ambition, and a better, more altruistic way to measure success.” Should be a very interesting keynote. Stay tuned for more — we’ll try to get additional details on the blog as Biz pulls his topic together.

Have you registered yet?

Arianna Huffington Announced for Summit Keynote – Who’s next?

As you may have heard, Arianna Huffington is now slated for a keynote at Summit this year. The president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books, Arianna is sure to bring strong opinions and vision to the speaker line-up. We’ll have more on her topic in the coming weeks.

We’re also close to finalizing another keynoter…we’ll let the cat out of the bag very soon. Any ideas who you think would be a great pairing with Arianna? Tweet us to let us know, and don’t forget to use the hashtag #AdobeSummit.