Archive for March, 2012

“Insider” Michele Kiss on her Summit 2012 Experience


Our Summit Insider Michele Kiss penned (typed) her “Learnings from Adobe Summit 2012″ on her blog. Here’s the beginning…

This year, I was fortunate enough to not only get to attend Adobe Summit, but to get an “inside peak” as one of the Summit Insiders. Summit is always a good show (truly, “show” is a very accurate description) and this year was no exception. After heading home and reflecting, I wanted to share some of what I took away from the great breakouts, keynotes and panels.


Similarly to what we saw at eMetrics, there was a lot of focus on the evolution of digital, technology, marketing, analytics, social media and more. After all, there were 4,000 people in attendance, and titles in the room that didn’t exist five years ago. However, companies aren’t always evolving quickly enough – often we have departments and disciplines from fifty years ago that aren’t even relevant today.

While marketers and analysts are trying to keep up, data keeps getting bigger, but the details are getting smaller. Marketers are being judged by consumers 24-7 on how they are doing. (And when something goes wrong, it goes wrong fast and publicly.) The data we have has such great potential, but at the same time, great risk.

We all have a “digital self” and are sharing more and more on social networks. However, privacy is an ever-present concern, and striking the perfect balance between personalisation and respect for privacy is not easy. As Nancy Koons said: “Technology is most powerful when it does not intrude.” (Of course, easier said than done.) There’s a new generation out there demanding truly personalised experiences, for who their digital self is inextricably tied to their “real” self, but it continues to be a challenge for companiesand users to find the right balance between “helpful sharing” and “harmful sharing.”

Read the rest here: 



Hear from last year’s European Summit attendees

Hear about the value of attending Europe’s leading digital conference direct from last year’s attendees:

Adobe Digital Marketing Summit 2012 – On Film

We’ve been running around the Adobe Summit 2012 show floor, interviewing folks on camera about their experiences. Our Summit Insiders, Michele Kiss and Ben Gaines, interview everyone from Salt Palace Convention Center staff to executives, some entertaining tidbits and some enlightening things too.

If you are with us at the Salt Palace, you may have seen them on one of the 27 TV’s around the venue. For everyone else couldn’t join us in person, watch them below!

Adobe Summit 2012 Day One Keynote Reactions

Flavors of Summit 2012

What are You Learning at Adobe Digital Marketing Summit 2012?

CMO Panel at Adobe Summit 2012

CMOs Talking Digital at Summit 2012

Watch below as Ann Lewnes, SVP of Global Marketing at Adobe, Scott Olrich, CMO of Responsys and David Cooperstein, VP of the CMO Practice at Forrester provide their expert views to the crowd of press and analysts about the present and future of digital marketing.

Adobe’s Inaugural Partner Day at Summit 2012

On Tuesday, Adobe partners from around the world gathered in Salt Lake City for the inaugural Partner Day @ Summit. Adobe executives; Shantanu Narayan, President & CEO, Matt Thompson, SVP of Global Field Ops, Brad Rencher, SVP Digital Marketing Business Unit, Aseem Chandra, VP of Product Marketing as well as Jason Tipp, VP of Analytics and CRM at our customer, Redbox, addressed over 300 attendees.  The vision, strategy and product roadmap were well received among the enthusiastic crowd of key agencies and technology partners.  Highlights included sneak peeks of predictive marketing solutions, advances in the new release  of Adobe CQ 5.5, and newly integrated partner program.  The day wrapped up with our top partners receiving awards in three categories:

Regional Partner of the year:  Acquity Group

Global Partner of the year:  Razorfish

Platform Partner: Silverpop

The day got the attending partners excited to engage with the over 4,000 attending the Digital Marketing Summit event this week.

Announcing Summit Tweetup 2012! – the Adobe & You Photography Experience

The Summit Social Connection team is hosting tweetup tomorrow, and the fabulous folks at Skullcandy are giving away a pair of Skullcandy Aviator Headphones to one lucky Adobe Summit go-er.

Want them? (Who doesn’t?) Follow these steps to get your hands on a pair:

1. Grab some friends, get creative and take a professional photo with the Adobe Ampersand in the #AdobeSummit Community Pavilion between 7:30am – 9am and 10:30am – 3:00pm on Thursday, 3/22.

Or, if you think you have enough star power, you can take a photo by yourself.

If you’ve already taken a photo during your time at Summit, that works too!

2. After receiving your photo from the Ampersand photographer, email it to us at for it to appear in our Flickr photostream.

3. Then visit our Flickr set, find your photo and share it with your friends! Encourage them to leave a comment on your Flickr photo.

4. The person whose photo gets the most Flickr comments scores those awesome Skullcandy headphones. If you have the most loved image, you have to be at the Adobe Digital Marketing Summit 2012 to claim your headphones. Come to the Social Connection area in the Community Pavilion Thursday at 2pm to see all the different Adobe & You photos, and claim it!

See you there, tweeps!

Summit 2012 is here!

Today, the Adobe Digital Marketing Summit kicked off in full force in Salt Lake City Utah with more than 4,000 digital marketers joining us from the world’s top advertisers, publishers, agencies, systems integrators and technology companies. Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business announced some exciting new innovations on stage that broaden the capabilities of the Adobe Digital Marketing Suite and help our customers better measure, manage and optimize their digital marketing investments.

Some of today’s news included:

Adobe Social – A single platform combining social publishing and engagement with monitoring, social ad buying and analytics, helping attribute social activity to business results.

Predictive Marketing – New capabilities within the Digital Marketing Suite that reduce the complexity of uncovering hidden behavioral patterns in big data, identifying the most impactful insights quickly and leverage historical data to predict future results.

Multi-Channel Campaign ExecutionTechnology acquired from Efficient Frontier is now available as part of the Digital Marketing Suite, providing a unified view of social, search and display campaigns to uncover which channels and campaigns have the largest impact on conversion and revenue.

Personalization – A significant update to Adobe CQ 5.5, the company’s Web Experience Management (WEM) solution that helps marketers deliver more consistent and contextually relevant experiences across the web, mobile devices and social media. We also announced a partnership with hybris, a leader in multi-channel commerce software, to deliver comprehensive commerce capabilities to marketers.

Please visit our online press room for more details and to access the Digital Marketing Suite press releases issued.

Read, Watch and Listen to the Summit 2012 Insiders

This year at the Adobe Digital Marketing Summit we’re doing something a little different to provide you with a unique perspective from the conference. We’ve asked a few of our customers and agency partners to be “Digital Correspondents” from Summit, giving them an inside look into sessions traditionally open only to press and analysts (hence Summit Insiders). They’ll also be our video correspondents, interviewing other Summit attendees about their Summit experiences, the keynote speakers, breakout sessions, and more. If you’re here, perhaps you’ll be one of the Summit-goers who will appear on camera with them … look for the camera crews!

With our first-ever Summit Insiders onboard, be sure to follow them as they tweet and blog their way through the show. Where? How? Here:

Benjamin Gaines, Omniture alumnus & former Manager of Research & Analytics at ESPN*
Ben is an Adobe alumnus by way of Omniture, where he was a product manager over SiteCatalyst in the analytics group. Prior to product management, Ben worked as a technical support engineer and later helped to build a still-thriving digital community of Omniture (and later Adobe) customers. When Ben is not talking about analytics, he’s talking about sports. Follow Ben on Twitter and read his blog.

Michele Kiss, Director of Analytics, Red Door Interactive*
Michele is a self-confessed analytics geek. When she is not analyzing, testing and optimizing websites for work and play, she is reading, writing and thinking about analytics and engaging with the web analytics community via Twitter. Follow her!




Ray Velez, Chief Technology Officer, Razorfish
Ray, a 12-year company veteran at Razorfish, guides the agency’s strategy for the use of technology with its clients. His background includes senior technology leadership in web applications, enterprise architectures, data warehousing/big data, cloud computing and emerging technologies. Follow Razorfish on Twitter.



*Michele and Ben were both given free passes to Summit 2012

Watch Adobe Summit 2012 Day One Keynote Live – Wed 3/21 at 9am MT

Can’t be in Salt Lake City this week to join Adobe Digital Marketing Summit 2012 in person? You can still experience some of the excitement through the live stream of our Day One Keynote. Join Adobe executives Brad Rencher, Shantanu Narayen, and Kevin Lynch, plus special guests as they discuss ways to create a more personalized digital experience.

The Power of the Digital Self
Through the vast amount of 1’s and 0’s emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring to life the personalized digital experience.

Register now to watch live, Wednesday, March 21, 9:00 a.m.MT (11:00a.m. ET)

(Check out a few images of the rehearsals of the Day One Keynote…)

Adobe Summit 2012 in Pictures!

Joining us at Adobe Digital Marketing Summit 2012, and got a camera?
Become a member of our Flickr group and share your photos. These will also be on the 27 TV’s around the Salt Palace Convention Center, so everyone can see what you see.

Wish you were at Adobe Summit and want to see the latest pics?
You can also check them out on Flickr, or just watch the slideshow below.