Archive for February, 2013

Staying Connected At Summit: The Summit Companion App

Finding Summit With so much going on during Summit, staying organized and connected is key. We’ve got a great solution to help you stay connected and organized while running around the Salt palace: a mobile app.

The Adobe Summit companion app lets you search, sign up for, and cancel sessions and labs, as well as connect with other attendees via conference social channels.

Plus, the Summit app includes the Finding Summit social game where you can earn badges and prizes for participating in conference activities. Each badge gives you clues for what you need to do to unlock the badge, all you need to do is follow the clues.

To get a head start on Summit, download the app right now! It’s available for both iOS and Android devices:

Download Android app Download iPhone app

Velocity Authors Share Summit Stage

We are delighted to announce that Stefan Olander, VP of Digital Sport at Nike Global and AKQA’s CEO and Founder, Ajaz Ahmed, will be joining us at Adobe Summit in London! They will be sharing the stage to talk about Creativity, Courage, Adaptiveness and Resilience – entrepreneurial values fuelled by Velocity.

Ajaz Ahmed and Stefan Olander

Stefan is one of the industry’s leading digital marketers and  has held a number of key leadership positions with Nike. Blending his passion for the digital world with traditional communications skills, Stefan has led many of Nike’s most innovative and cutting edge initiatives, from launching Nike’s new digital platform in 2000, to overseeing all communications for one of Nike’s most comprehensive football initiatives – The Secret Tournament

Ajaz founded AKQA when he was 21 to create an ideas and inventions company to help organisations embrace the digital revolution. AKQA’s clients today include Nike, Red Bull and Google. AKQA has created some of the world’s most recognised and iconic digital products, services and ideas, and is now the world’s largest digital agency.

Check out the speaker line-up for Adobe Summit in London.

Summit Online – If You Can’t Get To Utah

Brad Rencher of Adobe Summit is only a week away, and for those of us making the trip to Utah, the excitement is starting to build! We realize not everyone can join us on the ground at Summit, though. Luckily, you can still enjoy our kickoff keynote on Wednesday, March 6, from 9:00 AM to 11:00 AM (MST) with Brad Rencher, Adobe’s SVP & GM of Digital Marketing, live online.

Brad’s theme this year will be “The Last Millisecond”. In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Brad and a number of special guests will illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.

No matter where you are, you’re welcome to join the free live stream of this event. A signup link is here.

Something Old, Something New – The 2013 Summit Insiders

Last year we brought Summit Insiders to Adobe Summit and shared Summit from a new perspective. This year, we’re pleased to welcome back one of our Insiders from last year, and in addition, will have an Insider who is not only new to the role, but new to Summit! The Adobe Summit Insiders serve as our digital correspondents, sharing their feedback on keynotes, events, sessions, and even getting an inside look at special events that most attendees don’t get to go to — like press briefings and Q&A sessions.

We’re excited to share two different perspectives on Summit from two talented professionals in the Digital Marketing world. Look for them at Summit and who knows, you just might end up on camera with one of them!

Michele Kiss

Michele Kiss

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her expertise ranges across a variety of verticals, including e-commerce, telecommunications and technology, automotive, restaurant, travel and home building. Michele is currently a Partner at Web Analytics Demystified. You can read her thoughts at michele.webanalyticsdemystified.com or follow her on Twitter at @michelejkiss.
Tim Wilson

Tim Wilson

Tim is a marketer-friendly data geek. He is the VP of Analytics and Measurement at Clearhead, a digital optimization agency. He has worked with many dimensions of marketing and customer data for over a decade. He’s an organizer of Web Analytics Wednesdays and blogs about measurement and analytics at Gilligan on Data. You’ll find him on Twitter at @tgwilson.

Be sure to follow both of them as they blog, tweet, and share their Summit experiences.

What do Likes, Followers and Pins Really Mean?

Social marketers know Twitter, Facebook, Pinterest, Google+, Tumblr and all the rest. But besides how to use the tools, what else do social media managers need to know? Luckily, there’s Adobe Summit to help them make sense of it all.

It’s not to late to join us!

The Multi-Screen Web & Your Website

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It’s hard enough to create an engaging, targeted, and successful website for your business. Today, you have to do it not just for the web, but for an ever-increasing number of tablets and smartphones, too.

Responsive design is a powerful methodology used to design websites that look good on a variety of screen sizes and resolutions. Thanks to VP of Design at Siteworx, Giovanni Calabro, and VP of eCommerce and Interactive Marketing at Time Warner Cable, Rob Roy, you’ll be able to learn more about it at Summit, where they will be sharing their expertise and experiences in designing and implementing enterprise websites using responsive design and Adobe CQ5.

This Wednesday morning session at 11:30am is a “Must Do” for anyone looking to master the challenge of the multi-device world we’re living in.

Real Results. Happy Bosses. Get Both at Summit

The hapless analyst in this video definitely needs to dial down the buzzwords and dial up the skill set. Luckily for her (and you), Summit is just a few short weeks away. In just a few days you can replace all your buzzwords with cutting-edge skills and insights.

So to get more real results from your work, join us at Summit.

Keynote Speaker: John Battelle

John Battelle Making the transition from the world of traditional journalism to today’s digital one is a challenge for many, but not for John Battelle. As a founder of Wired Magazine, The Industry Standard, The Web 2 Conferences, and most recently Federated Media Publishing, Battelle has succeeded at being an writer, thought leader and an innovative entrepreneur.

And this March he will be joining us at Adobe Summit to share his story and thoughts on our digital world. For anyone interested in where the digital world is heading, John’s session will be a must-see.

John will be on stage in Salt Lake City in less than a month! Will we see you there too?