Archive for December, 2013

Adobe Training Services

In Adobe Marketing Cloud, there’s are numerous solutions from Analytics to Target to Experience Manager to Campaign to name a few. To help you make the most out of these solutions for your business and its specific needs, we have a number of Adobe Training Services taking place at Summit this year.

One-day courses are available for $700 and two-day sessions $1,400. If you have training dollars in a contract, you may be able to use those funds for these courses at Summit. Check in with your account rep to see if you have this as part of your contract. If you do have training funds available, these courses will be great to either tack on to your planned trip to Summit or a wonderful added bonus to convincing your boss to get you out to Salt Lake City with us…just saying.

Adobe Summit Preconference Training

Don’t Miss Out on Early-bird Pricing

Early Bird Blog

We’re just a couple of months away from Summit. Yes, it’s next year. And yes, you’re probably just thinking about trying to wrap up 2013, but if you’re a Summit devotee or even a newbie who already knows you’ll be joining us in Salt Lake City, definitely move on our early bird pricing. If you register before Friday, December 13, you’ll save $400 – and if you’re one of many on your team that’ll be going, that’s quite the savings!

On the fence and can’t quite get manager approval yet? We did some of the legwork for you. Use our convince-your-boss letter to lay out your objectives and benefits of going to Summit 2014. It even includes costs for consideration. If you want to rundown key event highlights for your boss too, go here and copy/paste!

How has online holiday shopping fared so far?

Our Adobe Digital Index team made some pretty significant predictions for the online holiday shopping season. Analysis of 450 billion visits to more than 2,000 retail web sites over the past seven years, including a survey of 1,000 consumers around the world, led to the 2013 online shopping forecast published in early November. The highlights:

  • Cyber Monday would be big
  • Thanksgiving Day could become the “new Black Friday”

US Online Sales Prediction 2013

The Results
Starting “Turkey Day” here in the States into the 5-day shopping spree that followed, the numbers are in and it appears that retailers – who are facing the shortest holiday shopping season since 2002 – can breathe easier. Thursday and Friday were dual-billion dollar days with Thanksgiving online sales breaking the billion-dollar mark and Black Friday up more than 30% year over year.

Black Friday Online Sales 2013

As predicted, Cyber Monday stole the show surpassing $2 billion. Mobile and social played a larger role this year, influencing shopping decisions and sales contributions. The report also shows how specific states shopped and contributed to online holiday sales.

Cyber Monday 2013 Sales

While there is still Green Monday – and of course the rest of the holiday season – we’re hoping many of you marketers can breathe a little easier about hitting your quarter and/or year-end numbers.

Need more of a reprieve between the holiday marketing and sales craze? Join us on Twitter this Friday, December 6 at 10am PT for #MarketingTherapy: Holiday Edition. Chat with those of us who went through this grueling spending peak. Let’s see what worked and what didn’t, and what you were all measuring this year!