Archive for February, 2014

The Bar is Set High with Summit 2014 Speakers

Reinvention_2

Every conference website says, ‘This is the year you won’t want to miss!’ Perhaps true for them…but with the speakers at this year’s Summit… Is “prepare to be enraptured” too much hyperbole?

Our stellar lineup of guest speakers includes business leaders on the edge of what’s hot now, an athlete who’s star is high in the sky, and artists and actors who all truly represent and inspire this year’s core theme: reinvention.

Kicking things off in the opening general session The Revolution of Marketing on Tuesday, March 25 will be Adobe CEO Shantanu Narayen and GM & SVP Brad Rencher. They will be on stage with Yancey Strickler of Kickstarter, Julie Bornstein of Sephora and Brad Brown of REI.

Action-packed day two of Summit starts with The Reinvention of Marketers. Led by Adobe VP of Strategy and Digital Marketing John Mellor, this session is all about how marketers can reinvent themselves for the digital age. It’s sure to motivate when Seattle Seahawks’ Richard Sherman and iconic actor, director and Sundance founder Robert Redford take the stage.

Sessions close with the always-anticipated Summit Sneak Peek – where you’ll get early looks at pre-release Adobe tech innovations, and a few chuckles thrown in from host Eric Stonestreet of the hit TV show Modern Family. And wrapping up day two day is our Summit Bash. Rock the day away with a lineup of bands.

Here are the specific dates and times of the general sessions so you don’t miss out:

Tuesday, March 25

Wednesday, March 26

Note: All times in Mountain Time.

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

Adobe Summit EMEAMarketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which they plan, execute and track their marketing campaigns.

And research shows digital marketers are hungry—hungry for more education, knowledge-sharing and inspiration around the latest marketing strategies. As pressure increases to prove ROI on marketing spend, the lack of formal digital marketing training is starting to take a toll.

Adobe Summit EMEA, Europe’s premiere digital marketing conference, aims to target exactly these needs, and the conference’s year-over-year double-digit growth in attendance is a clear indicator that the digital marketing community continues to yearn for more.

I’m excited to announce that Summit EMEA 2014 has launched—and now is the time to secure your spot among thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, cross-channel campaign management, audience targeting, and more. Attendees to the two-day event at the ICC ExCEL in London, May 14-15, will benefit from an impressive lineup of industry luminaries, partners, analysts and keynote speakers including Jez Frampton, group CEO of Interbrand; Pete Blackshaw, global head of digital marketing and social media for Nestlé; Dietmar Dahmen, chief innovation officer of ecx.io; Catherine Barba, founder of the CB Group; Kam Star, chief play officer of PlayGen; David Cooperstein, VP, research director of Forrester; David Cox, chief medical officer of Headspace; David Edelman, principal at McKinsey & Company; Ann Lewnes, CMO of Adobe; and Brad Rencher, SVP and GM of Digital Marketing for Adobe—just to name a few!

Attendees will also benefit from immersion in more than 80 breakout sessions on “must have” digital marketing skills, industry trends, and driving business results—as well as hands-on workshops offered by Adobe Training Services (pre-conference) that will provide detailed training on specified Adobe Marketing Cloud solutions.

Special early bird pricing, ending March 2, is available and will save you £150/€180 on a full price 2-day conference registration. Special team and group offers are also available; see our Adobe Summit EMEA 2014 page.

We’ll be sharing more updates and information about Adobe Summit EMEA over the coming weeks here and on our Digital Europe blog, so be sure to check both out for the latest on Adobe Summit.

Take a look. Do you know what your marketing is out there doing? Sign up for Summit EMEA today.

@MarkPhibbs

Everything You Need to Know About Digital Experience Management

This year’s Summit will feature the largest Digital Experience Management (DEM) track to date with a total of 19 sessions focused on web experience management, digital asset management, social communities and experience-driven commerce. Here are just some of the session highlights:

Don’t miss out on learning the latest techniques to maximize your Adobe Experience Manager investments from Adobe experts and industry peers. Register if you haven’t already and/or be sure to work in these sessions into your Summit scheduler.

 

Speakers and Sessions You Don’t Want to Miss

#AdobeSummit 2014

Regardless of which type of marketer you are – search, social or analyst – there are a slew of sessions for you at Summit this year. Below are a few not-to-miss speakers and sessions:

Digital Advertising
How search is influencing online advertising Steve Gibson of The Garage Team Mazda and other panelists
Personalization & Optimization
Transform your digital strategy with always-on optimization Sai Koppaka of Sears Holdings Corporate
Web Experience Management
Managing your business in the cloud: Top 5 considerations Patrick Virnich of Covidien and other panelists
Best practices for migrating from a legacy content management system Peter Francis of T-Mobile
Cross-channel Campaign Management
Paid, earned and owned is dead: How to make marketing work in the age of the customer Nate Elliott of Forrester
Scoring the marketing touchdown at the NFL Aidan Lyons of NFL
High stakes bet: How The Cosmopolitan of Las Vegas is building loyalty Brian Gress of The Cosmopolitan of Las Vegas
Social Marketing
Social ROI all-star panel: Harness social data like the pros Tamar Rimmon of Conde Nast and other panelists

Confirmed to attend Summit? Be sure to sign up for sessions of interest before they fill up!