Analytics & Reporting at Summit

Summit is just around the corner and is shaping up to be the biggest and best ever. Among the 40+ sessions will be a large number focused on analytics, spread across the tracks, describing how digital marketers and web analysts can use analytics products such as SiteCatalyst, Insight, and Discover to better measure, analyse and optimise digital marketing activities. Here is a brief outline of some of these exciting sessions:

Adobe SiteCatalyst 15: Advanced approaches to achieving data-driven euphoria

Session 15101
Track: Analytics & Reporting
Level: Advanced
Products:
SiteCatalyst

Take advantage of cutting-edge SiteCatalyst features and advanced user techniques. Long time users will especially love the new segmentation features, which help you derive better insights from segmentation, such as understanding marketing channel relationships. This session features some dynamic industry speakers including Matthew Tod, Partner, Consulting Division, PwC and Nick Willis, Head of Web Analytics (Global), Yell.

Predictive marketing: No PhD in statistics required!

Session 16105
Track: Analytics & Reporting
Level: Advanced
Products:
SiteCatalyst, Discover, Insight

Take charge and put the power of predictive marketing in your own hands! This is a new and growing area of focus and features Adobe experts on this topic as well as Bill Gassman, Research Director at Gartner.

Analytics action heroes panel: Learn digital kung-fu from analytics masters

Session 16106
Track: Analytics & Reporting
Level: Advanced
Products:
SiteCatalyst, Discover, Insight

Always a popular session, learn best practices from digital analytics experts and evangelists at Adobe as well as Adam Greco, Senior Partner, Web Analytics Demystified and Eric Crossfield, Web Analyst, John Lewis.

The sense of time and place: Using advanced attribution in multi-channel marketing

Session 16306
Track: Media & Attribution
Level: Intermediate
Products:
Insight

Organisations struggle to optimise cross-channel advertising investments. Hear how some enterprises are using analytics to accurately attribute the impact of all advertising channels on the final conversion.

Turn social media buzz into actionable insights

Session 15601
Track: Social
Level: Intermediate
Products:
Social, SiteCatalyst

Hear how to move beyond just social monitoring, to uncovering actionable insights from social media and turning that intelligence into an effective marketing and messaging strategy.

We heard you: New innovations in Mobile, powered by the Digital Marketing Suite

Session 15701
Track: Mobile
Level: Intermediate
Products:
SiteCatalyst

Mobile technology is rapidly evolving, and Adobe is leading the pack in developing innovative mobile marketing and mobile analytics solutions.

Mobile is the glue that connects digital to offline channels

Session 15702
Track: Mobile
Level: Intermediate
Products:
Insight, SiteCatalyst

Walk away with best practices for connecting and analysing mobile behaviour with offline behaviour, to understand the effectiveness of mobile channels in driving conversion, both online and in-store.

Digital governance: Defining a strategic roadmap for data-driven success

Session 16703
Track: Mobile
Level: Intermediate
Products:
SiteCatalyst

Learn from a panel of online analytics experts about the challenges and triumphs they’ve experienced in fostering data-driven success within their organisations.

Social, mobile, and location analytics converge to provide new insights

Session 16704
Track: Mobile
Level: Intermediate
Products:
SiteCatalyst, Social

Long-term mobile success requires you to differentiate your mobile apps and sites with a real-time customer experience based on contextual data and insights. Learn how other leading firms are employing these strategies.

Adobe SiteCatalyst: The Essentials

Session 15102
Track: Analytics & Reporting
Level: Foundation
Products:
SiteCatalyst

Even if you have used SiteCatalyst for a long time, you may not be getting the most out of your investments and maximising insights using calculated metrics, out-of-the-box reports, and dashboards.

Behaviour-based marketing: Driving conversion through personalised, multichannel targeting

Session 15103
Track: Analytics & Reporting
Level: Intermediate
Products:
SiteCatalyst, Test&Target, Genesis

To be successful, multichannel marketers must leverage and consolidate customer data across channels such as email, mobile, social and the web to deliver personalised content and improve conversions and revenue.

Introducing Adobe Discover 3: Bye-bye page pathing, hello sequential analysis

Session 16104
Track: Analytics & Reporting
Level: Intermediate
Products:
Discover

Learn about the brand new product capabilities such as visitor sequential analysis, cross-visit pathing and cross-visit participation analysis.

Tickets for Summit are going fast, so if you haven’t registered yet we recommend doing so ASAP to guarantee your place:
summit-emea.adobe.com

We look forward to seeing you at Summit!

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